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Wedding Biz Marketing Lesson #6
You have to connect with our DREAM clients
You know better than anyone that landing a client is all about the relationship you form with them — the connection you have. If they don’t feel connected to you, then, well…they aren’t going to hire you.
How you speak to them through your website copy, emails, and anything you get in front of them with speaks volumes to them.
Something you say strikes them — connecting them with you — and makes them want to work with you, hire you, plan their wedding with you.
How do you use your website to form relationships with your potential DREAM clients?
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.