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One of the biggest website copy essentials is to tell them…
Once you create a need or desire for your help, then it is time to really lay out the deets. You really have to spell out the benefits for them. Brides and grooms are selfish. All they want to know is “What’s in it for them (WIIFT)?”
Avoid listing a feature. Focus on how it benefits them.
Feature: Our Day of Wedding Coordination Package offers a wedding coordinator for seven hours on your special day.
Benefit: You’re busy getting ready for your big debut down the aisle. Leave the logistics to us! We’ll take care of everything from setup to cleanup, so you can enjoy your day without a care in the world.
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.