Copy Tip #115

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The copy on EVERY page of your website has to…

Tell Them What to Do Next

Every single page of your website, without exception, should contain a call to action. The call to action is one of the most important items on each page of your site. This is the statement that tells visitors when they reach the end of the page what it is that they have to do next.

Of course, you want them to BOOK YOUR SERVICES!

Call to action statements can be worded in various ways, but typically, it tells the visitor to call, click, buy, email, visit, or to take another action to get the product or service that they now need or want.

Usually, a call to action is at the end of the page. It’s also acceptable to sprinkle some call to actions throughout the page (especially if the page is long).

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