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Email marketing is a must for wedding planners. Staying in touch with prospective wedding couples + communicating with current clients is also a must. With so many email providers, though, how do you know which is the right one for you + your business?
Here are some of the best email providers for wedding planners to use + why.
The BEST email provider for wedding planners (in my humble opinion) is Aisle Planner. Aisle Planner, of course, allows wedding planners to manage the entire wedding planning process BUT you can manage emails starting from wedding leads + all the way through the planning process with a client.
Aisle Planner is specifically for wedding planners + other wedding professional so it is already customized to the wedding industry.
Aisle Planner offers email templates so you can respond to + book new wedding business quickly + easily.
You can create custom email templates for each step in your booking + planning processes. Aisle Planner has built-in marketing + publishing opportunities, a complete suite of lead + client management tools + a robust set of planning + project management features, specifically for professional wedding planners.
These are some of the email templates you can create in Aisle Planner:
- Lead autoresponder
- Studio share
I am a huge fan of Aisle Planner as a suite of tools for wedding planners to manage their entire business so the email templates is a big BONUS. Use my link for a free trial + to save 25% off the first 3 months of a paid plan.
A good email marketing tool is a must-have for wedding planners marketing a wedding business today. But you know what else all wedding planners should be leveraging as they create their campaigns?
A CRM. (HubSpot offers a FREE CRM.)
A CRM gives you a centralized view of the client experience you’re working to create + allows you to ensure that your emails are personalized for each bride or groom, at whatever stage your prospects or clients are in their “buyer’s journey” to hire you or work with you.
To help all wedding planners leverage the full power of your CRM in your marketing campaigns, HubSpot has recently built email marketing into their free CRM.
With HubSpot’s email tool, you can…
- Send up to 2,000 emails a month
- Segment your contact database into lists
- Personalize your emails using any CRM property
- Report on your email’s overall success + see how each contact interacted with your email campaigns
Another great benefit is it’s free to sign up + use it. Sign up for free today!
I use MailerLite for managing the email lists for one of my blogs. It’s free to use for up to 1,000 subscribers or 12,000 email sends per month. If you exceed these numbers, plans start as low as $10 so I find it to be reasonably priced + affordable for wedding planners.
While MailerLite does offer professionally designed templates you can customize + use, you can also drag + drop elements to create your own email marketing campaigns.
Something else I adore about the free plan is that you still get access to features like autoresponders. Many email providers charge extra for these services but what makes MailerLite one of the best email providers for wedding planners is that you can put your email marketing on autopilot for free. If you do decide to go with a paid plan + use my link, you receive a $20 credit.
MailerLite also offers pretty good analytics tools so you can monitor your open rates, click-through rates + more. This is a big bonus so you can repeat successful campaigns. Another great feature that comes with the free option as well as the paid options is that you can create beautiful landing pages.
I use Mailchimp for email marketing for one of my websites. It, too, has its merits that gives it the status of one of the best email providers for wedding planners.
You can use MailChimp for free for up to 2,000 subscribers. You do have limited access to automation or autoresponders (welcome email, order notifications, abandoned cart + more). MailChimp offers professionally designed templates you can choose to use or you can create your own emails for email marketing.
Pricing + ease of use are its two best features for wedding planners looking to get their email marketing off the ground. Another big bonus is that you can create integrated campaigns.
When you create an email campaign, you can also post it to social media, create ads + more from the email campaign.
AWeber offers a lot of the same features as the best email providers mentioned before it. Some of the biggest differences is that AWeber now offers (all inside your email):
- Subscribers can RSVP to an event
- Brides + grooms can leave a review
- Wedding couples ca answer a survey
- Subscribers can click through an image carousel
AWeber pricing is comparable to MailerLite for its smallest package. While AWeber doesn’t have a free option, it does have a free trial so you can take it on a test drive before you commit to using it as your email provider for email marketing.
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.