How to SEO for Wedding Planners

How to SEO for Wedding Planners

Everyone knows that search engine optimization (affectionately known as SEO) is imperative to getting your blog posts to rank in the big search engines (like Google).

Knowing how important SEO is, I have searched for an SEO expert that I could learn from. After several years of searching, I finally found a genius SEO expert, Mike Pearson of Stupid Simple SEO.

Mike has a genius way of simplifying everything SEO. While his free email course is genius, his paid course Stupid Simple SEO is ah-mazing.

I took his free course + loved it so much that I immediately enrolled in his paid course. I lucked out that it was open for enrollment because it’s only open a few times per year. Enrollment just closed on Friday but I highly recommend that you register for his free SEO course

I am not going to go over all of the steps Mike covers but I am going to walk you through how to SEO for wedding planners so you can learn to use SEO to help you get your blog posts in front of the brides + grooms that are meant to read them. I want to see your blog posts + links to your site on the first page of Google.

SEO does this for you.

Today, I’m going to share with you how to SEO for wedding planners so you can rank your blog posts + website the easiest way possible.

How to Learn SEO for Wedding Planners

Let’s start at the beginning. The first step is to figure out the keyword (or at least the blog idea you’re going to write about). This post focuses on the SEO part of writing a blog post but check out How to Write Wedding Blogs for the step-by-step process of writing blog posts.

If you are looking for a course on SEO to do keyword research, start with Mike Pearson’s free 5-day SEO email course. He has a genius way of tackling everything SEO in a simple way.

He also has a paid course, Stupid Simple SEO, that is ah-mazing. He only opens the paid course a couple times a year. I’ve taken both his free + paid course + highly recommend you take one or both.

Once you have the keyword you want to target, here’s how you set up the post SEO on WordPress.  

If you are using Wix or other site builders, then all of this is not going to work the same exact way that it does for WordPress sites. These site builders have the capabilities but you’ll have to try to figure it out on your own because I won’t be able to walk you step-by-step through the process.

The first thing you need to do is install the WordPress plugin WordPress SEO by Team Yoast.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Once you do this, the information you need to complete automatically appears (on the pages + posts of your site).

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

On the post where you are working, scroll down to the bottom. Once the plugin is installed, you can see a section that says Yoast SEO.

It’s time to fill in the blanks. Type in the keyword in the Focus Keyword box. The plugin automatically fills in the title of the post + the meta description. You can edit these by clicking on the Edit Snippet button.

The meta description doesn’t really have anything to do with SEO. It is, however, the little description that pops up under a link in the search engines. You want the meta description to be interesting enough that they want to click your link + by including the keyword they were using to search, you can increase the chances they’re going to click on your link.

SEO for Wedding Planners Meta Description

 

Do you see the 2 sentences under the link? This is the meta description.

You want to make sure that the keyword you’re targeting for this post is in the title + in the meta box. Use the keyword at least one time in the body copy of the post as well (this is not at the bottom, but in the main copy section of the page—in the blog post itself).

You also want the keyword in the permalink of the post (this is the URL of the post) + at least one sub-header (h2) in the copy of the post.

You can also help SEO by including the keyword in the names of any graphics or pictures you use in the post. So when you create a Pinterest graphic, for example, name the graphic file using the keyword you’re targeting.

Check SEO for Wedding Planners

Once you save the draft of the post or update it, check on the analysis section. You do not need a green light for all of the lines + you do not need the SEO check to be green in order for you to be good to go.

BUT…

There are specific sections here that you want to make sure that you have a green light.

SEO for Wedding Planners SEO Chec

Here you can see red dots, orange dots + green dots. Your goal 

You mostly want to focus on having a green light for:

  • Not previously using this keyword (You don’t want to compete with yourself for Google ranking)
  • That the keyphrase is in the meta description
  • Text length (how many words is in the post)
  • Keyphrase is in the slug (URL)
  • The post includes outbound + inbound links

All of these are important for SEO.

  • Tackle each one of these lines at a time + slowly modify until you get a green dot. Then, move on to the next line. Again, all of the items that Yoast lists out does not require a green light for your SEO to be good.

Wait + Check

Wait at least a few days for Google to “crawl” your blog. It can really take a lot longer than this, too, so it’s something you might want to walk away from + just do periodically.

Run a Google search for some (or all) of your keywords to see where your posts rank. How fast you rank can depend on how popular the keyword is. How fast you rank can also depend on how often + when Google crawls your blog. So, if at first you don’t succeed, give it some time…+ then, try, try again.

FYI: Rankings can vary day-to-day, so check back every once in a while to see where your page is for your keywords.

SEO for Wedding Planners to Book More Weddings

Use SEO to book more wedding business, they say.

You say, how in the heck do I do that? Then you freeze + do nothing, which is the worst possible marketing strategy for your business.

As a wedding pro, the way you market your business can make or break you. When you use the right online marketing techniques, you can land more business.

When you use the wrong techniques, you can miss out on the traffic of wedding couples you’re trying to attract + then you can forget about turning them into booked weddings. 

Using SEO is the step down the aisle you need to take to book more weddings. 

Do Your Homework

Before you start batch writing blog posts + before you start going through old posts to SEO ’em up, take a step back to make sure that you truly understand the types of wedding couples you are trying to attract.

The bottom line is that you have to understand these folks better than any other wedding professional that is competing for their business. 

Use free tools like Keyword Planner from Google (you have to have a Google account to use this free tool) to help you find the keywords brides + grooms are using to search for the wedding information that you offer (or are going to offer). You can also consider paid options like SEMRush or Ahrefs.

This is the foundation for creating content wedding couples want to read + that they can find because you’re using keywords that helps it rank higher in the search engines. 

Talk about a win-win.

Use Long Tail Keywords to SEO for Wedding Planners

A long tail keyword is best described as a more specific keyword. For example, the term “wedding planner” is a highly competitive keyword. In the Google search below, you can see that 246,000 searches a month are for wedding planner.

Longtail SEO for Wedding Planners

 

 

 

 

 

 

 

A longtail keyword that is less competitive, but still competitive is “Miami wedding planner.” You can see that 880 searches a month are for “Miami wedding planner.”

Miami wedding planner SEO for wedding wedding planners

An even better longtail keyword is “Miami Beach wedding planner.” It gets about 30 searches a month. This is still a good amount of traffic per month but isn’t so crazy that you’d never be able to rank for it. (I also have to say that I am SHOCKED that only 30 searches a month are for “Miami Beach wedding planner” but that is besides the point :).)

Miami Beach wedding planner SEO for wedding planners

Place Keywords Carefully

Once upon a time, keywords were the easiest part of SEO. All you had to do was scatter it throughout your content to attract the right wedding clients for your biz.

In the industry, this is known as keyword “stuffing.”

Google got smart a few years ago + now if they catch you keyword stuffing, it can remove you from the search engines altogether.

And…nobody wants that.

Instead, use the keyword you want to rank for up to 3 times in the body of your content + then in some strategic places that I talked about earlier + go into detail about in in the last section of this post.

External Sites Can Help You Use SEO Book More Weddings

Onsite SEO is when you use keywords + SEO strategies on your website + blog to attract the right wedding couples to your business.

Offsite SEO is when you leverage external websites to rank in the search engines.

When other website or blogs link back to your website or content these are backlinks. Backlinks from quality sources can help you climb the search engine ranks.

Guest blog posts are one of the best ways to gain backlinks to your content + rank higher in the search engines. 

Add SEO to Headlines + Sub-Headers

Creating fab content is #1 in importance. Creating that fab content also has to do with how you format it.

Formatting + SEO go hand in hand. When you’re formatting website copy or a blog post, make sure you use your keyword in the headline (H1) and in a sub-headline (H2).

For example if you’re trying to rank for “best wedding planner in New York City,” then include this keyword phrase in your h1 (Headline) +  at least one h2 (sub-headline).

This way, you spread out the SEO juice across the page in all the right places. 

Leverage SEO to make it easier for brides + grooms to find you + your biz online. In the end, when you use SEO to book more weddings, it leads to a more profitable wedding business than ever before, which allows you to focus on what you do best — planning weddings!

How to Add Local SEO for Wedding Planners

Most wedding planners work in a particular region – or even in a particular city. Being the expert in your field, in your area, is what makes your business thrive. So, now you need to know how to make your website copy SEO friendly so that it attracts the brides that are getting married in your hot spot.

Here are at least five ways to add local SEO to your website copy.

#1 Blog It

Write blog posts on a consistent basis. Twist + turn the copy of your blog posts to include mention of your location or area where you plan weddings.

For example, if you’re a Miami wedding planner, then you can use terms, such as “Miami wedding planner,” “Miami weddings,” or “wedding venues in Miami,” to sprinkle some local SEO into your info-packed blog posts.

Search engines love blogs, so sprinkling in local SEO helps you to show up in the search engine rankings when a bride or groom is searching for terms that relate to wedding planning in your area.

#2 Social Media Sprinkles

Mention your local search terms in your social media updates. Social media updates can rank in the search engines too.

Additionally, when a bride or groom searches social media platforms for local wedding info, your updates, Fan Page + biz page can prominently show.

#3 Hashtag It

Use hashtags in your social media updates and status posts that relate to your local coverage area. If + when a bride or groom searches hashtags such as #miamiweddingplanner, all of you posts tagged with this particular hashtag are going to pop up.

Voila!

You just made it much easier for your dream brides to find you (+ HIRE you)!

#4 Capture Reviews

Turn to review sites, such as Yelp or Google Reviews. Review sites dominate the world of local reviews. You can also tap into wedding industry specific review sites, such as The Knot.

When you have past brides leave reviews for your wedding biz on these sites (which are categorized by location), it helps boost search engine rankings. It also gives you some street cred with brides + grooms that are searching + reading reviews before they hire a wedding pro like you.

Testimonial SEO for Wedding Planners

#5 Spread it to Content

Copy refers to the text you have on your website, but local SEO sprinkles can trickle into the other content you have on your website + online.

Include local search terms in your other content – videos, pictures, graphs, + charts. When you post pics on Instagram or Pinterest, include your hashtags + local search keywords in your captions + descriptions.

Local SEO is not hard to accomplish. In fact, when you do it right, it can really boost your search engine rankings, which ultimately boosts your booked brides + grooms + books your calendar full of weddings.

Need some help writing SEO for wedding planners? I can write search engine optimized copy for your website pages or blog posts. Book it now or email me hello at weddingplannercopy dot com.

 

How to Promote Blog Posts to the Wedding Universe

How to Promote Blog Posts to the Wedding Universe

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

It is probably one of the most common questions wedding pros ask me. Most of you do know that you need content like blog posts to market your business, but sometimes you just wind up scratching your head with no idea what to do with a big pile of content once you have it in your hot little hands.

The mystery ends today.

Today, I reveal some of the MAJOR ways you can push your content out into the wedding universe.

BTW: These are some of the same exact steps I take to distribute my own content to wedding industry pros (+ it works like gangbusters), but you can just as easily apply them to attracting your DREAM wedding couples.

Let’s define content before we jump in too deep.

Content comes in all shapes + forms. The most effective way to push your content out into the wedding universe is to use a combination of different kinds of content.

What probably comes to mind when you think of content that you can share with wedding couples is: BLOG POSTS.

And, you’re probably right. It is probably the MOST COMMON type of content that you’re going to share with your couples, prospective couples + the wedding universe as a whole.

OK, so let’s do this…

The Problem

You’ve bought into the whole content marketing ‘thang.

Now you have this big pile of content that you wrote, but other than posting it on your blog, you have no idea how to promote it so that it attracts the brides + grooms you want to read it–+ ultimately to hire you.

Unfortunately, just posting it on your blog doesn’t ensure that couples are going to flock to it.

You have to get the word out.

You have to shout it from the rooftops (the Internet rooftops that is).

I’m not saying that you shouldn’t post it to your blog. Posting it to your blog is your first step, but then it’s time to let the wedding world know it exists.

The Solution

What you really need to do is to find out how to spread it out into the wedding universe. How to make couples DROOL over it. How to make them rush to your site to FIND OUT MORE. How to turn that content into BOOKED wedding business.

So, let’s jump right in to the 6 ways. 

How to Promote Blog Posts

#1 Create an Email Campaign

The very first thing I do with new content (after posting it to my blog) is to turn it into an email campaign to my wedding planners list. I don’t always email it out right away. Instead, I schedule it to go out in the future.

(HINT: This often allows me to have my e-newsletters done + my email campaigns scheduled well into the future, so I’m not creating these things by the seat of my pants. My entire follow-up system is just that, a system that is on autopilot.)

It’s easy for you to accomplish the same thing with your couples. You can segment your list in various ways so that you’re sharing the appropriate content with the appropriate segment of your list.

Email campaigns get your content in front of the couples you know want to hear what you have to say BECAUSE THEY SUBSCRIBED TO YOUR LIST. Include share options (forward to a friend + social media icons) to make it easy for them to share the content with their families, spouse-to-be, wedding party + even other couples that are getting hitched, so you can grow your list.

You can check out the swag I have in my bag (my resources page www.weddingplannercopy.com/weddingplannerswag) to find out about the tools I use to create content, if you need help in that department.

So, creating e-news or creating an autoresponder is probably your most basic + obvious distribution channel. It might be something you’re already doing + that’s GREAT! If you’re not, mark it down on your list.

You can play around + test the way you share the posts. Sometimes I post the entire article in the email so planners can read the entire thing while it’s right in their inbox.

Other times, I tease them with the beginning of the article + then provide a link for them to lap up the juicy details by going to my blog where the article is posted.

The latter is a fab way to monitor your click-through rates, to see how many people are clicking on the links in your email (which is an indicator that they’re reading the email when they open it).

It’s also a great way to drive traffic to your blog post. After they are done reading the post, ideally they start clicking around at other posts on your blog, pages on your site + reach out to you to schedule a consultation or ask some questions about your services.

Let’s talk about lists you grab from wedding shows that you attend.

I don’t suggest you automatically add these folks to your main list + certainly not the list that your autoresponder series goes out to. Not only is it bad business, but it’s downright illegal in most places.

INSTEAD: Create a special email for this list to GET THEM TO OPT INTO YOUR LIST. Do not (+ I repeat, do not) sell them on your services in this first email. It can come across as being sleezy, salesy + like you’re trying to cram your service (or product) down their throat.

The best way to get them to jump on your list is to offer them up some BIG JUICY FREE CONTENT. Let them know in the email that you met them at the wedding show, so they know you’re not spamming them.

Make them an offer they can’t refuse. Offer up your free yummy, delicious opt-in to them so that they jump on your list.

Once you have them on your list, then you can continue to share info with them + move toward selling them on the idea of hiring you.

OK, so email campaigns are still the #1 way to get your info out to the wedding universe + get them to hire you.

BTW: Don’t get too hung up on the size of your list. When it comes to lists, size does NOT matter. It is ALL about the quality of the wedding couples you have on your list – specifically that they are your ideal/dream wedding clients + not just wedding couples in general.

#2 Reddit

This is hands down one of my biggest sources of traffic from my content. From one blog post that I shared on Reddit called 10 Words to Cut from Your Writing (I Say It’s Poppycock), Reddit generated 143 visits to that ONE post in ONE DAY. Just from Reddit alone, so that doesn’t count traffic from other sources.

It is totally free to set up a Reddit account + you can make it easy to share by adding a Reddit button to your blog post pages.

Once you do all of that, click on the Reddit button on your post + add it to your Reddit account to share with the universe. (It’s soooooo simple I’m convinced my 1-year-old can do it.)

The other great thing about adding a Reddit button to your posts (just like you would a FB or Twitter button) is that OTHERS can share the content too, so they end up pushing your content out into their universe for you.

Reddit has a wedding + a wedding planning subreddit. Subreddits is what Reddit calls its content categories. These are probably the two best categories for you to submit content to get it in front of couples that are getting married.

I should mention a couple of things here.

First, I monitor the days that my posts are promoted. I monitor the traffic to my site + I monitor the # of subscriptions that roll in that particular day. You want to do the same thing.

I ALWAYS see a direct link to the traffic to my blog post + the subscriptions to my list on the days that I promote blog posts out to the universe. You should too. This is part of your end goal.

The other part is to turn these subscriptions + visits into booked weddings.

One thing I want to mention about Reddit.

Sometimes, Reddit does have some hang-ups. It is not that it tags your content as spam, but if it finds something hinky on the content page (the URL you are submitting) it can prevent you from submitting it.

You can do a couple of things to overcome this. First, you can try submitting the URL to a different subreddit (another category). Obviously, you want to find one that is still related somehow to weddings + to the topic you’re covering in your post.

Another option is to make some revisions to your blog post (depending on the error message Reddit is giving you) + then try to resubmit it to the same subreddit.

You can also just move on + decide not to try to submit that particular post.

It doesn’t happen often or all the time, but once in a while, you might run into this problem with Reddit.

#3 Snip.ly

This promotion is one is what I refer to as piggybacking – + you’ll see what I mean by that in just a moment.

Snip.ly is another content distribution option. What makes this option unique + innovative is that Snip.ly allows you to piggyback on the content that big businesses/websites/companies/publications are already distributing.

I’ll give you an example. I was able to piggyback on an Entrepreneur article with a similar topic to my content that brought the most COMMENTS to date to my blog posts. SO while Reddit brought me the most traffic for ONE blog post, Snip.ly landed me the highest number of comments for ONE blog post which might even be more important than the traffic because comments show engagement.

In a nutshell, here’s how it works.

  1. Head on over to your fave search engine. If you prefer, you can accomplish the same goal by heading to your favorite wedding website that provides articles + blog posts for wedding couples.
  2. Conduct a search on the topic of your article/blog post. You want to find an article that is related to your article, but of course, doesn’t share the same information. In other words, find something that complements the info that you’re sharing in your blog post.
  3. Copy the link to the article you choose. (HINT: If it’s at the top of Google, for example, then it probably is there because it has a lot of views, shares + comments.) If you don’t trust Google or want to see some hard #s on how often the content was shared, then you can check on its popularity by heading over to Buzzsumo. I’ll give you another HINT here: Buzzsumo is another option for finding an article/content to piggyback in the first place. You want to see that the content has a good number of shares + on which social media sites it was shared the most, so you can use this when sharing your own info.
  4. Go back to your snip.ly account with the link to the article you’ve chosen. Once you’re in your snip.ly account, paste the link to the article/content you found + click the snip button.
  5. Fill in the popup box info (which is about the blog post or article that you wrote or video you made that relates to the article on which you’re piggybacking) + hit create.

Now, here is where the magic happens.

Snip.ly gives you this link—it’s a shortened link—so perfect for social media sharing. You’re going to choose the social media sites where you want to spread the word about this article that you read.

When people click on the link for the article, a bar comes across the bottom of their screen that has your article in it.

To be clear, you are sharing the article/blog post/content that you found that someone else wrote (not the one you wrote). Indirectly, however, you are sharing your article/blog post/content at the same time.

So a couple of things can happen here.

  1. When they get to the bottom of the article/content you shared, they’re going to see your article + read it because it covers a related topic.
  2. They might even skip reading the article you shared altogether + go straight for your article.
  3. They might skip your article.
  4. They might skip both articles.

1 or 2 are the most likely (+ desired) outcomes, of course. Think about it. They were interested enough in the topic to CLICK on the link in the first place, so they’re likely to read (or at least skim) the article you found to share + your content that complements it.

#4 Facebook

If you have a business page that has brides + grooms as followers, this is another great resource for promoting your blog posts. You can pose a question or give a snippet of what the post is about + then include the link for them to read the entire post.

I automate + recycle my content sharing using RecurPost. I create social media updates one time + RecurPost automatically recycles (reposts) them according to the schedule I set up.

It. Is. Life. Changing. This works for social media outlets such as Facebook (biz, personal or group pages), Twitter + even Instagram.

#5 Pinterest

Pinterest is a BIGGIE. If you’re not familiar with Pinterest, all it really is is an electronic bulletin board where you can pin the ideas you come across so you can access them later.

Here’s the thing about Pinterest, though. While it seems like it’s just a big electronic bulletin board, it’s really a search engine.

In fact, it’s the second largest search engine (ONLY second to Google).

This has a lot of implications for your wedding business, but essentially, if you manage it right (with SEO, etc.) when you pin your posts to Pinterest, you have the opportunity for search engines like Google to rank your Pinterest pins + you have the opportunity for brides + grooms searching on Pinterest to find your post pins.

Super quick example. For all three of my daughters’ first birthdays, I PORED over hundreds (if not thousands) of party themes + ideas. I planned all three of their parties from Pinterest pins.

MORE importantly for you, I bought a lot of the products I needed for the parties because I found it through Pinterest.

I have to say, brides, grooms, couples, wedding party members are all OVER PINTEREST.

Whether your biz is product or service based, Pinterest works. AND if you are a wedding pro of ANY kind, you need to be where your potential clients are – they are on PINTEREST.

Here’s how it might go down.

A couple is searching for wedding theme ideas. They see your pin for a guide with 100s of wedding theme ideas. They click on the pic you pinned. They click on the guide pic that opens up OR they click on the website below that says where the pic is from + voila they’re reading your guide.

Keep in mind that your guide + the pic that you’ve posted to Pinterest sits on your blog.

As they peruse your fab guide, they realize that you sell some of the fabulous theme items (or offer the theme services) that you feature in your oh-so helpful guide. They buy said products (or book your services). A SALE + all because they came across a picture you posted on Pinterest that led them to a guide that led them to the products/services you’re selling that they want to buy.

Remember, Pinterest works just as well for services. If you offer a guide on the top 100 ways to throw a big wedding on a small budget + you’re a wedding planner, you’re setting yourself up to land some business.

If you’re a DJ + you offer a guide on the top 10 ways to put together your reception song list, again, you’re getting in front of couples that are likely to book your services.

Now it goes a lot deeper than this because people can turn around + pin your pins, which again is how the word spreads + how sales numbers get a boost.

From a business owner’s perspective, this is what you want to do to share your content. First, open an account on Pinterest.

You can use your personal Pinterest account or open an account for your business. That’s up to you. One thing, you want to do is create boards for your pins.

When you post a pic with your blog posts (which every blog post should have a picture), you can then pin this picture to your Pinterest account on the appropriate board.

Complete each section of the pin, starting with a keyword rich title, fill in a keyword rich description + input the link that takes them directly to the content where it sits on your blog. If you are location specific in where you work (which most of you probably are), then you might want to throw in some keywords here that mention your coverage area.

If you’re offering a free guide or download of some sort through the pin or as a content upgrade from the post, you want to mention this in the pin description as well.

In other words, try to add a call to action to the description, so you can get them to click on your pins.

Pin it and you’re done. It’s now searchable, pinnable + shareable.

Another thing you can do is create “a teaser” pic. This is where you choose a photo + use a site like PicMonkey or Canva to add some text to the photo. You take the same steps to get it on Pinterest + it can have the same effect.

Pinterest also offers promoted pins now, so you can pay to promote specific pins. It’s a great way to share your free opt-in + get couples to JUMP. ON. YOUR. LIST.

You can pin your posts manually or you can schedule pins using a tool like Tailwind. If you use my link, you get your first month for free. I use Tailwind + love it.

Not only should you be pinning to your own boards, but you should be pinning to group boards, too.

Find + join group boards that cater to wedding couples, engaged couples + even other wedding vendors. When you’re a member of a group board, you can pin your pins to the board—getting it in front of an audience that you might not have an opportunity to get in front of otherwise.

#6 Instagram

Instagram is a straight-up photo sharing site. You can’t post an update without including a pic. So when you create these teaser pics, share them on Instagram. You can include a caption with the teaser pic.

The hang up with Instagram is that it doesn’t give a live link that they can click on in the caption, so…keep that in mind. You can work around this by changing the link in your profile to match the link for that particular post + then mention that the link is in your profile (the profile links are the only live links on Instagram).

You can use pictures from your events—either pro shots from the photographer—or your own shots. You can edit them with sites like PicMonkey or Canva—even adding in titles, words, or special effects.

Alright, so that’s not every way in the universe that you can use SEO + how to promote blog posts, but it is A LOT of the effective ways you can push your content into the wedding universe, attract couples + increase your booked wedding business.

How to Create Wedding Content for Your Wedding Biz Blog

It’s time to write your wedding content—your wedding blog post for your wedding business. Girl (or guy), I see that deer in the headlights look in your eye. Don’t freak out on me now.

First, let’s start out with an outline of what a killer wedding blog post is.

  1. Beautiful + Pinnable Pinterest Worthy Graphic: You can start out with a pinnable Pinterest worthy graphic at the start of your post or can put it at the end. Just make sure you have a pinnable post somewhere. If you decide to put the Pinterest image at the end then a regular photo/styled/stock/one of your wedding photos works great here. You can use sites like Canva to create Pinterest graphics that look professional without being a pro designer (see graphic above).
  2. An attention-grabbing headline (Use H1)
  3. Opening paragraph: Should be intriguing enough to get them to read the rest of the post. Should only be about 2-3 sentences.
  4. Sub-headline (use h2): Focus on the 1st main point of your topic. Use paragraph(s) that are 2-3 sentences long.
  5. Call to action: Throw in some kind of a call to action here. Point out that there is freebie at the end of the post or some kind of call to action.
  6. Sub-headline (use h2): Focus on the 2nd main point of your topic. Use paragraph(s) that are 2-3 sentences long.
  7. Sub-headline (use h2): Focus on the 3rd main point of your topic. Use paragraph(s) that are 2-3 sentences long.
  8. Email opt-in for freebie/download or other call to action.
  9. Add you pinnable Pinterest image if you did not put it at the beginning of the post.

When you start to write, you can insert these sections into your post, using the outline. Then you can go back to fill in the details.

Decide the Type of Post You Want to Write

Fortunately, there are a ton of different types of blog posts that you can write. So, before you jump into filling in the details of the post you’ve outlined, decide what kind of a post it’s going to be in the first place.

#1 How To Post

A how to post is exactly how it sounds. You’re sharing info with your wedding couples to tell them exactly how to do something. Often times, the post is even broken down step-by-step. It is sort of like an instruction manual BUT it’s not snoozeville.

#2 Answer a Question(s)/ Popular Topic

Head on over to your favorite Facebook groups. You know, the ones where pools of brides + grooms are just swimming around. Scroll through the posts +see what they are talking about or the question that keeps popping up over + over again. Write a post answering the question or on the hot topic.

If you’re not a part of any of these types of Facbook groups, head to forums on big wedding sites like The Knot or Wedding Wire to find out what the hot topics are.

#3 Generate an Idea

Use an idea generator like Portent. Plug in a term + it spits out a title. I just input wedding planner + got:

  1. 12 Facts About Wedding Planners That’ll Keep You Up At Night
  2. 18 Podcasts About Wedding Planners
  3. What Everyone Is Saying About Wedding Planners
  4. How Wedding Planners Can Help You Predict the Future
  5. 16 Ways Wedding Planners Can Help You Increase Your Productivity
  6. Where Wedding Planners Are Headed In The Next Five Years
  7. 17 Ways Wedding Planners Are Cooler Than Michael Jordan

#4 Ask Your Followers

If you already have couples reading + following your blog, ask them what information they want. You can ask followers that you have on any of your social media accounts, too. The thing is to make sure that you’re asking your target audience + not just people that happen to be following you on your social media.

Mom, auntie, + grandma are not good sources—unless one of them happens to be a bride-to-be in your target audience.

#5 List Post

Confession time: I am a HUGE fan of making lists. Maybe it’s the heady feeling it gives me when I can cross something off my list. I’m not the only one who is a fan of lists. Brides + grooms are too! Make a list of useful information, give them resources for planning their wedding + share relevant info that they can easily read + check off their list!

#6 Image Only (or at Least Mostly)

Post a picture + then throw in just a few lines of text to explain. For example, take a picture of the items in a Wedding Day Emergency Kit. This is an easy post that doesn’t take much time + is useful to the wedding couples checking out your blog.

#7 Interview

Interview another wedding pro you know or work with as a feature on your blog. EVEN BETTER, interview brides + grooms! You can interview recently married couples, for example, to talk about what they did right + what they would change about their wedding day. This is a great way to share information with other couples that are getting married. HINT: These types of posts can drive major traffic to your blog.

#8 Q + A Post

List out questions wedding couples have. Provide them with the answers. You can grab the questions from a survey of your readers, email subscribers, or from scouring social media. You probably also have a list of frequently asked questions floating around in your head.

#9 Blog Post Roundup

Roundup a list of your most popular blog posts or wedding-related blog posts. Share the list of posts + links on your blog. Just like David Letterman used to have a Top 10 every night on his show, you can have a Top 10 in posts for the week, month, year or what-ev.

#10 Guest Post

Publish another wedding pro’s fabulous blog post on your blog. Great because you don’t have to write a post + a great way to drive traffic to your blog BECAUSE the writer usually helps you promote the post. This is a great way to attract new wedding couples that you might not otherwise have an opportunity to reach.

#11 A List of Faves

Compile a list of your favorite things wedding related. Maybe it’s a general list or super specific like My 10 Fave Kissable Lipsticks for Wedding Day. I’d steer away from lists of your favorite wedding vendors (Remember ladies + gents, your preferred list of vendors is gold, so you don’t really want to give it away in a post. That’s what they pay you to have access to.), but pretty much any other list is game on.

Create an Attention-Grabbing Headline

Once you have a direction for your post, now it’s time to come up with the MOST important part of your blog post—the headline!

If you can grab their attention with your headline, then you can convince wedding couples to read the rest of your blog post. If you don’t grab their attention with your headline, then, well…womp, womp, womp.

Nine out of 10 brides + grooms won’t read your blog post (no matter how fabulous it is) because…well, frankly, your headline sucks.

It’s not to say that the content isn’t packed full of JUICY info with sprinkles of your expertise.

It probably is.

None of that matters, however, if your headline doesn’t make wedding couples stop in their tracks to read the rest of what you have to say.

I’m going to give you 10 ways to cheat in a little bit, but first I have a lot to say about headlines.

Why?

Because it is THE most important part of your COPY + CONTENT.

If you learn nothing else about writing copy…LEARN HOW TO WRITE HEADLINES!

Don’t believe me?

OK. Hear it from one of the great marketing + advertising greats, David Ogilvy, himself.

With 7 seconds or less (seven, what?!?!?) to grab the attention of your prospective wedding couples, you better start off with such an attention-grabbing headline that they can’t help but to move on to reading the rest of what you have to say.

You want to get the 80 cents out of your dollar!

Flip (or scroll) through some of your favorite magazines + newspapers. Note how writers use certain words + phrases to grab the attention of someone who is flipping through the publication. What kinds of characteristics in the headlines urge you to read the rest of the story?

While you certainly do not want to copy a headline or any other content word-for-word, you can mimic it to capture the attention of the brides + grooms you’re trying to attract.

Here are some surefire ways to make your headlines sizzle enough to engage + motivate.

Use an interesting or thought-provoking question

If you position your headline as an interesting question that engages brides + grooms, your goal is to get them to respond in their head or even to say something out loud. If they don’t know the answer to your question, you want the question to be intriguing enough that they read what you have to say to find out what the answer is.

  • Do You Ever Wonder Why it’s Important to Ask Wedding Vendors These Questions?
  • Where is the Money Coming from to Pay for Your Wedding?
  • Do You Ever Wonder Where Your Wedding Money is Going?

Get to the Point

Sometimes the best practice to creating a killer headline is to get straight to the point. It removes the need to be witty, clever, smart or creative. All it requires is that you just state what it is you have to say.

  • Subscribe Today to Receive Free Wedding Planning Tips
  • The Gold & Ivory Sale: Save 50% on Gold & Ivory Wedding Accessories
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It’s just the facts, ma’am (or sir)!

Be a Source of Information

Headlines intrigue wedding couples when headlines offer them information they can use.

Brides + grooms planning a wedding may be intrigued by “10 Ways to Cut $2,000 from Your Budget Without Giving up Your Dream Wedding.”

Wedding couples may be just as intrigued by a title that states, “Get Inside the Mind of Celebrity Event Planner XYZ to Learn How to Plan Your Wedding with Insider Secrets.”

Wedding couples may salivate at the title, “7 Ways to Entertain Children at Your Wedding (to Keep Them Out of Your Hair).”

By providing information to wedding couples, you become an invaluable resource to them. Grabbing their attention positions you as the wedding expert that you are.

Go Commando

I’m not talking about in the underwear department. When it comes to creating a great headline, think what may come out of the mouth of a drill sergeant + then write it!

  • Increase Your Wedding Budget in 30 Days
  • Stop Wasting Money on Wedding Favors
  • Learn How to Plan Your Wedding Like a Pro Now

WIFFT

Another great way to build a fabulous headline is to use the “What’s in it for them approach (WIFFT).”

Many wedding pros make the mistake of listing out all the features that their service possesses, but what your brides + grooms really want to know is how your service benefits them. Start on the right foot by using a benefits headline to make your point + hook them immediately.

  • Save Thousands of Dollars on Your Wedding
  • DIY Wedding Invitations in Minutes
  • Get a Free Album with Photo Order

Have you ever glanced at the front covers of “smut papers” (as my grandma would call them) such as the Enquirer while standing in line at the grocery store?

The headlines are so sensational that it draws you in to pick it up + glance at the stories inside — even if you don’t admit you do. A similar thing happens with any publication, including your website or blog.

Brides + grooms may be scrolling through Facebook posts (fast + furiously), but if a headline catches their attention, they stop, click + read the story.

The same holds true for your blog posts, email subject lines + almost anything you write for your wedding business.

Make an announcement

One more way to make your headlines stand out is to make a big announcement. Wedding couples love big news. They want to be “in the know” about all of the great (+ sometimes not so great) things going on in the world of weddings.

The same holds true for headlines for your blog posts. Draw them in by making a big announcement. It has to be good enough to get them to stop + read what you have to say.

  • Scientists May Have Found a Cure for Wedding Planning Anxiety
  • The Hottest Designer Wedding Dresses Have Hit the Runway (+ Stores)
  • Plan Your Wedding While Driving in Your Car (Hands-free, of course)

DIY

Speak to the do-it-yourselfers (DIYers) in the crowd with “how to” headlines. Whether it’s how to save money on booking a wedding venue or how to build your own wedding pergola, brides + grooms eat up “how to” headlines any day of the week. Even if they don’t end up doing it themselves!

  • How to Enjoy a Honeymoon on $20 a Day
  • How to Build Your Own Wedding Pergola for Under $30
  • How to Find a Wedding Photographer in 3 Easy Steps

Creating killer headlines is the primary way you can grab your potential clients + not let them go until they read what you have to say!

Give your readers a bonus

What I mean by this has nothing to do with giving away something. It’s more about adding a specific detail to your headline that makes it a bit more intriguing. This is where being a little on the wordy side (at least with your adjectives) may just come in handy.

  • 7x Bride Plans Under Budget Dream Wedding – see how the word 7x makes this even more intriguing — Elizabeth Taylor style 🙂
  • New Idea May Make Wedding Favors Obsolete – obsolete really stands out here
  • Frustrated Bride Writes a Planning Book Brides Need to Read – frustrated bride really drives the point home

Some ways to grab them with your headline is to include:

  • Bonuses
  • Savings offers
  • Ways to solve a problem

Here are some examples of bad headlines + ways to turn them into good headlines:

Bad Headlines Good Headlines
Write Better Wedding Vows 5 Handy Tips from Former Grooms for Writing
Epic Vows
Plan an Eco-Friendly Wedding 7 Simple Ways to Make Your Wedding Eco-Chic
Buy Your Wedding Invitations Now Sale into September with Wedding Invitation Savings
An Effective Way to Increase Your Wedding Budget The #1 Secret to Stretching Your Wedding
Budget

Here’s a little cheat sheet to get you started. There are LITERALLY 100s of ways you can structure rockin’ headlines. This is 15 of them.

The Headline Cheat Sheet: 15 Formulas to Rock Readers with Your Headlines

Use these 15 headline formulas as a starting point to create headlines that are compelling enough that brides + grooms take the time to read the entire post. Don’t feel guilty about it either. Even professional writers use formulas such as these to write their headlines.

(HINT: It’s called a swipe file.)

While a headline can be anything you want it to be, I’ll share a copywriter secret with you. There are a dozen or so headline formats that work. After I share 15 of these headline formats with you, look at headlines you see in blog posts. You’re going to quickly see a pattern because it’s a pattern that works.

#1 [Insert Number] Ways to [Blank]

When you use a number in your title, brides + grooms eat it up. First, they know exactly what they’re going to learn + how many ways they’re going to learn it. Odd numbers seem to work best, with the exception of 10 + 100, which are also popular numbers.

• 7 Sure-fire Ways to Find the Photographer of Your Dreams
• 5 Easy Ways to Choose Your Wedding Flowers
• 10 Ways to Turn Your Wedding Spending into a Positive Experience

#2 How to [Insert What You’re Going to Teach Them to Do]

For all those do-it-yourselfers out there, how-to articles + information are thriving. Wedding couples want to know how to do whatever it is you’re offering up info on that is wedding-related.

• How to Plan Your Wedding in 5 Days
• How to Host a Wedding without Wedding Favors
• How to Save Money When You Hire Your Wedding Videographer

#3 The Secret of [Blank]

Everyone loves to be in on a good juicy secret. Brides + grooms are no exception to this. So if your headline tells them that you’re going to reveal your secret to them, they are all ears – or in this case, all eyes.

• The Secret to Turning Your Wedding into the Wedding of Your Dreams
• The Secret to Hosting the Wedding You Want without Busting Your Budget
• The Secret to Having a Career + Planning Your Wedding

#4 [Insert Number Here] Ways to Avoid [Insert Something Wedding Couples Want to Avoid]

It’s worth repeating. Headlines with numbers are highly effective. As much as brides + grooms want to learn how to do something, they also want to learn how to avoid doing things that are undesirable.

• 10 Ways to Avoid Being a Wedding Vendor Victim
• 7 Ways to Avoid Busting Your Wedding Budget
• 10 Ways to Avoid Stress When Planning a Wedding

#5 See How Easily You Can [The Result They Want to Achieve]

Nobody wants to do it the hard way. Wedding couples want to know how to do it the easy way. If your headline accomplishes their goal, I promise you, they’ll read on.

• See How Easily You Can Plan Your Entire Wedding
• See How Easily You Can Hire a Wedding Florist
• See How Easily You Can Find the Perfect Wedding Band

#6 A Simple Way to [Insert Outcome] that Works for [Insert Target Group]

Example: A Simple Way to Choose Wedding Bouquets that Work for Busy Brides

This is a socialproof headline. A social proof headline convinces wedding couples that others like them (or the pros that brides + grooms want to be like) are doing something this way, so they
should do it too.

#7 [Insert Word] May be Causing You to Lose Out on [Insert Desired Outcome]

Example: Choosing the Wrong Wedding Vendors May be Causing You to Lose MONEY
This is an example of a threat headline. It presents some gloom + doom to your brides + grooms toscare them into reading how they can change the outcome.

#8 There’s Big [Insert Desired Outcome] in [Insert Word/Industry/Action]

Example: There’s Big Savings in Choosing a Wedding Planner
This is an example of a gain headline. You are showing the brides + grooms what they can gain
from taking an action.

#9 How to [Desired Outcome] like [Pros or Group of People]

Example: How to Create a Reception Menu like Professional Caterers
Another example of a social proof headline, you are showing brides + grooms why they should
jump on the bandwagon. Ultimately, it is because people like them or the people that they want to emulate are doing it.

#10 What Your [Insert Person] Won’t Tell You + How it Can Save You [Insert Word]

Example: What Your Photographer Won’t Tell You + How it Can Save You Money
Also a threat headline, you are letting brides + grooms know that some professional is hiding
information that the reader needs to know because it is saving them from making some grave
mistake.

#11 How to Take the Headache Out of [Insert Word/Action]

Example: How to Take the Headache Out of Wedding Planning
When you present a problem + then a solution, this is another form of a gain headline. The
headline draws brides + grooms in because they are seeking a solution to the problem they are having.

#12 [Insert an Action] like a [Insert Pro or Group of People]

Example: Plan a Wedding like a Pro
Yet another example of a social proof headline, it attracts brides + grooms who want to do
something just like a wedding pro does it.

#13 At Last, the Secret to [Insert Desired Outcome] is Revealed

Example: At Last, the Secret to Planning a Stress-Free Wedding is Revealed
Everyone loves a juicy secret. They can’t wait to find out what the secret is so they can enjoy the
benefit that it offers. Let them in on a little secret!

#14 How You Can [Insert Desired Outcome] Almost Instantly

Example: How You Can Cut Your Wedding Budget in Half Almost Instantly
The most popular type of headlines is gain headlines. This is a type of gain headline, where you
share what brides + grooms have to gain from taking an action. In this case, the word “instantly” reveals to them that they don’t have to wait to feel the effects. Everyone wants instant gratification.

#15 The Lazy [Insert Person’s] Way to [Insert Desired Outcome]

Example: The Lazy Bride’s Way to Wedding Planning
Because they are so popular, this is another example of a gain headline. Throwing the word “lazy”
in the mix implies that it’s a simple + fast way for the bride to accomplish the desired outcome.

So There You Have It

So there you have it — 15 headline formulas you can use right away.

Use as is, inserting words in the blanks as appropriate, or alter slightly to fit your needs.

These are tried, true + proven effective headlines that the pros use.

Now, you can use them too.

Now that you have the topic of your post + the headline, now it’s time to fill in the details. (Use the outline above as your guide.)

Content Bonus

One more item you might consider adding to the end of your blog posts or as your call to action is a content upgrade.

A content upgrade is simply a freebie that they can download after they’re finished reading your post. It might be a checklist related to the post topic. It might just be a PDF format of the blog post (depending on what kind of post it is).

Simply put, a content upgrade is a takeaway they can, well, take away with them to take action on while you walk away with their email address + contact info to try to convert them into a booked wedding over time.

So, a blog post about the top 10 items every bride should have in their wedding day emergency kit might have a content upgrade that is a checklist of those 10 items (+ the dozens of other items she should have in the kit as well).

Create a Pinnable Image

OK, now that you have all of the written content in place, it’s time to create an image for your blog post. What I mean by a “pinnable” image is you want an image that is worthy enough to post on Pinterest.

In other words, your image has to rock!

I won’t go too much off the deep end on why a wedding pro should be using Pinterest to promote their blog posts (yet). For now, just trust me + use this as a guide to create the images you need for your post (that work on Pinterest).

You can use the free version of Canva or upgrade to a paid version (depending on your needs). I use the free version + it has totally met my needs for creating all sorts of images, including professional + eye-catching Pinterest images + images for my blog.

Here are a few of the designs I’ve created, so you can get an idea of what you can do with Canva + what you need to do to create your pinnable blog images.

You want to use a great image, headline/title of the post + your logo or website/blog—all on the image that you plan to pin.

Once you have your image ready, insert it into your blog post. Stay tuned on how you can use this image to promote your blog post, which I cover in another post.

You might choose to use the same image for promoting your post on other social media outlets (like Instagram +Facebook) or you can create images specifically for these networks (Canva has templates for each social media network).

Stay tuned for a post on promoting your blog post in the wedding universe to pull brides + grooms to your blog + get them to hire you. Send me an email hello at weddingplannercopy dot com or book it now

How to Plan + Schedule Wedding Blog Posts

Are you always scrambling to get your blog posts up + out into the wedding universe?

If you said yes, then the scramble stops today. We’re going to talk about EXACTLY how to plan + schedule wedding blog posts.

The solution for EVERY wedding pro is an editorial calendar. If you are not familiar with an editorial calendar, it is a plan put to dates for the topics of your content. When you create an editorial calendar, it eliminates the need to scramble because you know in advance what content you need to produce + schedule.

How to Plan + Schedule Wedding Blog Posts

Schedule one day on your calendar to plan your editorial calendar. (No time like the present!)

Sit with a calendar + any information you need on holidays or events going on in your business or in the world in general. Decide how far in advance you want to plan.

I’d set your sights on planning 90 days at a time, but pick a frequency that feels right for you.

(Maybe 30 days at a time. Maybe the entire year all at once!)

I create my editorial calendar for the entire year, so toward the end of 2018, I sat down + wrote out my editorial calendar for all of 2019. When it’s the end of 2019, I’ll be working on the content for 2020. An editorial calendar is a guide, so it can change + be moved around as necessary.

This is how I schedule my content for an entire year in about 1 hour.

Pull Out the Calendar

First, pull out your calendar. I use a paper + electronic calendar. You can also use blog planning sheets. Essentially, you can use any system that works best for you.

The main reason I pull out my paper calendar is that I like to see the dates for each month + so I can make note of any holidays that I might want to cover in my posts.

For wedding pros, holidays like Thanksgiving, Christmas, New Year’s + Valentine’s Day are HUGE because it’s engagement season — so you want to write content that covers these holidays, engagement planning + wedding planning that revolves around these festivities.

It also allows you to pick out a publishing schedule for your content. Pick the day or days of the week you wish to publish new content. I plan to publish one new blog post each Monday. I find this is the most popular day for wedding pros because they’re typically in their office after a weekend of events + they’re reading emails (+ apparently my blog posts).

Weekends or weekdays during lunch might be primetime for publishing posts that reach brides + grooms. You can figure out what a good publishing day or days is for the wedding couples you’re trying to attract. This might require some testing on your part but don’t worry too much about it during the planning process.

Grab a Headline Cheat Sheet

I have a running list of headlines + headline templates (a headline cheat sheet). I put this on the right side of my computer screen while I am content planning.

This allows me to run quickly through the list as I start to create content topics that I want to cover.

Create Content Draft

As I think of a topic, I add a new blog post directly in WordPress. I grab the headline cheat sheet, decide what the title is going to be + type it right into the headline of a new post. Then, I save it as a draft.

I can run through + do this 51 more times so that I have one new post per week.

OR…here is where the magic happens.

I can recycle, repurpose + reuse content that I already have to fill in the other 51 (or even all 52 weeks of the year).

Recycle, Repurpose + Reuse Content Like a Boss

The easiest way to create new content is to use old content. For example, I have tons of guides, ebooks + workbooks on my computer that I’ve created over the years.

Let’s say these guides have seven sections. I can easily break down these seven sections into seven blog posts, which means I now have seven weeks worth of blog posts ready to copy + paste into my blog.

If the sections of the guide are long enough, it may even be possible to turn these seven sections into 14 blog posts.

Voila!

Now, you have over 3 months worth of blog posts all from content that you already have right at your fingertips.

Maybe you have video content, where you recorded videos on some wedding planning topic for brides + grooms that you posted to YouTube.

Great!

You can watch these videos + transcribe the information you’re sharing into a blog post.

Add some formatting, such as title, sub-headers, an intro + closing. Now you have a blog post for each video you have.

Let’s say you guest posted articles on Huffington Post. Say these are long articles (over 2,000 words). Break these articles down into 500-word chunks + do some rewriting of the existing content to create four or more blog posts.

The point is that you do not have to start from scratch every time you need to publish a blog post. It is likely that you have content that is ready to share or that with a just a few minutes of work on your part can be ready to hit the publish button in no time at all.

You don’t have to decide that at the time of planning. Just know what content you have to pull from so you can add the title to a draft post that you can come back to later to turn into a post + then hit the publish button.

Some of the items my editorial calendar contains are my webinars, blog posts + the weekly emails I send out to my list of wedding planners. First, I plan all of the dates for all of these events. Then I add in the individual content pieces that pertain to each item.

For example, for the webinars, I write out the topics for each month + then schedule the dates I need to write the script for the call, each email blast that goes out to invite attendees, autoresponders that go out to registrants with the log-in information, the press release + each of the follow-up emails for the registered attendees.

After the calendar is complete, then you have to schedule time to write the content. Again, how you schedule this is up to you.

I schedule every Wednesday as my day to write content for my own business. It’s my batch writing day so I write as much content as possible while two of my kiddos are at school + the baby is napping.

Mondays, I write client content + schedule all of my social media posts, but Wednesday is my day for working on stuff for my own business. Every Wednesday, I pull up my editorial calendar + write all of the content for the following week (or as much as I can write before it’s time to pick up kids from school or the baby wakes up).

Scrambling to write content at the last minute tends to come through in your message. Not only does it cause your message to be off, but the timing of getting your information in front of your dreamiest of dream clients may be off too.

When you create an editorial calendar, you remove the need to scramble at the last minute + you’ll find that your messaging + delivery becomes much more effective (as in booking more weddings).

You can DOWNLOAD an editorial calendar to help you get started.

Plan + Schedule Wedding Blog Posts with a WordPress Editorial Calendar

Another option for creating an editorial calendar for your blog is to use an editorial calendar plug-in for your WordPress site.

This creates a calendar layout so you can plug + chug when it comes to scheduling your blog posts.

You don’t have to plug your entire blog post in yet (I haven’t told you how to write those blog posts yet, but it’s coming), but you can put in the headline or the topic + any notes you want to add for now on the date you want to post the blog post.

Then, you can come back to it later when it is time to write!

Here’s how to download the Calendar Plug-in:

  1. From the dashboard of your WordPress, click on plugins along the left side.
  2. Choose Add new plugin.
  3. Type “WordPress Editorial Calendar” the keyword search box in the upper left corner.
  4. Click the Install button next to the WordPress Editorial Calendar plugin.
  5. Click activate + the calendar is installed.

To access + use the Calendar, click on posts + choose the Calendar option.

Decide on a Posting Schedule

You can post as much as you like. DAILY posts are divine (for SEO purposes + for sharing info with wedding couples that are information hounds).

The best practice in choosing a posting schedule is choosing one that is right for you + for your dream wedding couples. The best way to determine the best days + times to post your blog posts is to test it.

Post once or twice a week for a while. Post on the same one or two days a week. Check your stats to see how your traffic is doing.

Either increase your posting schedule or switch the days you post. (Don’t change both at the same time or it’s not a true test.) Check your stats. See if you’re receiving more traffic, less traffic, or the same amount of traffic.

I did this with my own blog. I posted on Mondays for over a year. Then, I switched to posting on Wednesdays. I have the same amount of traffic for either day, so I can either continue to post on one of these days OR post on both days of the week.

More recently, I am choosing to post one day per week + to make it an EPIC blog post–meaning that I am making it an ULTIMATE GUIDE to whatever the topic is at hand.

Pick Themes

Once you decide which day(s) of the week you’re going to post then decide on themes for your posts. It’s probably easiest to choose monthly themes, but, again, choose what works for you.

You can start with broad themes + then narrow down the focus of the theme for each post.

For you, it might look something like:

January: Organizing your wedding planning

February: Wedding venues

March: Flowers/Bouquets/Centerpieces

Narrow Down Topics to Match Themes

Once you have your themes, then slot in topics for each posting that match the theme.

Let’s say your February theme is wedding venues. You’ve decided to post every Saturday + Sunday. Assign more specific topics to each Saturday + Sunday for the month.

Week 1 Saturday: 5 Secrets to Finding Wedding Venues that Fit Your Needs (+ Wants)

Week 1 Sunday: 10 Questions Every Wedding Couple Should Ask Their Venue

Week 2 Saturday: Wedding Venue Comparison Chart: How to Compare + Choose the Right Venue for Your Wedding

Week 2 Sunday: 25 Ways to Make Your Wedding Venue Your Own

Weave Your Content

While this blog post is about blogging, I’ll give you a BIG HINT. You can expand your editorial content to include columns for your social media accounts + newsletter/emails you send to your list.

We’ll talk more about promoting your blog posts in another post. So adding these columns to your editorial calendar (if you use a spreadsheet like the one I shared earlier) can help you weave the theme you’re blogging about into your social media updates + the info you’re sharing with the wedding couples on your list.

It might look something like this:

Once you have your editorial calendar ready, you no longer have to scramble for a topic to cover on your blog post that day. You just whip out your calendar, go to the date you’re writing content for, find out your topic + start writing.

Now that you have topics galore, it’s time to actually write the blog post. Stay tuned for an upcoming blog post that covers the step-by-step process of writing your blog content. 

Are you like, Kristie, pump the brakes, I don’t even have a wedding biz blog yet?

Check out How to Start a Wedding Blog (Do it now. Seriously, stop what you are doing + start your blog right now).

How to Start a Blog for a Wedding Business

If you’re just starting out in the wedding industry, one of your first stops is to get your website + your blog up + running.

While it’s an exciting time, it can also be overwhelming.

Fret not, you can do it my wedding-planning friend. All you have to do is start at the beginning + I’m here to walk you through step-by-step exactly how to start a blog for your wedding business. 

Pick a Domain Name

Your first stop is to buy a domain name for your website (the website where you’ll also be building your blog). Usually, wedding pros try to buy the domain name that is their business name.

You can certainly go this route.

If you need to buy your domain name, I suggest NameCheap. I buy all of my domain names from NameCheap. As their name suggests, the domain names tend to be less expensive than other places + I tend to keep my hosting (more about this later) + domain names at separate companies.

This means that I buy my domain names from NameCheap but that I host my WordPress site with Siteground.

Pick a Host

The next step in setting up your website + blog is to pick a hosting company. NameCheap has an option for hosting, so you are certainly welcome to check out what they have to offer.

I use + highly recommend SiteGround. I find them to be affordable (plans start at $3.95 per month) + to offer all the services I need to run my businesses online. You can host a WordPress site without a problem + they offer superior customer service when (+ if) you need it. I highly recommend checking them out if you are starting an online presence or looking to move from your existing host.

In case you didn’t catch it already, I use + recommend you use WordPress to build your website + blog.

Pick a Theme

Next, you want to pick a theme for your WordPress site + blog.

Generally speaking, you want to choose a theme that represents your wedding business. You can hire a designer to create a custom design for you but this is the more expensive route.

You can also buy a theme, use it as it, or customize it as necessary.

If you’re interested in buying a theme, these are the companies I highly recommend you check out:

A Prettier Web: If you’re building a WordPress website for your wedding business or you’re looking to change the theme, but can’t afford to hire a designer to customize it quite yet, check out the WordPress themes from A Prettier Web.

Restored 316: Restored 316 offers a variety of feminine WordPress themes, which is perfect for wedding planners that are trying to attract brides + grooms as clients. All of the themes are pretty affordable. If you’re looking for a custom design. Restored 316 offers custom site-building too.

BluChic: This is one of my fave places to buy feminine website templates. BluChic offers WordPress templates that are perfect for any business + this includes a wedding business. I also find their templates to be super affordable, easy to install + simple to personalize + customize to fit your wedding business. BluChic also offers other types of templates so check them out to help you create your online brand + presence.

StudioPress: StudioPress by Copyblogger Media sells website/blog themes such as Genesis, which allows for full customization. When you choose Startup, Growth or Scale plans for hosting + use coupon code WPE3FREE, you get 3 months of hosting FREE, Genesis Framework FREE + StudioPress Themes FREE. (That’s a lot of FREE).

WPBeaverBuilder: If you have a WordPress site or are starting to build a WordPress site then WPBeaverBuilder is a great tool for taking complete control of your website pages + design. It has WordPress page templates but you can also EASILY modify the page design so your site looks + works EXACTLY how you want it to!

How to Set Up Your Wedding Biz Blog

Now, you’re ready to set up your blog.

So, here you are.

You have a domain.

You have a WordPress site.

You’re ready to set up your blog + start blogging.

Step #1 Login to WordPress

Step #2 Set up Your Blog Page

Once you log in to your account, your Dashboard opens.

From your dashboard, click on the Settings Link on the left + then Reading option in the dropdown menu.

Since you are setting up your blog on an existing website, you want to keep your home page static + be sure that your posts publish to your blog page.

Click on the radio dial button for Front page + select your Home Page from the dropdown menu.

Choose Blog from the dropdown menu next to Posts page.

Congrats! Your blog is now set up on your website.

Woot! Woot!

Now, you’re ready to start blogging.

Wedding Blog Topics

Now that you have your blog up + running, it’s time to write various wedding blog topics. Maybe you have a million wedding blog topics floating around in your head OR maybe you need some inspiration on wedding planner blog ideas. Wedding topics are right up your alley, but when you sit down to start your post, wedding blog topics aren’t coming to your mind.

It’s OK. It happens to all of us.

Here are 50 wedding blog ideas for wedding planners — just like you — to get you started. Use the wedding topics as is or use each as a jumping off point for your creating your own wedding topics.

How to Blog Your Way to Booked Weddings

Now that we have your wedding biz blog up + running, it is time to write blog posts, promote blog posts + turn all of these posts into booked wedding business. Am I right?

Wedding Biz Blogging is my ultimate resource for wedding pros to blog your way to more booked wedding business. 

It covers all the HOW to blog in a very step-by-step process so that you can build your blog, write + promote your content. 

If you answer “Yes!” to any of these, this ebook is for you!

  • You sit down to write your blog post + you end up staring (for hours) at a blank screen.
  • You scour your site analytics, so you can see that brides + grooms are visiting your blog, but they are NOT hiring you.
  • Your calendar for the rest of this year + next year is BLANK — no BOOKED weddings in sight.
  • Your content is FAB (or not so FAB), but (+) it’s definitely not reaching the DREAM brides + grooms you want to work with in your biz.

HERE IS WHAT’S COVERED

BUILD YOUR DREAM WEDDING COUPLE

Start off on the right stylish stiletto by getting to know the wedding couples you want to attract so you can write content that attracts them (like a MAGNET).

FIND TOPICS BRIDES + GROOMS CARE ABOUT

Stop struggling with what to write about. Use my step-by-step tips to uncover topic after topic that brides + grooms want to read–keep them coming back for more until they hire you.

PLAN + SCHEDULE POSTS

Learn the step-by-step process to planning out your blog posts + scheduling your posts, so you stop scrambling to post on your blog + you continue to attract new wedding clients with your content. 

CREATE FABULOUS CONTENT

Discover how to create fabulous blog posts. I walk you through how to write the content, create pinnable images + how to get brides + grooms to hire you after they read your posts.

SEO + GET YOUR CONTENT INTO THE WEDDING UNIVERSE

Finally tackle the “S” word (search engine optimization) so that each blog post helps you rank in the search engines, grabs the attention of your dream clients + gets them to your blog (+ one step closer to hiring you). 

Uncover exactly how + where to promote each blog post so that your content gets in front of the right brides + grooms–attracting them to your business + to you.

It’s a super-comprehensive ebook that covers everything a wedding pro needs to know about blogging. 

Did I mention it’s ONLY 27 BUCKS?

(Don’t let the low price fool you. It’s all the info you need to successfully blog for your wedding biz.)

Want in on it PRONTO?

Sign me up, Buttercup!

Have any Qs. I’ve got As. Email me or leave a comment below. I personally respond to all of the emails that land in my inbox or to comments on blog posts.

4 Ways to Increase Traffic to Your Wedding Blog

Confession time.

I rarely publish new blog posts on this blog anymore. Between writing blog posts for my other blogs, writing copy + content for clients, raising three girls + just life in general, there just aren’t always enough hours in the day to get it all done.

The fact that I don’t publish new blog posts here all the time has NOT decreased the amount of wedding planners (traffic) I get to this blog, though. In fact, it’s increased traffic.

Whaaaaaaat??????

That’s right + I’m going to share with you how I do it so you can increase the amount of brides + grooms that flock to your blog/website, too.

#1 Increase Traffic to Your Wedding Blog by Focusing

There’s Pinterest, Facebook, Twitter, Instagram, SEO, oh my! The biggest mistake wedding planners make is that they try to be on all of these platforms + manage all of these platforms.

All this does is leave you exhausted + wondering why none or a very small amount of brides + grooms are trickling to your site.

Instead, pick two things to focus on + give it your all. My advice is to focus on:

  • Pinterest
  • Search Engine Optimization (SEO)

These are the two areas that are going to give you the biggest results. BONUS: Both are FREE ways to increase the traffic of wedding couples to reach your blog/site. These are the two areas that I give my all + it pays off.

If you haven’t heard of it before, the Genius Blogger’s Toolkit is a wealth of resources + these two topics are heavily covered. Why? Because both ways work to attract couples to your blog. (Here is the catch, though, the genius Blogger’s Toolkit is only available for one day–today).

#2 Try Something New to Increase Traffic to Your Wedding Blog

It might sound counterproductive since I just told you to choose SEO + Pinterest + give it your all but you do have to test the waters for other avenues to attract new wedding couples to you, too.

You’ve probably heard the saying that goes something like you keep doing the same things over + over again but expect different results. This applies here.

If all you’ve been doing is writing blog posts, slapping a link on social media to it + then you hear crickets, it’s probably time for a change. Again, I would set your sights on Pinterest (it’s where a major amount of brides + grooms are hanging out) + SEO.

The Genius Blogger’s Toolkit offers you this (+ more) for a highly affordable price without having to spend $197 for each course on the topic. It’s a complete course in blogging but you can pick + choose the areas you want to focus. Even if you end up only using one or two of the courses, it’s still a heck of a lot cheaper than buying those courses individually.

Even if you decide not to focus on Pinterest + SEO then try something new. Try one new thing at a time so that you can run a true test to see what is working for you. Maybe you guest post on a popular site for wedding couples that reach your niche of brides + grooms. Maybe you get quoted in a wedding planning magazine article that reaches your audience. Maybe you simply add sharing buttons to your website + blog posts.

#3 Make it Easy to Go Viral

Get your brides + grooms to do the work for you. Make sure that your website + ALL of your individual blog posts have share buttons. Brides + grooms can share your information with other brides + grooms or members of their wedding party.

Brides + grooms can pin you pins to their Pinterest boards to reference later + to get other brides + grooms to pin it to their Pinterest boards. You can add these buttons for free to your website + blog so make sure they are there!

#4 Update Old Content

Once you have a lot of content on your blog or your blog has been around for a while, like mine, you don’t always need to produce brand new content all the time. You can actually breathe new life into old content, instead, which is almost the same as creating new blog content.

Check out 10 Ways to Update Wedding Blog Posts to Attract More Brides + Grooms to find out exactly what you need to do.

What can you do today to start making some changes that can attract more brides + grooms to your blog + to your business?

BONUS: If you decide to buy the Genius Blogger’s Toolkit with my link, I’ll throw in my Wedding Biz Blogging eBook FREE. Remember, the toolkit is only available for today (In less than 17 hours from now, it turns into a pumpkin.).

Go ahead. Grab your toolkit today. You know you want + NEED to.

You can also check out the Milo Tree post How to Go from 10k to 100k Pageviews Per Month.

10 Ways to Update Wedding Blog Posts to Attract More Brides + Grooms

Once you’ve had your wedding blog for a while, you’re going to have a lot of old blog posts. Sure, some of the information on these posts is evergreen (so it doesn’t really change much) + it remains sage advice.

Other wedding blog posts age, however, so the information becomes outdated. You can breathe new life into your old wedding blog posts, which can mean that you attract the search engines + that you attract brides + grooms by running through your old content + doing one or more of these 10 things to update wedding blog posts.

 

#1 SEO the Title

Search engine optimization (SEO) plays a huge role in wedding couples finding your content, your blog post, your wedding website/business + you. Focus a lot on optimizing your blog posts so that couples find the information you’re sharing.

Start at the beginning with the title of the wedding blog post. Revise the title to include the keyword you are focusing on for this particular post.

#2 SEO the Link

Then move on to optimizing the URL or permalink for the blog post. Generally, this link is your domain name followed by the title of the post. When you revise the title to include the targeted keyword make sure that you change the link/URL/permalink to also include the keyword.

It’s one more positive step toward optimizing your wedding blog post to help it rank better in the search engines + be found by couples who are planning their weddings.

#3 Re-write + Revamp Copy

If your wedding blog post is a few years old, you’ve been perfecting your writing skills since then. Show it off by going through the copy of the post + re-writing + re-vamping it to show off your refined writing skills. You can finesse sentences, switch out words + do whatever else you need to do to make the copy + content pop.

#4 Fix Spelling + Grammar Errors

We all have typos + errors (even me!). We are, after all, human. Proofread your content to make sure that it is free of spelling + grammar errors, which can be a big turnoff for some brides +grooms. Use a spell check + grammar check program, if you need help in this area.

#5 Update Old Facts + Figures

Update any old stats, facts or figures that you include in the blog post. Again, if the post is 1 year or older, these stats, facts + figures can easily be outdated. This is especially true if you list out dates or years in your posts. For example, a post on the top wedding trends for 2018 became outdated as soon as 2019 began so you can create an entirely new post by going through to update everything in the article that has changed.

#6 Add Links

Go through the post + add links, where appropriate. Add internal links, so links to other blog posts or pages on your site that provide additional information on the wedding topic you’re covering in the post. Also, add external links, so links to blog posts, articles + other websites that provide additional information. It should be said that you should link appropriately + don’t get too crazy with the links. One internal + one external link per post can be sufficient.

#7 Fix Broken Links

Links in your post can be outdated + broken. Check existing links in the post to make sure that it still works + goes to the right page, post or article. Fix + update any broken links so they work again or remove links that cannot be updated or fixed.

#8 Optimize Photos

All of your blog posts should have at least one photo. If it doesn’t, then get on adding at least one photo, pronto! You can optimize your photos, too. Simply name the photo as you save it + upload to your post so that the name of the photo contains the keyword you’re focusing on for the post. If it is an existing photo on the post, you can either rename it + re-upload it or edit the photo name in the post so it contains the keyword.

#9 Create a Pinnable Image

Pinterest is huge for wedding couples so it should be a huge focus for wedding planners. Make sure that all of your posts contain at least one pinnable image. You might notice that I have an image at the top of my post that is on brand for my business + then I have a pinnable image at the end of the post. You can do it the same way or you can have one image that is optimized, on brand + pinnable.

#10 Update the Keyword + Meta Description

Update the keyword (if necessary) to match the keyword you’ve been using throughout your updates. Re-write or revise your meta description. While the meta description doesn’t have anything to do with the search engine ranking, it is what brides + grooms tend to read when your blog post pops up in their search so make sure it contains the keyword + a description that is going to grab their attention.

Updating old wedding blog posts is easy + can go a long way in helping to get your wedding blog posts in front of the brides + grooms that you’re trying to attract to your wedding business.

 

What Goes with Your Wedding Content (Like Cookies Goes with Milk)

As much as I would love to believe it, just having a bunch of content doesn’t do you any good if you don’t know what to do with it. Here, I’m going to spill the beans on all of the other aspects of your wedding business you need to put in place to make your content marketing strategy a raging success.

Wedding Business Website

Hands down, you have to have a website. On your website, you have to have a blog. The key pages your wedding business website needs:

  • Home
  • About (Me, Us)
  • Work with Me (Us)
  • Contact
  • Blog

(If you need help writing the copy or content for these website pages, check out my Copywriting for Wedding Planners Home Course. It walks you step-by-step through writing the copy for every single one of these pages.)

You can, of course, have additional pages, but these are the FIVE basic pages EVERY site needs. You can build the site yourself or hire a website designer to do it.

Either way, I suggest you use a self-hosted WordPress site (Check out Siteground as a host–LOVE them).

If funds are low, you can buy a pre-made template for little money from sites like BluChic, A Prettier Web or Restored 316.

While these are pre-designed templates, you can use them as is or you can hire a website design for as little as $5 from a site like Fiverr to customize an existing theme for you.

You can also hire a pro website designer that’s going to require a lot more than $5 (but sometimes you get what you pay for).

Fill each of your website pages with content that pertains to that page. Fill your blog with useful + relevant, tips, tricks, resources, articles + advice on topics that pertain to your wedding business + the wedding couples you are trying to attract.

Get Your Wedding Content Out in the Wedding Universe

While your own website + blog are ideal spots for your wedding content, you also have to spread the word to the wedding world. You can spread the word to your social media networks with one click of a mouse with tools like Loomly, Recurpost or Buffer (OK, there are some keystrokes + mouse clicking involved).

If you’re looking to put your Pinterest on autopilot (+ wedding planners + wedding pros definitely should be ALL. OVER. PINTEREST) then Tailwind is your go to tool.

Social Media for Wedding Content

Tailwind: Tailwind is a scheduler for your Pinterest pins. In fact, it is the ONLY scheduler for Pinterest. Pinterest + Tailwind are good buddies. I use Tailwind + I LOVE it. If you use my link, you get your first month of Tailwind for FREE. As a wedding pro, if you’re not using Pinterest, start using it now. Brides + grooms are all over Pinterest + Pinterest is the second largest search engine (second only to Google).

Recurpost: I am in L-O-V-E with Recurpost. It is a social media management tool like no other. Not only can you schedule your social media updates, but it puts your social media updates on autopilot (autopilot on steroids). You see, Recurpost stores your content in categories. You can create a schedule of your categories. Recurpost chooses content from your content library to share from the appropriate category (So you upload content one time and Recurpost uses it over and over again). You can also schedule updates for one-time use. Recurpost is my crush.

Buffer: Buffer is a social media scheduling tool. You can add your social media accounts, create an update one time, and send it out into the social media universe. The main difference between Buffer and Hootsuite is that Buffer does not allow you to monitor other people’s updates from your social media accounts (Hootsuite does). (HINT: If you’re solely looking for a tool to push updates out, then I like Buffer better. If you’re looking for something to schedule updates and monitor your social media accounts simultaneously, then Hootsuite is the better option.) Try Buffer FREE for 14 days.

Loomly: Loomly is a social media scheduler that helps you put your posting on autopilot. It also provides advanced analytics so you can measure how your posts are performing. You can try Loomly for 15 days FREE, no credit card, no obligation.

Email Marketing for Wedding Planners

Share the love (the content) with your list. These are your raving fans so make sure they have an insider’s view of the content. At the very least, be courteous enough to let them know when you have something new to say. When you write a new blog post, send out a notice to your email list or include the post in the next edition of your e-news.

I use and highly recommend Mailerlite. It’s a free (or low-cost option) + easy service that allows you to manage your email list AND build + send e-newsletters + email blasts that look like a pro did it.

Another free + low-cost option is MailChimp.

I’ve been using Sumo as part of my list building for quite some time now. Some big names that you probably recognize use it, too (AirBNB, theChive, Tony Robbins, Tim Ferriss).

Sumo is a suite of tools that help automate your business’s growth. What I love about this tool is it is something that is used by some of the biggest sites on the Internet but is also easy to use + affordable for people like me + you. (You can see Sumo in action with my corner pop-up that invites you to join my free 5-day blogging course).

Photos are Content Too

Adding photos to your textual content is like adding milk to your cereal. (Technically, photos are content too, so this might be an obvious one.)

Your posts are OK without visuals, but they are yummier with photos! Sooooooooooo many free + low-cost photo sites exist that you truly have no excuse for not adding a visually appealing photo to every page of your site + every post on your blog.

Here are a few of my faves:

  • SC Stockshop: Wedding Planners are always oooooo-ing and ahhhhhh-ing over my photos that I use for my blog posts, social media updates + Pinterest. SC Stockshop is one of the stock photo shops I use. If you want to pretty up your website, blog, or Instagram feed, check them out. Get 20 FREE styled stock images instantly.
  • Oh Tilly: Gorgeous stock photos are so hard to find! I refuse to pay for photos, but want them to look great as part of my blog posts or my teaser banners, or whatever! Oh Tilly is a great resource, with fab photos, and it’s free. Register on the site and she delivers FREE and FAB stock photos to you on a pretty regular basis. Sock away those photos and when you need one for something, start looking at the pics you have on hand. Download the ones you need, when you need them. She also has a paid plan. Grab 15 FREE photos today!

You can also use these photos (or your own wedding photos) to create graphics for social media such as Instagram + Pinterest with a tool like Canva (also free or low-cost options).

PicMonkey: I love this monkey! (Maybe I just like monkeys in general because I’m a MailChimp fan too.) I use PicMonkey to create my own “teaser” photos, banners, etc. You can edit a photo online, add text, and add other embellishments. Again, you don’t have to be a design genius to figure this stuff out, but it can help you look like a genius when it comes to promoting your business.

Canva: Canva has some free pro layouts for various types of promos. Some are Instagram posts, PDF docs, FB cover photos, Twitter profile backgrounds, and more. It offers some free layouts and embellishments and some are paid (I think they are like $1 for each one you use). Awesome way to create professional looking, well…almost anything.

What Else? What Else?

The truth is that I can go on for days about all of the great tools + resources you can use to create great content, but, my time is up…It’s time to put this info to good use, so go out there + do something with your content.

How Hitting Your Ideal Clients’ Sweet Spot Lands You Wedding Business

Susie Sunshine is your prospect. She is your ideal client.

(Paint the picture of who Susie Sunshine is in your head. Go ahead. Take a moment to do it. Trust me on this one.)

The Problem

Susie has a problem. (Depending on the type of wedding business you have, Susie is trying to plan her wedding, hire a wedding photographer or find wedding invitation ideas.)

The Big Step

Susie is looking for the solution to her problem. (This part might shock you). She goes to her computer, pulls up her favorite search engine + starts looking for information on solutions to her problem.

The Solution is Your Wedding Business Content

Susie sees a link to one of your blog posts or website pages in the search results. She clicks on it. She reads your content + instantly finds the answer she is looking for to get rid of her problem.

Susie thinks you’re a genius + she now wants to build a relationship with you (+ your business).

You’ve hit Susie’s sweet spot. You hit Susie’s sweet spot with your content—with the information you’re sharing with her to get rid of her pain.

Trust + Credibility

Susie might pick up the phone or click on the buy button to make a connection with your business on first contact. She might not.

What she might do is continue to follow your content–your information–so she can see if she trusts you +thinks you’re a credible source. At some point, however, once you’ve built that credibility + trust, Susie wants to do business with you.

 

It’s How Wedding Business Gets Done

You hit Susie’s sweet spot + now it’s landed you wedding business. It’s how wedding business gets done every single day of the week, 24 hours a day. You can put that in your pipe + smoke it.

(Don’t really do that. It’s not healthy to smoke.)

Learn how to write content that hits the sweet spot of your ideal bride + grooms + books you more wedding business with my step-by-step guide to writing + promoting content Wedding Biz Blogging eBook.

50 Wedding Planner Blog Ideas

You’re ready to blog, but you need some inspiration. Wedding topics are right up your alley, but when you sit down to start your post, wedding blog ideas aren’t coming to your mind.

It’s OK. It happens to all of us.

Here are 50 wedding planner blog ideas for wedding planners — just like you — to get you started. Use the wedding topics as is or use it as a jumping off point for your creating your own wedding topics. You can also use a blog ideas generator.

Here we go…

50 Wedding Planner Blog Ideas

1. Ways to Honor Lost Loved Ones

Some loved ones have moved on to a different world + cannot share the wedding day with the wedding couple. Write a post that reveals your creativity + shares 5-10 examples of ways the couple can honor their loved one(s).

2. Top Ways to Recycle Wedding Items

Tons of articles exist on how to host an eco-friendly wedding, but what about all of the items you have when the big day is over.

Suggest ways wedding couples can regain some of their money from gently used or leftover (+ unused) wedding items. It can benefit them + it can benefit new wedding couples that are following in their path.

3. Seasonal Trends

Winter, Spring, Summer + Fall…all you have to do is call…Most states have four seasons, which means four glorious seasons of weddings. Share some of this year’s + this season’s trends that they can infuse into their wedding.

4. Picking the Right Attire

Not all bodies are created equal. It doesn’t mean they can’t look fabulous on their big day. Help brides choose the right style of dress for their bodies.

Help grooms choose the right style of tux, suit or attire for their big day.

This can also apply to the wedding party. Look at that–3 blog posts from one bullet point!

5. Wedding Website 4-1-1

Wedding websites can be a great way for couples to share info with wedding guests — especially in real time + with up-to-date info.

Share some of the top resources with them for building free wedding websites + the information they should share on the site.

6. Theme Pickin’

Even if it is a color scheme, weddings tend to have a theme. Advise couples how they can pick a theme that fits their personality + all of the innovative ways they can weave their theme into their wedding.

7. Wedding Showcase

Feature one of your own weddings. Reveal details, share photos (preferably pro ones from the photog). Share with couples how you came up with each of the ideas, the significance it had to the wedding/couple + how you pulled it all off.

You can do a series of these blog posts, using different themes, color schemes, etc.

8. Signature Cocktail

Explain what a signature cocktail is + how they can use it at their wedding. You can even share some ideas + recipes, if you are so inclined.

9. The Cost of it All

Share with them the average cost of a wedding. Then, help them compile their own wedding budget with your favorite wedding budget calculator or tool. Don’t use a special tool? Share with them tips and tricks to compile their own budget.

10. Dance Song Lists

Create one big list of weddings songs, from the first dance to ones that get guests out on to the dance floor + boogie-woogie-ing. You can also share different list categories as different posts, so you wind up with a series of posts rather than just one blog post.

11. The Dog Days of Weddings

When the couple shares a pet or one has a special four-legged friend, they often want to include their dog (or pet) in their wedding. Share some unique + innovative ways they can include their fur-baby in the big day. You can even drop in a few names of local venues that welcome furry friends with open arms.

12. Planning Timeline

Sure, there are tons of planning timelines floating around the Internet, but it is not your planning timeline. Giving them a comprehensive view of what it takes to plan a wedding. Sharing this information can actually work in your favor. They can quickly see how complex it is + how much they need you.

13. Step-Parent Involvement

It can be a sticky situation when step parents are involved (as you well know). Share some tips + advice on maneuvering the situation, including ways they can include their step parents in the wedding (if they choose to do that).

14. Emergency Kit Assembly

This is a service you likely provide as part of your planning + coordinating duties, BUT, give them a list of the top items (or all of the items) they need to create a wedding day emergency kit. If you don’t want to share a comprehensive list, pick some of the off-the-wall items that they won’t think of on their own + explain why they should include these items in their kit.

15. Hair Styling

Talk about how brides are wearing their hair this year. Coordinate hair styles with dress styles or facial features. Discuss what brides are wearing in their hair — veil or not, flowers, decorative barrettes, etc.

You can do a similar posts for grooms. You can even include facial hair styles as part of the article. 

16. Take Them Behind-the-Scenes

Give them a glimpse of what it is like to plan a wedding + pull it off on the big day. Share the disasters you fix or are able to avert. Take them with you (by story or video) as you meet with vendor after vendor to put the entire event together. Show them why they need you rather than tell them that they need you.

17. Photos Around Town

Provide some of the most beautiful, best-kept secrets, or insert adjective here, places around your town or city where they can take wedding photos.

18. Vendor Spotlight

Choose one (or more) of your favorite vendors + showcase their business. Talk about what they do + your experience working with them. You can also choose an interview format, where you ask the vendor questions + then they answer them.

19. DIY

Anything DIY is usually a hot topic with wedding couples. You can share DIY projects for each facet of the wedding in a series of blog posts, or pick one category (such as DIY favors or DIY flowers) + write one blog post about it.

20. Bar

Not the liquor bar, but share instead how they can set up a dessert bar, candy buffet, sundae bar, popcorn bar, donut bar, or insert your favorite type of bar here.

21. Keep ‘Em Busy

Mom, grandma + auntie — you love them, but boy can they strike a nerve when you’re planning your wedding. Share with them some ideas on how they can keep the “helping meddlers” busy (+ off their backs), in a nice way, of course.

22. Etiquette

You can compile one blog post or several all about wedding etiquette. Hit on categories like invitations, who pays for what, writing thank you cards + whatever else you can think of category wise.

23. Celebrity Weddings

Pick apart a recent celeb wedding. Share with them how they can recreate the look + feel of the wedding without writing the big fat check, of course.

24. Twist in Tradition

Pick a non-traditional way couples are planning their wedding (men wearing mengagement rings or men taking their wives’ last names) + discuss it.

25. Sign of the Times

Tell couples how they can use social media for their wedding or use a webcam so guests can attend virtually that cannot physically attend the wedding. Give them an idea on how to use technology to their advantage.

26. Your Favorite ________ (Bouquet, Dress, Invitation) You’ve Ever Worked On

Blog about one of your fave client projects to inspire other wedding couples for this aspect of their wedding. Sure, they might copy the idea for their own wedding or it might just be a jumping off point for their own idea. 

27. 10 Tips on Prepping for the Wedding Day

Give your top 10 tips on what brides + grooms should do to prep for the day of their wedding. 

28. Your Favorite Wedding Blogs

Create a list of 5, 7 or even 10 of your favorite wedding blogs. You might want to feature some different blogs that cover different aspects of the wedding (photography, attire, planning, etc.) but you certainly don’t have to.

29. How-to Post

Write an in-depth, step-by-step post on how to do something. If you’re a wedding photographer, maybe it’s How to Make a List of Your Top 25 Wedding Pictures. If you’re a hairstylist, maybe it’s How to do an Up-Do.

30. List of Fave Books

Create a list of your top 10 books. Generally speaking, these should somehow relate to planning a wedding or be about wedding professionals, but could be life-related, such as topics on stress management or married life. 

31. Do a Post Mortem Post

Interview wedding couples after the wedding to find out what they would have done differently or what mistakes they made when planning their wedding.

32. Bride + Groom Panel

Have your readers or current clients submit questions. Have your real-life wedding couples that have already wed answer the questions + then turn it all into a blog post.

33. Interview A Member of Your Staff

Interview a member of your staff + post it on your blog. Maybe it’s an assistant planner or maybe it’s the receptionist. Oh the stories they can probably tell!

34. Create an Ultimate Guide Post

This is what they refer to as a long blog post. Pick a wedding topic + write a post that basically covers everything a wedding couple needs to know about it. The Ultimate Guide to choosing your wedding flowers or the Ultimate Guide to assembling your wedding guest list. 

35. Create a Huge List Post

Make a list of 50 things, such as 50 Wedding Cake Ideas, 50 First Dance Songs or 50 Wedding Day Make-Up Looks.

36. Myths + Truths Post

Create a list of the top wedding myths + tell the true story about each of the myths. This is a great way to educate wedding couples so use your words wisely 🙂

37. Mistakes to Avoid

Create a post that covers some of the top mistakes that wedding couples make + how wedding couples can avoid making them. 

38. Do a Round Up

You can go a couple different ways with a round-up post. You can do a round-up of your top rated blog posts or you can round-up other wedding pros’ posts. 

39. FAQs

Create a list of frequently asked questions + then provide the answers to the questions. 

40. Mistakes You’ve Seen + Helped to Fix

Talk about mistakes you’ve see vendors make or disasters that you’ve diverted at weddings. Describe how having a professional wedding planner like yourself uses their superhero powers to keep the mistakes from happening in the first place or fixes them once they do so that the wedding couples never know anything went wrong. 

41. Simple + Easy Ways to…

Provide a list of simple + easy ways to tackle one aspect of the planning process, such as choosing flowers, setting a budget, etc. This type of blog post could become an entire series of blog posts where you tackle one planning subject at a time.

42. Little Known Ways to…

Put a number in front of it + list out the little known ways they can do something for the wedding. Think, save money on their ceremony, find the perfect bridesmaids dresses for every body type, etc. This too could really become a series of blog posts, too.

43. My Favorite

Be careful how much information you give out here. For example, I wouldn’t create a list of your favorite vendors (Your preferred vendor list is GOLD.) but list out some of your favorite resources. You could list your top 7 favorite wedding planning books or apps or online tools, for example. 

44. Trends to Ignore

While some wedding traditions are tried + true, others are trends that are in one minute + out the next. Share some of the current trends with wedding couples that they should not fall prey to.

45. Trends to Adopt

On the flip side, you can also share a list of trends that they might want to consider for their wedding. You’re the pro so you know that if it is likely to go out of style this year.

46. Share Do’s + Dont’s

Make a list of wedding planning do’s — things that brides + grooms should do when planning a wedding — + dont’s — things that brides + grooms should avoid doing when planning their wedding. 

47. If Your Office Could Talk

Give an insider perspective of the wedding industry. Tell brides + grooms what the industry is really like. Reveal some insider secrets.

48. Seasonal Touches

Share special touches wedding couples can add to their wedding based on the season they’re marrying. Most places have four seasons but even places that only have one or two seasons works.

49. Instagram for Inspiration

Make a list of your favorite Instagram accounts that brides + grooms can use for wedding inspiration.

50. Places in Your City

Name places in your city that out-of-town guests or the wedding party can visit while in town for the wedding. Even the locals can enjoy being a tourist in their own town. 

BAM! There you have it — at least 50 blog post ideas to get you started. You can also use a blog ideas generator tool like the one Hubspot offers.

Now, go write.

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