8 Reasons to Use Wedding Content Marketing

I may earn money or products from the companies mentioned in this post. As an Amazon Affiliate I earn from qualifying purchases.

Last Updated on

Content marketing is one of the MAJOR players in the marketing (especially when it comes to the wedding industry). If you’re not sold yet on using wedding content as a marketing tool to pull wedding couples to your site to convert them into booked weddings (aka as cold-hard cash for your wedding business), then listen up (or read up).

Your mind is about to be blown!

 

the-top-8-reasons-content-marketing-should-be-part-of-your-marketing-mix

#1 Content Marketing Has a Conversion Rate 6x Higher

Businesses and sites using content marketing convert six times more visitors than businesses that do not use content.

#2 Content Marketing Has a Higher Closing Rate

Organic search leads (those that come from wedding couples searching online) that bring wedding couples to your wedding content have a higher closing rate than other types of marketing. Think about Susie Bride, that has a wedding planning problem, who searches for answers to the problem online. BAM! She finds your wedding content that contains the solution to her problem.) Content marketing closing rates are 14.6%, while outbound leads (like sales calls) only close in the neighborhood of 1.7%.

Moral of the Story: When you push your content out into the wedding universe, the search engines pick it up. Brides + grooms find it in their searches. When they read your content, they hire you. The best part is that this kind of marketing doesn’t cost you a dime.

#3 Content Marketing Delivers More Leads

Content marketing bring 54% more wedding leads than outbound marketing efforts. That’s more than double the leads, my wedding-planning friend. That’s more than double the chance to convert those wedding leads into booked weddings!

#4 Your Ideal Wedding Couple Love Content

Ninety percent (that’s almost 100%) of consumers say that they find custom content USEFUL. If a bride or groom finds that you are providing useful wedding content, information, tips + advice, it is reasonable to conclude that they are going to see you an expert, as a source of information in the world of weddings + maybe even hire you for their wedding.

#5 It Shows DREAM Clients You Care

Seventy-eight percent of your dream brides + grooms say that wedding pros sharing custom content (content that is USEFUL + relevant to them) want to build good relationships with them.

#6 Ideal Wedding Couples are Looking for Content

Brides admit to spending half of their time online (50%) searching for content—searching for information. When you give them the content they seek, you’re putting your company in a position to do business with your dream brides. Think about that!

#7 Content Drives Sales

More than half, 60%, of consumers that read content about a specific product or service make a purchase or hire the service provider. This is HUGE. More than half of the couples that are reading content use this as a jumping off point for hiring a service provider or for buying a product that relates to content topic.

#8 Desire Info over Advertising

Wedding couples crave information about planning their wedding. Content that you write + share with them provides wedding couples with this information. The stats prove this because 70% say they would rather get to know a business/professional by reading their content than reading their advertisements. Brides + grooms are not dumb. They know when they are being marketed to with an ad.

These facts + figures can quickly reveal why content should be part of your marketing plan. Get your content out into the wedding universe so you can start to attract more wedding couples + book more weddings.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Let me hear your thoughts!