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A few months ago, I made a vow to review the website copy of 100 wedding planner websites in 100 days. I am honoring my commitment — with 92 more days to go (after today).
Here is contestant #8.
The good: The great part about this copy is that the planner gives the brides and grooms three different package options. This is spot on (This is slightly more marketing than copywriting, but three choices is the right direction — a low-end, middle of the road, and high-end option).
It is also FABULOUS that she throws in call to action (Contact us) right after she intros the two roads clients can choose from — full planning or event design.
The bad: Brides and grooms do NOT understand the difference between a planner and an event designer. This copy does NOTHING to explain to them what the difference is and definitely doesn’t sell them on the benefits of choosing a planner or choosing a designer (or choosing both).
The ugly: Each package is just a LONG list of features. LIST. THE. BENEFITS. “Organization and management of wedding ceremony rehearsal” means nothing to them. Twist and tweak it to make it a benefit: “We run the ceremony rehearsal, so everyone knows exactly what is going to happen and when it is going to happen, so you float down the aisle instead of fumble down the aisle.”
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.