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A few months ago, I made a vow to review the website copy of 100 wedding planner websites in 100 days. I am honoring my commitment — with 91 more days to go (after today).
Here is contestant #9.
Page: What I Do
The good: It is great that this coordinator has a page that explains exactly what it is that a coordinator does. Brides and grooms are CLUELESS (but you already know this).
It is also FABULOUS that she breaks it down by the timeframe. So, 1-2 months before the wedding, this is what I do. This is what I do on the day of the wedding. KUDOS!
The bad: Each bullet point is a feature. Turn the feature into a benefit. “Ensure that all flowers arrive on time for the Bride, Bridesmaids and Father of the Bride” means nothing to them. Twist and tweak it to make it a benefit: “Coordinate flower delivery for the bride, groom, and bridal party so you make your debut down the aisle on time.”
The ugly: Missing a call to action. There is not one call to action on the page. It is a long page of copy and she totally leaves them hanging at the end. Really? It’s like a first date when you’ve had a great time (or at least you think you’ve had a great time) and then he doesn’t ask you out for a second. WTH?
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.