If you’re just starting out in the wedding industry, one of your first stops is to get your website + your blog up + running.
While it’s an exciting time, it can also be overwhelming.
Fret not, you can do it my wedding-planning friend. All you have to do is start at the beginning + I’m here to walk you through step-by-step exactly how to do it.
Pick a Domain Name
Your first stop is to buy a domain name for your website (the website where you’ll also be building your blog). Usually, wedding pros try to buy the domain name that is their business name.
You can certainly go this route.
If you need to buy your domain name, I suggest NameCheap. I buy all of my domain names from NameCheap. As their name suggests, the domain names tend to be less expensive than other places + I tend to keep my hosting (more about this later) + domain names at separate companies.
Pick a Host
The next step in setting up your website + blog is to pick a hosting company. NameCheap has an option for hosting, so you are certainly welcome to check out what they have to offer.
I use + highly recommend SiteGround. I find them to be affordable (plans start at $3.95 per month) + to offer all the services I need to run my businesses online. You can host a WordPress site without a problem + they offer superior customer service when (+ if) you need it. I highly recommend checking them out if you are starting an online presence or looking to move from your existing host.
In case you didn’t catch it already, I use + recommend you use WordPress to build your website + blog.
Pick a Theme
Next, you want to pick a theme for your WordPress site + blog.
Generally speaking, you want to choose a theme that represents your wedding business. You can hire a designer to create a custom design for you but this is the more expensive route.
You can also buy a theme, use it as it, or customize it as necessary.
If you’re interested in buying a theme, these are the companies I highly recommend you check out:
A Prettier Web: If you’re building a WordPress website for your wedding business or you’re looking to change the theme, but can’t afford to hire a designer to customize it quite yet, check out the WordPress themes from A Prettier Web.
Restored 316: Restored 316 offers a variety of feminine WordPress themes, which is perfect for wedding planners that are trying to attract brides + grooms as clients. All of the themes are pretty affordable. If you’re looking for a custom design. Restored 316 offers custom site-building too.
BluChic: This is one of my fave places to buy feminine website templates. BluChic offers WordPress templates that are perfect for any business + this includes a wedding business. I also find their templates to be super affordable, easy to install + simple to personalize + customize to fit your wedding business. BluChic also offers other types of templates so check them out to help you create your online brand + presence.
StudioPress: StudioPress by Copyblogger Media sells website/blog themes such as Genesis, which allows for full customization. When you choose Startup, Growth or Scale plans for hosting + use coupon code WPE3FREE, you get 3 months of hosting FREE, Genesis Framework FREE + StudioPress Themes FREE. (That’s a lot of FREE).
WPBeaverBuilder: If you have a WordPress site or are starting to build a WordPress site then WPBeaverBuilder is a great tool for taking complete control of your website pages + design. It has WordPress page templates but you can also EASILY modify the page design so your site looks + works EXACTLY how you want it to!
How to Set Up Your Wedding Biz Blog
Now, you’re ready to set up your blog.
So, here you are.
You have a domain.
You have a WordPress site.
You’re ready to set up your blog + start blogging.
Step #1 Login to WordPress
Step #2 Set up Your Blog Page
Once you log in to your account, your Dashboard opens.
From your dashboard, click on the Settings Link on the left + then Reading option in the dropdown menu.
Since you are setting up your blog on an existing website, you want to keep your home page static + be sure that your posts publish to your blog page.
Click on the radio dial button for Front page + select your Home Page from the dropdown menu.
Choose Blog from the dropdown menu next to Posts page.
Congrats! Your blog is now set up on your website.
Now, you’re ready to start blogging.
How to Blog Your Way to Booked Weddings
Now that we have your wedding biz blog up + running, it is time to write blog posts, promote blog posts + turn all of these posts into booked wedding business. Am I right?
Wedding Biz Blogging is my ultimate resource for wedding pros to blog your way to more booked wedding business.
It covers all the HOW to blog in a very step-by-step process so that you can build your blog, write + promote your content.
If you answer “Yes!” to any of these, this ebook is for you!
- You sit down to write your blog post + you end up staring (for hours) at a blank screen.
- You scour your site analytics, so you can see that brides + grooms are visiting your blog, but they are NOT hiring you.
- Your calendar for the rest of this year + next year is BLANK — no BOOKED weddings in sight.
- Your content is FAB (or not so FAB), but (+) it’s definitely not reaching the DREAM brides + grooms you want to work with in your biz.
HERE IS WHAT’S COVERED
BUILD YOUR DREAM WEDDING COUPLE
Start off on the right stylish stiletto by getting to know the wedding couples you want to attract so you can write content that attracts them (like a MAGNET).
FIND TOPICS BRIDES + GROOMS CARE ABOUT
Stop struggling with what to write about. Use my step-by-step tips to uncover topic after topic that brides + grooms want to read–keep them coming back for more until they hire you.
PLAN + SCHEDULE POSTS
Learn the step-by-step process to planning out your blog posts + scheduling your posts, so you stop scrambling to post on your blog + you continue to attract new wedding clients with your content.
CREATE FABULOUS CONTENT
Discover how to create fabulous blog posts. I walk you through how to write the content, create pinnable images + how to get brides + grooms to hire you after they read your posts.
SEO + GET YOUR CONTENT INTO THE WEDDING UNIVERSE
Finally tackle the “S” word (search engine optimization) so that each blog post helps you rank in the search engines, grabs the attention of your dream clients + gets them to your blog (+ one step closer to hiring you).
Uncover exactly how + where to promote each blog post so that your content gets in front of the right brides + grooms–attracting them to your business + to you.
It’s a super-comprehensive ebook that covers everything a wedding pro needs to know about blogging.
Did I mention it’s ONLY 27 BUCKS?
(Don’t let the low price fool you. It’s all the info you need to successfully blog for your wedding biz.)
Want in on it PRONTO?
Have any Qs. I’ve got As. Email me or leave a comment below. I personally respond to all of the emails that land in my inbox or to comments on blog posts.
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.