Content Creation Resources Your Wedding Biz Can’t Live Without

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I’ve mentioned before that content isn’t just text. Content goes beyond blog posts, articles or the copy you have on your website. Content you can share online these days is all about:

  • Infographics
  • Teaser graphics/text
  • Videos

(To name but a few.)

Today, I’m going to share with you some free content creation resources to create all types of content for your wedding biz.

Email

Mailer Lite: It’s a free way to send out marketing emails that look like a pro designed it. It has all sorts of templates so if you can cut and paste copy into a template, you’re good to go. It has ALL of the features you need — including autoresponders! You have to start paying once you reach 1,001 subscribers, but plans start at $10 per month, so it’s a great program for small biz owners and entrepreneurs with lists of less than 5,000 names (although Mailer Lite does offer programs for lists that exceed 50,000 subscribers too)!

Social Media

Recurpost: I am in L-O-V-E with Recurpost. It is a social media management tool like no other. Not only can you schedule your social media updates, but it puts your social media updates on autopilot (autopilot on steroids). You see, Recurpost stores your content in categories. You can create a schedule of your categories. Recurpost chooses content from your content library to share from the appropriate category (So you upload content one time and Recurpost uses it over and over again). You can also schedule updates for one-time use. Recurpost is my crush.

Hootsuite: You can link all of your social media accounts to Hootsuite. Then, when you want to send out an update, you can type it one time and it updates all of the social media accounts you have connected to Hootsuite. Basically, it puts your social media marketing management on AUTOPILOT. That’s yummy.

Buffer: Buffer is a social media scheduling tool. You can add your social media accounts, create an update one time, and send it out into the social media universe. The main difference between Buffer and Hootsuite is that Buffer does not allow you to monitor other people’s updates from your social media accounts (Hootsuite does). (HINT: If you’re solely looking for a tool to push updates out, then I like Buffer better. If you’re looking for something to schedule updates and monitor your social media accounts simultaneously, then Hootsuite is the better option.)

Design

PicMonkey: I love this monkey! I use PicMonkey to create my own “teaser” photos, banners, etc. You can edit a photo online, add text, and add other embellishments. Again, you don’t have to be a design genius to figure this stuff out, but it can help you look like a genius when it comes to promoting your business.
Canva: Canva has some free pro layouts for various types of promos. Some are Instagram posts, creating PDF docs, FB cover photos, Twitter profile backgrounds, and more. It offers some free layouts and embellishments and some are paid (I think they are like $1 for each one you use). Awesome way to create professional looking, well…almost anything.
Confession: Some of these are affiliate programs so I receive some cashola if you buy. I’ll tell you this, though, I only tout programs/books/online courses/whatever it is that you’re looking at because I’ve used the stuff myself, liked it, and had good results from it.I’m simply sharing resources you can quickly and easily use to create different types of content for your business.