Internet Marketing for Wedding Planners: Book Review

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I picked up another marketing book for wedding planners and thought I’d share my thoughts with you. It’s Internet Marketing for Wedding Planners: Advertising, Marketing, and Promoting Your Wedding Planning Business Online Using a Website, Google, … Search Engine Optimization (SEO), and More!

internet marketing for wedding planners

What I Like

I like (and maybe even love) the fact that you can pick up the book as an electronic version (Kindle) or paperback (new or used). On Kindle, you can scoop it up for a mere $9.99.

The second thing I love about this book is that Nick Holliday bases the entire book on how a wedding planner should use their website in promoting their business online. He also touches on how this supports your offline marketing efforts as a wedding planner.

He’s spot on with the foundation that wedding planners have to build to create, run, and benefit from an online marketing program.

What I Don’t Like

The book was published in 2010. Holliday offers updates through a website page he shares in the book. When you go to the page, however, it is not really updates. It is some links to some resources (such as an option for downloading a free consultation button for your site).

Updates to information would be much more beneficial and helpful to wedding planners looking to add networking sites, such as Pinterest and Instagram, to their repertoire. You know, sites that weren’t around and thriving when he wrote and published the book.

I’m also not a fan of the way he instructs you to write your copy. It’s fine that he says you can tackle it yourself. You can. There are plenty of DIY resources to help you do that properly. He talks extremely negative about hiring a copywriter — maing sure that they are native speakers and that they can “take you for a ride” and then suggests some of the worst sources for you to find one if you do hire a copywriter.

He also bashes certain social media sites, such as Twitter. His opinion may or may not matter to you. As an author, he should be more objective on the information he provides. His focus should be to tell you how to leverage it, rather than give a halhf-page rant on why he doesn’t suggest Twitter (which I dont even believe is accurate) and then move on to the next topic.

Overall, the book is worth the read. Even if you are going to assign the marketing duties to a virtual assistant or someone in your office, the book offers quite a bit of valuable information on what your website goal is, what your website needs to contain to meet (and exceed) your goal, and how to promote your website to draw your dream clients to it — ultimately booking fre consultations and booking weddings.