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A few months ago, I made a vow to review the website copy of 100 wedding planner websites in 100 days. I am honoring my commitment — with 94 more days to go (after today).
Here is contestant #6.
The good: There are quite a few things the planner is doing right with the copy on her Contact Page.
- She kicks it off at the top with a lead generation tool. Kudos! She is offering up a free guide to the brides and grooms in exchange for their name and email address.
- She has a kick-bootie headline “Most Trusted Wedding Planner in…”
- She speaks directly to the bride or groom, inviting them to connect with her.
- She offers them a 15-minute phone consultation to kick things off.
- She offers them a form to complete with a call to action button that says, “Reach (her name) Now.” (Not shown here)
The bad: She doesn’t really give the couple more than one way to contact her…unless, they scroll all the way to the bottom of her page. Only then does she offer up her phone number. She doesn’t include an email address at all. It’s a good idea to include at least two different (if not, three different) options for them to reach out to you.
The ugly: Not a fan of the fact that she has share buttons on the top and bottom of the page. It makes it look like a blog post instead of a page on a website. It detracts from the design of the site — especially since the share buttons are not the same branding as the site.
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.