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A few months ago, I made a vow to review the website copy of 100 wedding planners websites in 100 days. I am honoring my commitment — with 97 more days to go (after today).
Here is contestant #3.
Page: Why Choose Us
The good: It is GREAT that they have a page that points out why wedding couples should hire them. The copy really walks the potential couples through why this particular planning company is different from all of the rest the couple can choose to work with in planning their wedding.
They also have a GREAT call to action at the end of the page. The “Let’s Get Started” call to action takes them to the company’s contact page, which is great.
The bad: The copy is ALL about the planner/company + really has nothing to do with the bride + groom. Almost every single sentence is “We this…” + “Us that…”
It is appropriate to say “we” and “us,” but it is important to twist what you are saying to show why the client should be working with you.
The ugly: The copy fails from the jump because the “headline” is the same name as the page, which is “Why Hire Us.” Calling the page/link “Why Hire Us” is great, but kick off the page with a bangin’ headline that really grabs the attention of the bride or groom that is visiting this page.
Which sounds better?
- Why Hire Us?
- Pick Us to Add the Wow Factor to Your Wedding Day
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.