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You write your own website copy. After all, who in the world knows your brides and grooms better than you do.
(I’ll give you a hint: Nobody knows your brides and grooms better than you do, BUT…)
If all your website copy is doing is giving you *crickets* then you’re probably doing it wrong. Find out the four biggest copywriting mistakes wedding planners make and how to fix them.
#1 Listing the Features of Your Services Instead of the Benefits
Unfortunately for you, nobody hires you because you tell them to hire you. Instead, you have to paint a picture as to why they should hire you (and hire you right now).
This comes down to highlighting how the service benefits them. In reality, the brides and grooms perusing your website want to know what’s in it for them. That’s all they care about.
Review pages. Are you showing brides and grooms how hiring you benefits them or are you listing a bunch of the features?
#2 Linking the Wrong Text in Content
Creating links on your website pages and in your blog posts is great for SEO purposes, and to get brides and grooms to other pages on your site, or external sites where they can find more information. The mistake is that many wedding planners link words such as “Click here,” instead of linking keywords.
When you create links using your keywords, you increase the chances brides and grooms find the page during their search. Additionally, you increase the odds that couples actually clicks on your link(s).
Review the links you’re using on your website pages and in your blog posts. Are you linking the right words?
#3 Forgetting the Call to Action
You use your website and blog posts to highlight your expertise — great!
You share information to help gain your readers’ trust — fabulous!
You forget to tell them what you want them to do when they come to the end of the content — mistake!
Always, always, always, tell couples what you want them to do when they come to the end of the content.
Do you want them to call you? Tell them to call you and provide your number.
Do you want them click on a link to go to a service page for more information on the topic you’ve been covering? Tell them about the service and provide the link to find additional information.
Whatever it is you want couples to do next, just tell them!
Go through each of your website pages. Do you have a call to action on each page? What about your blog posts, online articles, and other content? Do each of these pieces contain some form of a call to action?
#4 Writing Too Much
It’s not always what you say, but how you say it. If you can say it in 150 to 200 words, then why do you feel the need to write a 1,000-word piece? Pour out your heart and soul using your keyboard, if you want to, but go back and edit it down to exactly what’s necessary.
How many of these mistakes are you making? Hopefully, none, but if you are, go fix them now. Go ahead. Go.
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.