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A few months ago, I made a vow to review the website copy of 100 wedding planner websites in 100 days. I am honoring my commitment — with 93 more days to go (after today).
Here is contestant #7.
The good: When I say this, I’m not trying to be mean (I swear, I’m not), but it is really hard to find something good to say about this copy. Seriously, I cannot find even one thing to say that’s positive (+ I swear I tried).
The bad: The copy doesn’t have any information. It feels superficial.
She gives an “overview” of the services, but never gets into the specifics and definitely never reveals how working with her/her business benefits the client.
The ugly: Bad grammar and no call to action. Oh boy…
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.