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A few months ago, I made a vow to review the website copy of 100 wedding planner websites in 100 days. I am honoring my commitment — with 90 more days to go (after today).
Here is contestant #10.
The good: It is great that this planner has the Services Page broken down into three packages/options. It is also great that she briefly describes who best benefits from the package and then they can click on the photos to take them to a page about the individual package. She speaks directly to the bride, which is the way to do it.
The bad: She uses the word coordinate in two of the three package options. Coordinate is more of industry term than a bride/groom term. I’d find another way to describe “coordinate” and I’d make these package descriptions a little longer — just enough to give them some highlights on the benefits of the package, so you can get them to click to the full description.
The ugly: Missing a call to action. There is not one call to action on the page. Some will assume they have to click on the photos to get more info, but some won’t (trust me on this one).
It can be as simple as saying, “If this sounds like you, find out more.” OR “Go under the veil for the details.” Doesn’t matter what your call to action is. Just have one.
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.