How to Use Your Words to Book More Wedding Business

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When you write blog posts or wedding content, your end goal is to turn those words into booked weddings. The challenge then becomes how do you use words to book more wedding business?

While it is not the only answer, it is one of the most important ones. When you write your blog posts + wedding content, you not only have to talk like you normally do, but you also have to talk like the wedding clients you are trying to attract–your DREAMIEST of the DREAM wedding couples that you want to work with–talk.

This…this is exactly how you hit their sweet spot. You have to walk their walk + talk their talk to land their business + book their wedding.

Copy Tip #110

When you sit down to have a conversation with a prospect or even a booked client (yes, an actual conversation face-to-face, on the phone, or using Skype) PAY ATTENTION to what they are saying. Pay attention to what they are telling you (both directly + indirectly). These couples are giving you all kinds of tips, advice + signals with what they are telling you. All you have to do listen to what they are saying.

  • What words are they using?
  • What hot buttons or issues are they pointing out to you?
  • What are they DIRECTLY + INDIRECTLY telling you they want + need from you, your products, or your services?

The answers to these burning questions, my friend, are PRECISELY how you hit their sweet spot—right in the middle–which is also what ends up booking you their wedding business.

For example, when I work with wedding planners, I hear a lot of talk about “booking more weddings.” This is terminology I use in my content whenever I am writing blog posts or other types of content for wedding planners. This is their BIGGEST struggle, their BURNING desire, the FOUNDATION of their business.

In order to walk them down the aisle (or at least send them down the aisle), first you have to talk the talk of your wedding clients.

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