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You’re emailing brides and grooms, but you can see they’re not opening your emails. You’re including links in your emails, but you can also see they’re not clicking on the link.

Your email marketing is failing and here are three reasons why.

#1 You’re Sending Them to Never-never Land

Play matchmaker here for just a moment. When you include a link in your email, make sure that the page you’re sending them to makes sense. If you’re talking about one of your services, send them to a landing page about that service – not your home page.

If you’re trying to get them to register for a bridal show that you’re attending, send them to the registration page for the show – not the main page for the show.

#2 You’re Not Telling Them What to Do

Every email you send needs to contain a call to action. Basically, you want to tell them what you want them to do after they finish reading your email.

If you want them to click on a link, tell them. If you want them to pick up the phone and give you a ring-a-ling-a-ding-dong, then, tell them that too. Whatever it is that you want them to do, just say it.

#3 You’re Being Too Visual

Yes, weddings are pretty. Yes, the wedding planning business appeals to the visual senses as much as it does the emotional senses, but…don’t go overboard with all the pretty details like pictures, fonts, and colors in your emails.

Balance the number of photos or images you use with the text message. Use the same font throughout and keep the font colors to a minimum. Make your emails visually appealing, but simple and easy to read at the same time.

If your email marketing campaigns aren’t going quite the way you planned, try switching it up a little bit. See if it makes a difference (and it will).

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