100 Wedding Websites in 100 Days — Wedding Planner Website #1

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A few months ago, I made a vow to review the website copy of 100 wedding planners websites in 100 days. I am about to make good on my commitment.

100 sites #1

Over the next 100 days, I’m going to review 100 website pages of wedding planners from around the country (+ maybe even from around the world).

I’m going to review one page per day + share:

  • The good
  • The bad
  • The ugly

when it comes to their web copy. From time to time, I might chime in on other aspects of the page (such as design or marketing technique), but mostly I’m going to stick to showing you good copy, bad copy + great copy, so you can use it as a MODEL (not to copy) for your own website copy.

So let’s get to it.

Here is the first contestant.

Website #1

Page: Services

The good: The copy is personable — in that it sounds as if the wedding planner is speaking directly to a bride or groom. She is using “I” + “you,” which brides + grooms eat up with a spoon.

The bad: The page is missing one major element — an engaging headline. Her headline now is Wedding Services. This is not a headline, but simply the name of the page.

A headline that really grabs the attention of a bride or groom + creates a need or desire for them to work with this planner can mean the difference in them checking out the rest of the page or just closing out of the page + moving on to the next wedding planner.

100 sites #1

The ugly: The ugliest part of this page copy is that it is MISSING a call to action at the end. She totally leaves the brides + grooms hanging after they read this page because she doesn’t tell them what to do next. Worse, she doesn’t even link her three packages/services to a page where they can read additional info on the service they think they want.

Because she doesn’t link to a new page for each service, she also fails to create a need or desire for each package with the copy that is here. She lists out features of the package, but never really tells brides + grooms how it benefits them to hire her for this particular package.

FeatureFrom finding a wonderful location for your reception to setting your wedding budget and securing the perfect team of vendors for your event, I am with you every step of the planning process to help orchestrate your perfect day. 

To this, I (+ brides + grooms) say, “So what!”

Benefit: While in no way is it a comprehensive list of everything I help you do, we start with setting your wedding budget, so you know exactly how much money to allocate to each aspect of planning your wedding (+ so we can stay on the right financial track as we proceed with planning your big day.)

We can then move on to securing the perfect team of vendors for your event — the best in town that fit your budget and your style — so we can turn the vision you have in your head into your dream wedding day.

Blah, blah, blah…

I think you get the idea.



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