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Another great way to build your list of brides and grooms is to offer a free email course on a wedding topic. The purpose of an email course is to provide enough information to intrigue the “student,” but not give away every detail. To receive the free email course, the bride has to provide you with their name and email address. Once you add their name and email address to your database, you can have the opportunity to convert them into booked weddings on your calendar.
Once you add their name and email address to your database, you can have the opportunity to convert them into booked weddings on your calendar.
The topics for email courses are almost endless. A wedding planner may share her 7-steps to creating the wedding of your dreams. Each day of the program covers an aspect of wedding planning — creating promotional emails or a step in the system.
To get an idea of what an email course looks like, you can subscribe to a free online email course or challenge. You may even want to subscribe to a couple of different ones to see how various companies handle their email course programs.
Think about an aspect of your business and then spend a few hours (or less) turning it into a program that runs over a five to seven day period.
Setting up the Course
You can use your email contact software to setup the emails so that the emails are sent to subscribers automatically — putting your system on autopilot. There are also online autoresponder programs you can use.
You’re probably familiar with autoresponders in the sense of creating an autoresponder for your email when you’re out-of-the-office on vacation. You may even have an autoresponder that goes out to everyone who sends you an email whether you’re in the office or not.
You can use the same autoresponder concept to market to the brides and grooms on your list as well — albeit on a grander scale. You can set up an autoresponder email course so the series automatically goes out to subscribers over a scheduled period of time, and in succession.
For example, if it is a 5-day course, then the first email goes out immediately after they subscribe. Day 2 goes out one day later and so on. The point of autoresponders is to schedule out constant communication with your subscribers.
Using an autoresponder for email courses minimizes your effort because you only have to write the emails once and everything happens automatically after that. (Oh the joy!)
Lead Them to Book You
It’s relatively simple to use email courses to help build your list of brides and grooms. It’s also an opportunity for you to show potential clients the service you can provide them in an indirect way.
Remember, the point of an email course is to intrigue — so you’re giving them just enough information so that they want more. Once you capture their name and email address, they become part of your database and you can now try to convert those looky-lou brides and grooms into booked weddings.
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.