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Copy Tip #101 Start at the Beginning
Start with your headline/email subject line/title before you write your copy.
Starting with the headline gives you a solid foundation. It makes you honest about what you write in the body of your copy. It gives you a focus.
You can always come back and make adjustments to the title, but it is your starting point when you write.
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.