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I rarely publish new blog posts on this blog anymore. Between writing blog posts for my other blogs, writing copy + content for clients, raising three girls + just life in general, there just aren’t always enough hours in the day to get it all done.
The fact that I don’t publish new blog posts here all the time has NOT decreased the amount of wedding planners (traffic) I get to this blog, though. In fact, it’s increased.
That’s right + I’m going to share with you how I do it so you can increase the amount of brides + grooms that flock to your blog/website, too.
#1 Increase Traffic to Your Wedding Blog by Focusing
There’s Pinterest, Facebook, Twitter, Instagram, SEO, oh my! The biggest mistake wedding planners make is that they try to be on all of these platforms + manage all of these platforms.
All this does is leave you exhausted + wondering why none or a very small amount of brides + grooms are trickling to your site.
Instead, pick two things to focus on + give it your all. My advice is to focus on:
- Search Engine Optimization (SEO)
These are the two areas that are going to give you the biggest results. BONUS: Both are FREE ways for an influx of wedding couples to reach your blog/site. These are the two areas that I give my all + it pays off.
If you haven’t heard of it before, the Genius Blogger’s Toolkit is a wealth of resources + these two topics are heavily covered. Why? Because both ways work to attract couples to your blog. (Here is the catch, though, the genius Blogger’s Toolkit is only available for one day–today).
#2 Try Something New to Increase Traffic to Your Wedding Blog
It might sound counterproductive since I just told you to choose SEO + Pinterest + give it your all but you do have to test the waters for other avenues to attract new wedding couples to you, too.
You’ve probably heard the saying that goes something like you keep doing the same things over + over again but expect different results. This applies here.
If all you’ve been doing is writing blog posts, slapping a link on social media to it + then you hear crickets, it’s probably time for a change. Again, I would set your sights on Pinterest (it’s where a major amount of brides + grooms are hanging out) + SEO.
The Genius Blogger’s Toolkit offers you this (+ more) for a highly affordable price without having to spend $197 for each course on the topic. It’s a complete course in blogging but you can pick + choose the areas you want to focus. Even if you end up only using one or two of the courses, it’s still a heck of a lot cheaper than buying those courses individually.
Even if you decide not to focus on Pinterest + SEO then try something new. Try one new thing at a time so that you can run a true test to see what is working for you. Maybe you guest post on a popular site for wedding couples that reach your niche of brides + grooms. Maybe you get quoted in a wedding planning magazine article that reaches your audience. Maybe you simply add sharing buttons to your website + blog posts.
#3 Make it Easy to Go Viral
Get your brides + grooms to do the work for you. Make sure that your website + ALL of your individual blog posts have share buttons. Brides + grooms can share your information with other brides + grooms or members of their wedding party.
Brides + grooms can pin you pins to their Pinterest boards to reference later + to get other brides + grooms to pin it to their Pinterest boards. You can add these buttons for free to your website + blog so make sure they are there!
#4 Update Old Content
Once you have a lot of content on your blog or your blog has been around for a while, like mine, you don’t always need to produce brand new content all the time. You can actually breathe new life into old content, instead, which is almost the same as creating new blog content.
Check out 10 Ways to Update Wedding Blog Posts to Attract More Brides + Grooms to find out exactly what you need to do.
What can you do today to start making some changes that can attract more brides + grooms to your blog + to your business?
BONUS: If you decide to buy the Genius Blogger’s Toolkit with my link, I’ll throw in my Wedding Biz Blogging eBook FREE. Remember, the toolkit is only available for today (In less than 17 hours from now, it turns into a pumpkin.).
Go ahead. Grab your toolkit today. You know you want + NEED to.
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.