100 Wedding Websites in 100 Days — Wedding Planner Website #2

A few months ago, I made a vow to review the website copy of 100 wedding planners websites in 100 days. I am honoring my commitment — with 98 more days to go (after today).

 

Here’s contestant #2.

Website #2

Page: Home

The good: “Let’s Make Your Dreams Come True” sounds as if the wedding planner is speaking directly to a bride or groom. She is making it sound like they are a team working together — her, the bride + groom — to make their wedding dreams come true.

The bad: The copy is ALL about the planner + really has nothing to do with the bride + groom. Almost every single sentence is “I this…” + “My that…”

It is appropriate to say “I” and “my,” but it is important to twist what you are saying to show why the client should be working with you.
The ugly: Her copy also fails to let couples know what it is that she does. She never once says that she is a wedding planner. She refers to her services, but she doesn’t come right out + say that she is a planner, so if a prospective couple lands on this page, they either have to hunt down what her “services” are on another page of her site.

 

While I blanked out the name of the business, I should add that even the business name does not solve this mystery for the shopping bride + groom, so…

Another huge failure is a call to action. She also fails to tell the couple what to do once they finish reading the copy.

 

100 Wedding Websites in 100 Days — Wedding Planner Website #3

A few months ago, I made a vow to review the website copy of 100 wedding planners websites in 100 days. I am honoring my commitment — with 97 more days to go (after today).

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Here is contestant #3.

Website #3

Page: Why Choose Us

The good: It is GREAT that they have a page that points out why wedding couples should hire them. The copy really walks the potential couples through why this particular planning company is different from all of the rest the couple can choose to work with in planning their wedding.

They also have a GREAT call to action at the end of the page. The “Let’s Get Started” call to action takes them to the company’s contact page, which is great.

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The bad: The copy is ALL about the planner/company + really has nothing to do with the bride + groom. Almost every single sentence is “We this…” + “Us that…”

It is appropriate to say “we” and “us,” but it is important to twist what you are saying to show why the client should be working with you.

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The ugly: The copy fails from the jump because the “headline” is the same name as the page, which is “Why Hire Us.” Calling the page/link “Why Hire Us” is great, but kick off the page with a bangin’ headline that really grabs the attention of the bride or groom that is visiting this page.

Which sounds better?

  1. Why Hire Us?
  2. Pick Us to Add the Wow Factor to Your Wedding Day

100 Wedding Websites in 100 Days — Wedding Planner Website #4

A few months ago, I made a vow to review the website copy of 100 wedding planners websites in 100 days. I am honoring my commitment — with 96 more days to go (after today).

Here is contestant #4.

Website #4

Page: About

The good: This About Page is almost on the road to perfection. The planner does a WONDERFUL job of taking the couple on a journey — a journey of what their wedding (+wedding planning process) is going to be like if the couple chooses to work with this planner.

The bad: The spacing, capitalization, and layout need a little work. For example, she has spaces before and after punctuation that doesn’t belong there and words capitalized that shouldn’t be.

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The ugly: Her call to action (The Contact Me Today above is clickable), clicks to a bad page. ARGHHHHHHH!!!!

100 Wedding Websites in 100 Days — Wedding Planner Website #5

A few months ago, I made a vow to review the website copy of 100 wedding planner websites in 100 days. I am honoring my commitment — with 95 more days to go (after today).

Here is contestant #5.

Website #5

Page: Home

The good: The copy/planner does a GREAT job of setting the scene and taking the couple on a journey. This copy is the stuff that wedding dreams are made of, except…

The bad: It is hard to determine that she is a wedding planner. I know that she is a wedding planner, but at times, I almost thought she was a photographer because she uses words like “capture,” BUT she never comes right out and says that she is a wedding planner.

It’s important that you paint a picture or set a scene, BUT that you ALSO make it clear what you do and how working with you benefits them.

The ugly: The font size is REALLY small and hard to read. I have a pretty big computer screen and I still have to squint to read it (even with my contacts in my eyes).

One other thing, the planner also doesn’t let the couple (or Google) know where she operates or what area she covers. If a bride from Oregon lands on this site, is the planner going to be able to help her?

Nobody knows.

100 Wedding Websites in 100 Days — Wedding Planner Website #1

A few months ago, I made a vow to review the website copy of 100 wedding planners websites in 100 days. I am about to make good on my commitment.

100 sites #1

Over the next 100 days, I’m going to review 100 website pages of wedding planners from around the country (+ maybe even from around the world).

I’m going to review one page per day + share:

  • The good
  • The bad
  • The ugly

when it comes to their web copy. From time to time, I might chime in on other aspects of the page (such as design or marketing technique), but mostly I’m going to stick to showing you good copy, bad copy + great copy, so you can use it as a MODEL (not to copy) for your own website copy.

So let’s get to it.

Here is the first contestant.

Website #1

Page: Services

The good: The copy is personable — in that it sounds as if the wedding planner is speaking directly to a bride or groom. She is using “I” + “you,” which brides + grooms eat up with a spoon.

The bad: The page is missing one major element — an engaging headline. Her headline now is Wedding Services. This is not a headline, but simply the name of the page.

A headline that really grabs the attention of a bride or groom + creates a need or desire for them to work with this planner can mean the difference in them checking out the rest of the page or just closing out of the page + moving on to the next wedding planner.

100 sites #1

The ugly: The ugliest part of this page copy is that it is MISSING a call to action at the end. She totally leaves the brides + grooms hanging after they read this page because she doesn’t tell them what to do next. Worse, she doesn’t even link her three packages/services to a page where they can read additional info on the service they think they want.

Because she doesn’t link to a new page for each service, she also fails to create a need or desire for each package with the copy that is here. She lists out features of the package, but never really tells brides + grooms how it benefits them to hire her for this particular package.

FeatureFrom finding a wonderful location for your reception to setting your wedding budget and securing the perfect team of vendors for your event, I am with you every step of the planning process to help orchestrate your perfect day. 

To this, I (+ brides + grooms) say, “So what!”

Benefit: While in no way is it a comprehensive list of everything I help you do, we start with setting your wedding budget, so you know exactly how much money to allocate to each aspect of planning your wedding (+ so we can stay on the right financial track as we proceed with planning your big day.)

We can then move on to securing the perfect team of vendors for your event — the best in town that fit your budget and your style — so we can turn the vision you have in your head into your dream wedding day.

Blah, blah, blah…

I think you get the idea.

 

 

100 Wedding Websites in 100 Days — Wedding Planner Website #11

A few months ago, I made a vow to review the website copy of 100 wedding planner websites in 100 days. I am honoring my commitment — with 89 more days to go (after today).

Here is contestant #11.

Website #11

Page: About

The good: This is another page of copy that I’m having a hard time saying something nice about — no matter how hard I try.

The bad: They’re missing a headline that really grabs the attention of the bride or groom reading the page — and a headline that screams out a big old benefit to the bride/groom.

The ugly: This page is soooooooo self-centered. It is all about the planning firm. It really has nothing to do with the bride/groom. They also talk about their firm (HINT: all those black scribble marks — and there a LOT of them — are the times they mention their firm name) a LOT.

It’d be better to refer to themselves as we/us/our than to continuously say their firm name over and over. It’s best to keep it about their clients rather than them. I know that sounds crazy since this is an About Page, BUT it should be twisted and tweaked to reveal how each credential the planner has is a benefit to the bride/groom.

(I literally almost fell asleep in the few minutes it took me to read this page.)

100 Wedding Websites in 100 Days — Wedding Planner Website #10

A few months ago, I made a vow to review the website copy of 100 wedding planner websites in 100 days. I am honoring my commitment — with 90 more days to go (after today).

Here is contestant #10.

Website #10

Page: Services

The good: It is great that this planner has the Services Page broken down into three packages/options. It is also great that she briefly describes who best benefits from the package and then they can click on the photos to take them to a page about the individual package. She speaks directly to the bride, which is the way to do it.

The bad: She uses the word coordinate in two of the three package options. Coordinate is more of industry term than a bride/groom term. I’d find another way to describe “coordinate” and I’d make these package descriptions a little longer — just enough to give them some highlights on the benefits of the package, so you can get them to click to the full description.

The ugly: Missing a call to action. There is not one call to action on the page. Some will assume they have to click on the photos to get more info, but some won’t (trust me on this one).

It can be as simple as saying, “If this sounds like you, find out more.” OR “Go under the veil for the details.” Doesn’t matter what your call to action is. Just have one.

100 Wedding Websites in 100 Days — Wedding Planner Website #9

A few months ago, I made a vow to review the website copy of 100 wedding planner websites in 100 days. I am honoring my commitment — with 91 more days to go (after today).

Here is contestant #9.

Website #9

Page: What I Do

web 10

The good: It is great that this coordinator has a page that explains exactly what it is that a coordinator does. Brides and grooms are CLUELESS (but you already know this).

It is also FABULOUS that she breaks it down by the timeframe. So, 1-2 months before the wedding, this is what I do. This is what I do on the day of the wedding. KUDOS!

The bad: Each bullet point is a feature. Turn the feature into a benefit. “Ensure that all flowers arrive on time for the Bride, Bridesmaids and Father of the Bride” means nothing to them. Twist and tweak it to make it a benefit: “Coordinate flower delivery for the bride, groom, and bridal party so you make your debut down the aisle on time.”

The ugly: Missing a call to action. There is not one call to action on the page. It is a long page of copy and she totally leaves them hanging at the end. Really? It’s like a first date when you’ve had a great time (or at least you think you’ve had a great time) and then he doesn’t ask you out for a second. WTH?

100 Wedding Websites in 100 Days — Wedding Planner Website #8

A few months ago, I made a vow to review the website copy of 100 wedding planner websites in 100 days. I am honoring my commitment — with 92 more days to go (after today).

Here is contestant #8.

Website #8

Page: Services

The good: The great part about this copy is that the planner gives the brides and grooms three different package options. This is spot on (This is slightly more marketing than copywriting, but three choices is the right direction — a low-end, middle of the road, and high-end option).

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It is also FABULOUS that she throws in call to action (Contact us) right after she intros the two roads clients can choose from — full planning or event design.

The bad: Brides and grooms do NOT understand the difference between a planner and an event designer. This copy does NOTHING to explain to them what the difference is and definitely doesn’t sell them on the benefits of choosing a planner or choosing a designer (or choosing both).

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The ugly: Each package is just a LONG list of features. LIST. THE. BENEFITS. “Organization and management of wedding ceremony rehearsal” means nothing to them. Twist and tweak it to make it a benefit: “We run the ceremony rehearsal, so everyone knows exactly what is going to happen and when it is going to happen, so you float down the aisle instead of fumble down the aisle.”

100 Wedding Websites in 100 Days — Wedding Planner Website #7

A few months ago, I made a vow to review the website copy of 100 wedding planner websites in 100 days. I am honoring my commitment — with 93 more days to go (after today).

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Here is contestant #7.

Website #7

Page: Services

The good: When I say this, I’m not trying to be mean (I swear, I’m not), but it is really hard to find something good to say about this copy. Seriously, I cannot find even one thing to say that’s positive (+ I swear I tried).

The bad: The copy doesn’t have any information. It feels superficial.

She gives an “overview” of the services, but never gets into the specifics and definitely never reveals how working with her/her business benefits the client.

The ugly: Bad grammar and no call to action. Oh boy…