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When it comes to doing business on the Internet, you hear time and time again that building your list should be one of your main priorities. It basically means you end up with a collection of names + email addresses of brides + grooms who are guaranteed to be interested in what you have to offer.
The main challenge with building a list is encouraging brides + grooms to sign up. A few years ago it may have been easy to get wedding couples to hand over their email addresses in the promise of getting regular updates + useful info, but not so anymore. Nowadays you need to give them an extra reason to subscribe — especially when they’re already subscribed to so many other wedding sites.
Some incentives to join an email list could include:
* Free reports on wedding planning topics
* Exclusive member discount codes
* Being the first to find out about your latest launches
* An eCourse (delivered in parts every few days via email) that teaches something valuable about wedding planning
The Benefits Of Using Follow Up Emails
Although most wedding pros choose to give something away in the first email as an immediate gift (usually a short report), you also want to schedule a sequence of automatic email messages to build a relationship with the brides + grooms that have jumped on your list.
When this comes in the form of an eCourse, this could mean sending out a new “lesson” every other day. The first few lessons tend to be pure content — teaching new wedding planning skills, giving out free resource links + so on. Once enough of these lessons have been sent to build a connection, emails can go on to include affiliate links or product/service promotion emails.
Your eCourse could be something like “How to build a wedding website for your guests in an hour” or “How to pick your wedding flowers + save money while doing it.” It’s free information that offers something of genuine value.
At the same time, your eCourse is scheduled in advance + starts sending, in sequence, whether you get a new subscriber today or a year in the future. It means “hands-off” marketing for your business that allows you to focus on the money-making aspects of your wedding business.
Where Does Content Come In?
The content of these emails is the meat + potatoes of the emails. Some wedding pros choose to write all of this content on their own while others turn to a pro to write it for them. The choice, of course, is yours + depends on how much time you have + your ability to write.
Since it is an email sequence that only goes out to your list, it is perfectly acceptable to use a “template” rather than write all of the content from scratch. You can edit it to include your own links, personalize it a little, start building your list today + set the delivery of information on auto-pilot.
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.