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When it comes to Internet marketing to your brides, you’ll hear time and time again that building your bride list should be one of your main priorities. It basically means you’ll have a collection of names and email addresses of brides who are guaranteed to be interested in your wedding planning services.
Give Them Some Encouragement
The main problem with building a list is encouraging brides to sign up. A few years ago it may have been easy to get brides to hand over their email address in the promise of getting regular updates, but not so anymore. Nowadays you’ll need to give them an extra reason to subscribe – especially when they’re already subscribed to so many other wedding vendors and sites.
Some incentives to join an email list could include:
* Free reports on wedding topics
* Exclusive member discount codes to products or services
* Being the first to find out about your latest launches
* An eCourse (delivered in parts every few days via email) that teaches valuable planning information
The Benefits of Using Follow-up Emails
Although most wedding planners choose to give something away in the first email as an immediate gift (usually a short report), they’ll often schedule a sequence of email messages to automatically build up a relationship with their new subscriber.
When this comes in the form of an eCourse, this could mean sending out a new “lesson” every other day. The first few lessons are pure content – teaching new skills, giving out free resource links, and so on. Once enough of these lessons have been sent to build up a connection, it’s OK to send out a promotional email to invite them for a free consultation or to work with you as their wedding planner.
Your eCourse could be something like “How to create your own wedding planner binder” or “How to shop for a wedding dress.” It is free information, and it offers something of genuine value, so you can showcase your SKILLS and show them exactly why they should be working with you.
At the same time, your eCourse is scheduled in advance and starts sending, emails in sequence, whether you get a new subscriber today or a year in the future. It means “hands-off” selling that allows you to take the time to focus on planning weddings, client meetings, vendor meetings, and running your empire.
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.