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With over 150 million blogs to choose from, it can be hard to make your blog the wedding blog that couples can’t resist. It is possible to stand out from the crowd + it all starts with writing irresistible blog posts. Use these six quick ways to write irresistible blog posts.
1. Break Up the Copy
What do you do when you crack a book or magazine or land on a website that has pages + pages of text? If you’re anything like me, your eyes glaze over + you think about or immediately shut the book or magazine or X out of the website.
The easiest way to solve the overwhelm couples can feel about your posts is to break up your copy.
Use bullet points.
Use photos, pictures, graphs, or illustrations.
Without getting carried away (so that it ends up looking like a circus), use some different methods to break up the blocks of text.
2. Make it Readable (Literally)
Sure, you want your post to be interesting + accurate, but you also want the font to be big enough to read. Avoid using small fonts or hard to read fonts. Shoot for a minimum font size of 11 + try to stick to standard fonts, such as Arial or Times New Roman, which tend to be easy on the eyes.
3. Be You to Write Irresistible Blog Posts
Add your own voice + personality to your posts. If you don’t have one, then you might be in trouble, but…Blog posts are pretty informal, so it’s OK to write more like you talk than in a formal piece, such as a brochure or catalog for your business. Provide insight to readers that they can’t obtain elsewhere. Give them your insider’s point of view of the situation.
4. Illustrate Your Point
Posts with pictures or illustrations have 94% more views than those without illustrations of some sort. This is huge! Use at least one photo or illustration in each of your posts. Avoid using too many — stick with three or less, depending on the length of the post. If you use too many illustrations, it can distract from the content.
5. Include a Call to Action
Tell couples what you want them to do next. They’ve reached the end of the post. They think the information is great. Believe it not, however, most couples fall off the blog at this point. Even though common sense should kick in to tell them what they should do next, take the mystery out of it for them + just tell them. Include a call to action in the post + at the end of the post.
Provide a summary or concluding paragraph at the end of each post. Couples skim read constantly (I’m guilty of this too). If something catches their attention, they’ll go back to the beginning and read. If not, then they can be lost to you (forever). Summarize what the post offers at the end to catch skimmers and turn them into readers.
Use these guidelines to create your next blog post. Weave the elements into all of your future blog posts to create couples that can’t wait to read what you have to say, each + every time you say it (+ hire you for your expertise).
Want to write irresistible blog posts that make wedding couples swoon? My Wedding Biz Blog eBook takes you step-by-step through the process of creating an amazing blog, writing + promoting blog posts so wedding couples book your services.
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.