5 Local Marketing Strategies to Take Your Wedding Business to the Top

Emmy Anne

3 Ways to Stand Out in a Flooded Wedding Planner Market

Guest post by Lindsey Nickel

It used to be that just having a mobile friendly website and a few wedding vendor besties was enough to stand out and get booked as a wedding planner. I remember in the small town where I started my wedding planning business ten years ago, there were only three other wedding planners (and they had been planning weddings for a long time) and now there are probably about ten local wedding planners, plus all the destination wedding planners coming to the small town.

Let’s face it, all the wedding markets are flooded now that we have the internet. That means you must stand out locally and on the internet.  

Millennials are getting married and spending a lot of their time online. They account for 80% of today’s marrying couples. They are spending two hours per week and doing 80% of their planning online (source Wedding Wire). That means you need to cut through not just wedding planning noise, but anything else they are looking at on their phones and computers. You have to stand out to get them to pay attention to your website and make an inquiry.

1. Discover your ideal client

The first (and sometimes hardest) task you need to do is clearly and specifically identify your ideal client.

Your ideal client isn’t everyone engaged and getting married in the next 12 months. Your ideal client isn’t everyone that will pay your prices (maybe that was the case with your first few clients, but you can be more choosy at this point).

At first, it might seem like casting your net wide and leaving your options open will get you more inquiries. But the opposite is actually true, especially in a flooded market where there are so many wedding planner options. Less people will feel drawn toward you when your message and niche is too broad and too general.

It’s much easier to make marketing and copy writing decisions when you have a very specific ideal client in mind.

For example, on your website should you have a photo of the ranch wedding with cowboy boots or a city hall elopement? If you know that your niche is ranch weddings in the Rocky Mountains and your ideal client lives in Bozeman, Montana it’s an obvious choice to pick the ranch wedding photo.

Then, you can also be sure to include website copy that talks about ranch weddings. It will be much easier to write about a specific ranch wedding than just beautiful weddings in general.

When your marketing appeals to a specific niche and your ideal client, that person is drawn to your style and past weddings. They follow you on Instagram, fall in love with your other ranch weddings and inquire with you about their ranch wedding.

2. Avoid these two common mistakes

The first mistake wedding planners (and other vendors) make is to spend too much time behind the computer. It’s so easy to sit back in your comfy chair with your favorite mug and scroll mindlessly on Facebook, a few likes here and a few comments there.

Then you switch over to Instagram and look at people that appear to be crushing it in their wedding planning businesses. You hit like a few more times and leave a few heart emojis, meanwhile you are frustrated because your calendar looks pretty empty.

Hanging out at home mingling in Facebook groups is not going to help you stand out. You need to get out from behind the computer and go meet other wedding vendors in person.

Another common mistake is a blah website. Your website is incredibly valuable in helping your wedding planning business stand out. It needs to represent your brand and your personality. Your website helps engaged couples to imagine what it would be like if you planned their wedding.

Every word needs to talk to your ideal client. A website that is out of date, hard to follow or a bit dull says that the wedding planner is out of date, hard to follow and a bit dull. Don’t be that dull website. Don’t be that dull wedding planner.

3. Find the right words

It can be challenging to think of the right words to include in your website, marketing and social media. Industry jargon such as BEO, timeline and 66” round are confusing to engaged couples. You need to use the same words that your ideal client uses, in your website copy and marketing.

How do you find the right words?

Take a look back at your reviews.

Your past clients hold the answers to what makes you unique, talented and a joy to work with. Use their words in your marketing.

For example, if someone says, “She was so calm even when my mother was nervous about the weather.” Then you should use that strength of being calm as what sets you apart from the competition and include it in your marketing.

BONUS TIP: Show up and be consistent.

Two things need to happen that can make you stand out and be memorable. First, you need to show up and second, you need to be consistent.

Show up at networking events, show up on social media, show up at coffee dates, show up at educational workshops. Show up everywhere. It’s like the old saying goes “out of sight, out of mind.”

The second thing is that you need to be consistent, which is why it is sooooo important to discover your ideal client. You need to be consistent in the style of photos on your website, in your website copy, your Instagram feed photos, the language in your emails, literally everywhere you are needs to feel like it goes with the other pieces of your marketing.

Sign up now for Lindsey’s free mini course: How to Stand Out in a Flooded Wedding Planner Market. It’s filled with specific steps you can take right now to stand out and book more clients.

Milou and Olin Photography

Lindsey is the go-to marketing and business strategist for wedding planners who want to be fully booked with wonderful clients. She provides doable, focused, action steps based on her many years as a wedding planner. Based in Napa, Calif. she is a Bay Area native with a passion for outdoor adventures and travel. Lindsey’s work is featured on CNN.com, Style Me Pretty, Brides, The Knot Yours Truly book and more. Check out her wedding planner coaching business and get marketing tips for wedding planners on her website lovelydaystrategy.com.

stand out in a flooded wedding planner market

Best Social Media Schedulers for Wedding Professionals

Social media management can really be a challenge. I’ve used several different social media schedulers over the years to automate + manage my social media marketing. Here’s my experience with each social media schedulers so you can determine which is the best social media scheduler for your wedding business. 

 

edgar_logo

Edgar

When I used Edgar back in 2016, it was the only social media scheduler of its kind. Not only can you schedule your social media updates, but it puts your social media updates on autopilot. You see, Edgar stores your content in categories. You can create a schedule of your categories. Edgar chooses content from your content library to share from the appropriate category (So you upload content one time and Edgar uses it over + over again). In other words, it recycles your content so that it doesn’t just post once + then it never sees the light of day again. You can also schedule updates for one-time use so you do not have to recycle content if you do not want to.

Because it is a social media management tool like no other, there is a learning curve. It takes some time to get used to using Edgar to its fullest potential (but what potential it is!). Signing up for the newsletter helps shorten the curve, however, because it includes tips, tricks + shortcuts for using Edgar.

best social media schedulers

The other part is that Edgar comes with a pretty hefty price tag at $49/month. has a cost associated with it. The good news is that Edgar does a lot more than other social media schedulers, so you’re getting a much bigger bang for your buck, no matter how you look at it.

Recurpost

I am in L-O-V-E with Recurpost. It is a social media management tool that works exactly like Edgar works but the price tag is a LOT less expensive. Not only can you schedule your social media updates, but it puts your social media updates on autopilot.

Recurpost stores your content in categories. You can create a schedule of your categories. Recurpost chooses content from your content library to share from the appropriate category (So you upload content one time and Recurpost uses it over + over again). You can also schedule updates for one-time use. 

While Edgar only offers one pricing plan, Recurpost offers four + one of the plans is FREE.

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best social media schedulers

 

Tailwind

Tailwind is a scheduler for your Pinterest pins. In fact, it is the ONLY scheduler for Pinterest. Pinterest + Tailwind are good buddies. I use Tailwind + I LOVE it. If you use my link, you get your first month of Tailwind for FREE. As a wedding pro, if you’re not using Pinterest, start using it now. Brides + grooms are all over Pinterest + Pinterest is the second largest search engine (second only to Google).

Buffer

best social media scheduler Buffer is a social media scheduling tool. You can add your social media accounts, create an update one time, and send it out into the social media universe. The main difference between Buffer and Hootsuite is that Buffer does not allow you to monitor other people’s updates from your social media accounts (Hootsuite does). (HINT: If you’re solely looking for a tool to push updates out, then I like Buffer better. If you’re looking for something to schedule updates and monitor your social media accounts simultaneously, then Hootsuite is the better option.) Try Buffer FREE for 14 days.

best social media schedulers

 

Loomly

Best social media schedulersLoomly is a social media scheduler that helps you put your posting on autopilot. It also provides advanced analytics so you can measure how your posts are performing.

Analytics are important. You want to see which of your social media posts are performing well + which ones aren’t. You want repeat your successes and adjust your not-so-successful posts. Another important feature is the number of social media accounts. Loomly is more accommodating on the

You can try Loomly for 15 days FREE, no credit card, no obligation.

best social media scheduler

 

 

Determining which social media scheduler is the best option for your business requires you to take a long hard look at the features and the pricing for the scheduler. Consider things like how many social media accounts you need for the scheduler to include, whether it offers one-time posts or recycles content for you, and which social media accounts it updates.  

best social media schedulers

Siteground Web Hosting Review

For the past 15 years, Siteground has been hosting websites for business owners like you + like me. They host over 2 million domains. How long they’ve been in business + how many domains they host says a lot but Siteground also has a high customer satisfaction rating of 99.7% (There’s always that .3% of an unhappy customer, right?).

These figures alone shout that Siteground is one of the big players in web hosting but how good is their hosting service?

I personally use Siteground for hosting all four of my websites. So I can speak to my own experience using Siteground for the last four years. Similar to many web hosting services, Siteground offers different plans + services.

I’m going to give you an in-depth look into everything Siteground has to offer so you can decide if it is the best web hosting for wedding planners.

Best Web Hosting Plans

Siteground offers three different plans for web hosting. You have the option to pay month-to-month or save pretty drastically by paying for the multiple years upfront. As you can see, Siteground offers plans that meet you where your business is.

I have the Grow Big account because I have four websites. If you only have one website then the Startup plan might be all you need. The special price is the price you pay for longer term contracts. The price below that is the monthly regular pricing.

Essential Features

When you are trying to decide which is the best web hosting service for your wedding business, there are definitely essential features that you want to look for + then there are some nice-to-have features.

These are the essentials that Siteground offers for web hosting.

Fast website performance

I took an SEO course earlier this year + the host of the course had us test our website speed. You want to have a super-fast website speed because if your prospective clients + clients have to wait + wait + then wait some more for your website to load then you are likely to lose their attention. Siteground offers “ultra-fast” website speed.

All of my websites that I host on Siteground load in less than 2 seconds.

Security

You’ve probably heard the horror stories of other planners having their websites hacked, losing everything + having to start from scratch. Siteground removes the fear from my mind + heart because they take security measures at the server level + the application level. Siteground also offers SSL (for free) to protect your + your clients’ data + creates a daily backup of your site.

Phew…That’s a lot of safety + security.

WordPress

All of the Siteground plans include WordPress installation. The plans also update your WordPress automatically + provide you support in case you have any problems with WordPress. You can also use other Content Management Systems such as Joomla, Magento + more.

Uptime

Uptime is how much of the time your website works — or is up + running. Having a website is useless if when your clients + prospective clients go to the site it’s not working. In the last year + a half, the uptime rate for Siteground is 99.99%. So 99.99% of the time, the sites hosted on Siteground have been up, running + accessible to the brides + grooms trying to access them almost 100% of the time.

In fact, Siteground offers a guarantee for at least 99.99% uptime. If uptime ever dips below this level then they offer customers free months of hosting.

Customer Service

Ideally, the best web host is the one that you never have to contact because you’re having a problem. Ideally, you want to never have any problems so you never have to contact them.

Realistically, the best web host is the one that has superior customer service + is there when you need them. I have had to contact Siteground MAYBE 3-4 times since I started using them as a host four years ago. The employees are nice, knowledgeable + helpful.

Someone at Siteground is available 24/7 in a variety of ways. They have chat, phone + email assistance so depending on your contact preference + need level, you can reach someone any time of the day or night.

Money-Back Guarantee

While other web host services offer 15-day money back guarantees, Siteground stands out as the best web host with a 30-day money back guarantee. If you’re not satisfied with the host in those 30 days, you get your money back.

I have used other web site hosts in the past (GoDaddy for many, many years + then Bluehost). Both relationships ended with messy breakups.

After experiencing customer service issues + functionality issues with both hosts, I switched to Siteground + never looked back. If you’re looking to switch hosts or are starting up your website, you want the best web hosting service so I suggest you at least check out what Siteground offers.

Best Web Hosting for Wedding Planners

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