Clean + Safe Makeup For Weddings

Whether you are a professional makeup artist (MUA) or a bride looking for makeup for weddings you not only want makeup that is going to look great + last throughout the wedding but you also want makeup for weddings to be safe + clean.

This guide tells you what to look for when choosing makeup for the wedding + gives you specific makeup products that are safe, clean + perfect options for makeup for wedding day.

What Is Clean Makeup For Weddings?

Clean makeup for weddings is makeup that does not contain any harmful ingredients. Harmful ingredients in makeup have been linked to cancer, developmental disabilities, infertility + more.

Clean makeup for a wedding doesn’t contain any of these harmful ingredients but still makes a bride + her wedding party look great on the wedding day.

Ingredients Clean Makeup Doesn’t Have

Don’t be fooled by organic or natural makeup claims, either.

Just because a brand says it is all-natural or organic does not mean that it doesn’t contain harmful ingredients. Keep in mind that asbestos is a natural product but certainly is not a safe one.

Guess what?

The U.S. only bans 30 harmful ingredients from makeup, personal care + skincare products, while Europe + Canada ban over 1,000 harmful ingredients.

While there’s no way to list every ingredient you should avoid in your makeup, here’s a list of 13 ingredients you don’t want any of your wedding makeup to have:

  1. Parabens
  2. Artificial Fragrance/Parfum
  3. Sodium Lauryl Sulfate and Sodium Laureth Sulfate
  4. Toluene
  5. Phthalates
  6. Polyethylene Glycol (PEG)
  7. Formaldehyde or formaldehyde-releasing preservatives
  8. Oxybenzone (and other chemical sunscreens)
  9. BHA and BHT
  10. Coal tar dyes: p-phenylenediamine and colors listed as “CI” followed by a five-digit number
  11. DEA-related ingredients
  12. Dibutyl phthalate
  13. PEG compounds

You can use a scan app for makeup, beauty + personal care products to see what ingredients are in the products you are using + then make the switch to safer + cleaner products one item at a time.

Clean Makeup For The Wedding

So when it comes to finding clean makeup for the wedding, turn to safe makeup products that can give your wedding clients, the bride or the wedding party the look they are going for without any harmful ingredients.

Skin Twin Foundation

Skin Twin foundation offers breathable, buildable coverage with hyaluronic acid to visibly plump the skin. It’s your match made in wedding makeup. 

With 18 buildable shades, this weightless, long-wearing, natural-looking foundation feels like a second skin. The skin-loving formula delivers all-day hydration while a potent dose of hyaluronic acid lends a visibly plumped, even appearance from first use — + smoother, healthier-looking skin with each application.

Benefits

Second-skin wear: Blends seamlessly into skin for a weightless, breathable, natural finish. 

Lasting coverage: Provides buildable light-to-medium coverage that lasts all day via color-true hydrophobic pigments. 

Skin-care benefits: A potent dose of hyaluronic acid visibly plumps + smooths skin immediately + helps to minimize the appearance of fine lines over time. 

Fragrance-Free

Touch Up Concealer Pen

Click, cover + correct with this touch-up concealer pen.

Dark circles, redness + other imperfections are no match for this buildable, medium-coverage concealer.

In addition to providing flawless coverage, it’s formulated with knotgrass extract to help reduce the appearance of fine lines + photoaging—so skin looks firmer, brighter + instantly more even.

The click-pen design + brush applicator makes it easy to apply just the right amount exactly where you need it.

Why Is It Safer?

The Touchup Skin Concealer helps keep sensitive under-eye skin firm yet supple with knotweed extract + skin softeners made from renewable resources rather than retinyl palmitate (vitamin A), which may be linked
to cancer.

Radiant All Over Bronzer

Give skin natural-looking warmth + a sun-kissed glow with Radiant All Over Bronzer.

Each shade is buildable + blendable with a hint of shimmer. Perfect for face +body, it can be worn alone or on top of makeup. This formula is triple-milled so it lays down evenly + blends seamlessly.

Why Is It Safer?

Beautycounter is very selective when it comes to pigments. Of the 63 cosmetic colorants allowed in the US, Beautycounter currently uses only 18 in their cosmetics, 10 of which are “naturally-derived” + 8 of which are “synthetic” colorants.

Beautycounter tests every batch of our color cosmetics for heavy metals to ensure it meets their industry-leading safety standards.

Satin Powder Blush

Create perfectly flushed cheeks with shades that flatter all skin tones, in a matte finish, or with a subtle sheen. Satin Powder Blush is specially designed to deliver buildable color payoff without questionable ingredients.

This formula is triple-milled to a precise, silky-smooth texture so it lays down evenly + blends seamlessly.

Precision Liquid Eyeliner

Artistic perfection + safer ingredients come together in the Precision Liquid Eyeliner. Optimized for easy, precise application + featuring a rich matte-black formula, this eyeliner is perfect for creating everything from thin, sharp lines to thick, dramatic wings.

Plus, its long-wearing formula lasts up to 12 hours.

Why Is It Safer?

Precision Liquid Eyeliner is formulated with pigments that are coated with amino acids – so they are safe for the delicate eye area + safe for the environment.

It is formulated without commonly used chemicals that could potentially trigger skin allergies + disrupt hormones, such as PEGs. Every batch is tested for heavy metals to ensure it meets the Beautycounter industry-leading safety standards.

Lengthening Mascara

Add alluring length + definition without the harmful ingredients. Smudge-proof, easy to remove + with zero flaking, this mascara stays put all day, yet can be removed in the blink of an eye.

Nourishing botanical ingredients, such as organic bataua oil + carnauba wax, help condition lashes. The unique precision brush perfectly separates, defines + coats each lash. 

Why Is It Safer?

Mascaras often contain emollients + emulsifiers known as polyethylene glycols (PEGs) that may be contaminated with known carcinogens. The Lengthening Mascara uses a safer combination of plant-derived conditioners to provide a rich texture.

Velvet Eyeshadow Palette – Romantic

Feminine pinks + purples join candlelit neutrals for the most captivating looks. Flattering to all skin tones, it features nine long-wearing shades in matte + satin finishes, including a sparkling topper shade to take a look from day to night.

Beautycounter’s eyeshadow formula is specially designed for rich color payoff + long-wearing performance, without the questionable ingredients.

It’s triple-milled to a precise, silky-smooth consistency + formulated with Butterpowder – an ingredient that boosts pigment + long-wear – so it lays down evenly + blends seamlessly

Why Is It Safer?

Beautycounter is highly selective when it comes to pigments. Of the 63 cosmetic colorants allowed in the US, Beautycounter currently uses only 18 in their cosmetics, 10 of which are “naturally-derived” + 8 of which are “synthetic” colorants.

Beautycounter tests every batch of color cosmetics for heavy metals to ensure it meets our industry-leading safety standards.

Color Intense Lipstick

Make a statement with this vibrant + long-lasting color intense lipstick.

An industry-leading standard of safety. It is a long-wearing, one-swipe lipstick by Beautycounter. Eight all-new shades ranging from naturally nude to intense red deliver the rich color payoff + luxe satin finish you want, with the safety you deserve.

The creamy formula moisturizes so lips feel soft + smooth, never dry + uncomfortable. Natural peppermint oil delivers a subtly refreshing flavor.

Mattifying Powder

This imperceptible finishing powder sets makeup, absorbs shine + reduces the appearance of pores + fine lines. It leaves skin smooth with a natural, even finish + no white residue.

Why Is It Safer?

Each batch is third-party tested for heavy metals + often has zero or “no detect” levels. Beautycounter sets its allowable limits below even the most health-protective standards in the world.

Put your best face forward for your wedding. 

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3 Ways to Stand Out in a Flooded Wedding Planner Market

Guest post by Lindsey Nickel

It used to be that just having a mobile friendly website and a few wedding vendor besties was enough to stand out and get booked as a wedding planner. I remember in the small town where I started my wedding planning business ten years ago, there were only three other wedding planners (and they had been planning weddings for a long time) and now there are probably about ten local wedding planners, plus all the destination wedding planners coming to the small town.

Let’s face it, all the wedding markets are flooded now that we have the internet. That means you must stand out locally and on the internet.  

Millennials are getting married and spending a lot of their time online. They account for 80% of today’s marrying couples. They are spending two hours per week and doing 80% of their planning online (source Wedding Wire). That means you need to cut through not just wedding planning noise, but anything else they are looking at on their phones and computers. You have to stand out to get them to pay attention to your website and make an inquiry.

1. Discover your ideal client

The first (and sometimes hardest) task you need to do is clearly and specifically identify your ideal client.

Your ideal client isn’t everyone engaged and getting married in the next 12 months. Your ideal client isn’t everyone that will pay your prices (maybe that was the case with your first few clients, but you can be more choosy at this point).

At first, it might seem like casting your net wide and leaving your options open will get you more inquiries. But the opposite is actually true, especially in a flooded market where there are so many wedding planner options. Less people will feel drawn toward you when your message and niche is too broad and too general.

It’s much easier to make marketing and copy writing decisions when you have a very specific ideal client in mind.

For example, on your website should you have a photo of the ranch wedding with cowboy boots or a city hall elopement? If you know that your niche is ranch weddings in the Rocky Mountains and your ideal client lives in Bozeman, Montana it’s an obvious choice to pick the ranch wedding photo.

Then, you can also be sure to include website copy that talks about ranch weddings. It will be much easier to write about a specific ranch wedding than just beautiful weddings in general.

When your marketing appeals to a specific niche and your ideal client, that person is drawn to your style and past weddings. They follow you on Instagram, fall in love with your other ranch weddings and inquire with you about their ranch wedding.

2. Avoid these two common mistakes

The first mistake wedding planners (and other vendors) make is to spend too much time behind the computer. It’s so easy to sit back in your comfy chair with your favorite mug and scroll mindlessly on Facebook, a few likes here and a few comments there.

Then you switch over to Instagram and look at people that appear to be crushing it in their wedding planning businesses. You hit like a few more times and leave a few heart emojis, meanwhile you are frustrated because your calendar looks pretty empty.

Hanging out at home mingling in Facebook groups is not going to help you stand out. You need to get out from behind the computer and go meet other wedding vendors in person.

Another common mistake is a blah website. Your website is incredibly valuable in helping your wedding planning business stand out. It needs to represent your brand and your personality. Your website helps engaged couples to imagine what it would be like if you planned their wedding.

Every word needs to talk to your ideal client. A website that is out of date, hard to follow or a bit dull says that the wedding planner is out of date, hard to follow and a bit dull. Don’t be that dull website. Don’t be that dull wedding planner.

3. Find the right words

It can be challenging to think of the right words to include in your website, marketing and social media. Industry jargon such as BEO, timeline and 66” round are confusing to engaged couples. You need to use the same words that your ideal client uses, in your website copy and marketing.

How do you find the right words?

Take a look back at your reviews.

Your past clients hold the answers to what makes you unique, talented and a joy to work with. Use their words in your marketing.

For example, if someone says, “She was so calm even when my mother was nervous about the weather.” Then you should use that strength of being calm as what sets you apart from the competition and include it in your marketing.

BONUS TIP: Show up and be consistent.

Two things need to happen that can make you stand out and be memorable. First, you need to show up and second, you need to be consistent.

Show up at networking events, show up on social media, show up at coffee dates, show up at educational workshops. Show up everywhere. It’s like the old saying goes “out of sight, out of mind.”

The second thing is that you need to be consistent, which is why it is sooooo important to discover your ideal client. You need to be consistent in the style of photos on your website, in your website copy, your Instagram feed photos, the language in your emails, literally everywhere you are needs to feel like it goes with the other pieces of your marketing.

Sign up now for Lindsey’s free mini course: How to Stand Out in a Flooded Wedding Planner Market. It’s filled with specific steps you can take right now to stand out and book more clients.

Milou and Olin Photography

Lindsey is the go-to marketing and business strategist for wedding planners who want to be fully booked with wonderful clients. She provides doable, focused, action steps based on her many years as a wedding planner. Based in Napa, Calif. she is a Bay Area native with a passion for outdoor adventures and travel. Lindsey’s work is featured on CNN.com, Style Me Pretty, Brides, The Knot Yours Truly book and more. Check out her wedding planner coaching business and get marketing tips for wedding planners on her website lovelydaystrategy.com.

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