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The New Year is just around the corner + for many wedding pros, this is the time of the year when you’re planning (yes, weddings, too) content for your business. I know it’s the time of the year that I start to reflect on all of the things that I did that worked for my biz this year + all of the things that I did for my biz that just didn’t work.
For me, content continued to be a win for my biz in 2018. Blog posts were a big hit with wedding pros like you. My content courses continued to sell to wedding pros like you + my website copy reviews were through the roof — meaning wedding pros like you were building new websites, updating old content + adding new copy to help convert more of those visiting brides + grooms into booked wedding business.
I say all of that to point out that content + copy is still the #1 way to build online relationships with potential brides + grooms + then turn this online relationship into a real-live relationship.
Make Time to Plan Wedding Content
Probably one of the biggest complaints I hear from wedding pros is making time to plan the content/blog posts they’re going to share with their audience.
What if I shared a way that you can plan a year’s worth of wedding content in just an hour (maybe even less)?
It’s how I plan content for my business.
It’s how you can easily plan content for your business too.
Pull Out the Calendar
First, pull out your calendar. I use a paper + electronic calendar. You can also use blog planning sheets. Essentially, you can use any system that works best for you.
The main reason I pull out my paper calendar is that I like to see the dates for each month + so I can make note of any holidays that I might want to cover in my posts.
For wedding pros, holidays like Thanksgiving, Christmas, New Year’s + Valentine’s Day are HUGE because it’s engagement season — so you want to write content that covers these holidays, engagement planning + wedding planning that revolves around these festivities.
It also allows you to pick out a publishing schedule for your content. Pick the day or days of the week you wish to publish new content. I plan to publish one new blog post each Monday. I find this is the most popular day for wedding pros because they’re typically in their office after a weekend of events + they’re reading emails (+ apparently my blog posts).
You can figure out what a good publishing day or days are for your brides + grooms. This might require some testing on your part but don’t worry too much about it during the planning process.
Grab a Headline Cheat Sheet
I have a running list of headlines + headline templates (a headline cheat sheet). I put this on the right side of my computer screen while I am content planning.
This allows me to run quickly through the list as I start to create content topics that I want to cover.
Create Content Draft
As I think of a topic, I add a new blog post directly in WordPress. I grab the headline cheat sheet, decide what the title is going to be + type it right into the headline of a new post. Then, I save it as a draft.
I can run through + do this 51 more times so that I have one new post per week.
OR…here is where the magic happens.
I can recycle, repurpose + reuse content that I already have to fill in the other 51 (or even all 52 weeks of the year).
Recycle, Repurpose + Reuse Content Like a Boss
The easiest way to create new content is to use old content. For example, I have tons of guides, ebooks + workbooks on my computer that I’ve created over the years.
Let’s say these guides have seven sections. I can easily break down these seven sections into seven blog posts, which means I now have seven weeks worth of blog posts ready to copy + paste into my blog.
If the sections of the guide are long enough, it may even be possible to turn these seven sections into 14 blog posts.
Now, you have over 3 months worth of blog posts all from content that you already have right at your fingertips.
Maybe you have video content, where you recorded videos on some wedding planning topic for brides + grooms that you posted to YouTube.
You can watch these videos + transcribe the information you’re sharing into a blog post.
Add some formatting, such as title, sub-headers, an intro + closing. Now you have a blog post for each video you have.
Let’s say you guest posted articles on Huffington Post. Let’s say these are long articles (over 2,000 words). Break these articles down into 500-word chunks + do some rewriting of the existing content to create four or more blog posts.
The point is that you do not have to start from scratch every time you need to publish a blog post. It is likely that you have content that is ready to share or that with a just a few minutes of work on your part can be ready to hit the publish button in no time at all.
You don’t have to decide that at the time of planning. Just know what content you have to pull from so you can add the title to a draft post that you can come back to later to turn into a post + then hit the publish button.
Are you ready to start blog post planning? Join my free 5-day email course to learn exactly how to blog your wedding biz to more booked weddings.
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.