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Use SEO to book more wedding business, they say.
You say, how in the heck do I do that? Then you freeze + do nothing, which is the worst possible marketing strategy for your business.
As a wedding pro, the way you market your business can make or break you. When you use the right online marketing techniques, you can land more business.
When you use the wrong techniques, you can miss out on the traffic of wedding couples you’re trying to attract + then you can forget about turning them into booked weddings.
Using SEO is the step down the aisle you need to take to book more weddings.
Do Your Homework
Before you start batch writing blog posts + before you start going through old posts to SEO ’em up, take a step back to make sure that you truly understand the types of wedding couples you are trying to attract.
The bottom line is that you have to understand these folks better than any other wedding professional that is competing for their business.
Use free tools like Keyword Planner from Google (you have to have a Google account to use this free tool) to help you find the keywords brides + grooms are using to search for the wedding information that you offer (or are going to offer).
This is the foundation for creating content wedding couples want to read + that they can find because you’re using keywords that helps it rank higher in the search engines.
Talk about a win-win.
Place Keywords Carefully
Once upon a time, keywords were the easiest part of SEO. All you had to do was scatter it throughout your content to attract the right wedding clients for your biz.
In the industry, this is known as keyword “stuffing.”
Google got smart a few years ago + now if they catch you keyword stuffing, it can remove you from the search engines altogether.
And…nobody wants that.
Instead, use the keyword you want to rank for up to 3 times in the body of your content + then in some strategic places that I go into detail about in in the last section of this post.
External Sites Can Help You Use SEO Book More Weddings
Onsite SEO is when you use keywords + SEO strategies on your website + blog to attract the right wedding couples to your business.
Offsite SEO is when you leverage external websites to rank in the search engines.
When other website or blogs link back to your website or content these are backlinks. Backlinks from quality sources can help you climb the search engine ranks.
Guest blog posts are one of the best ways gain backlinks to your content + rank higher in the search engines.
Add SEO to Headlines + Sub-Headers
Creating fab content is #1 in importance. Creating that fab content also has to do with how you format it.
Formatting + SEO go hand in hand. When you’re formatting website copy or a blog post, make sure you use your keyword in the headline (H1) and in a sub-headline (H2).
For example if you’re trying to rank for “best wedding planner in New York City,” then include this keyword phrase + variations of it in your h1 (Headline) and h2 (sub-headline) tags.
This way, you spread out the SEO juice across the page in all the right places.
Leverage SEO to make it easier for brides + grooms to find you + your biz online. In the end, when you use SEO to book more weddings, it leads to a more profitable wedding business than ever before, which allows you to focus on what you do best.