Copy Tip #113

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One of the biggest website copy essentials is to tell them…


Once you create a need or desire for your help, then it is time to really lay out the deets. You really have to spell out the benefits for them. Brides and grooms are selfish. All they want to know is “What’s in it for them (WIIFT)?”

Tell them.

Avoid listing a feature. Focus on how it benefits them.

Feature: Our Day of Wedding Coordination Package offers a wedding coordinator for seven hours on your special day.

Benefit: You’re busy getting ready for your big debut down the aisle. Leave the logistics to us! We’ll take care of everything from setup to cleanup, so you can enjoy your day without a care in the world.

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