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Lead Ideas for Wedding Planners

The fact of the matter is, your calendar isn’t going to book itself. It might seem like an obvious statement, but you sitting there doing nothing about it isn’t going to change anything.

So, here are a few lead ideas for wedding planners to get a jumpstart on bringing in fresh new leads, so you have a chance to turn the leads into booked weddings. Use the lead ideas for wedding planners as is or as inspiration for coming up with your own ideas.

#1 Email

Sending out emails is still the #1 way to find new bride + groom leads + to turn those leads into booked weddings. When you share high-quality, juicy content with your email list, the word spreads (You know brides are chatty. Grooms can be chatty, too). This makes new people want to jump on your email list.

When you continue to share high-quality, juicy content with your list, it engages your subscribers. Engaged subscribers turn into booked weddings.

Email marketing is the way to stay top of mind with brides + grooms at all stages of the wedding planning process.

Another option is to partner up with a wedding vendor in a related business. Co-brand your emails, so you send out emails to your list on their behalf + they send out your emails to their list on your behalf.

This is a great way to tap into new bride + groom leads. Cha-ching, cha-ching.

#2 Build Street Cred

Think along the lines of Angie’s List here. When someone is searching for a high-rated company to fix their AC, they turn to sites like Angie’s List + Yelp.


So they can read the reviews from other customers of that company. It is LIKELY (although not absolute) that if other customers had a great or good experience with the company, then they will too.

The same holds true for wedding planners.

Put a system in place where you ask your happy wedding clients to provide reviews + feedback for you. It can be on LinkedIn, Yelp, The Knot, Wedding Wire or even your Facebook business page. It gives you street cred when potential clients are doing their homework on you (behind your back). It is one of the great lead ideas for wedding planners to build up high-quality wedding leads.

You can also use these testimonials on your website, in your email marketing campaigns, newsletters + the list just goes on + on.

#3 Pump Up Your Social Media Presence

You might think of social media as a time suck, but it can work to find a steady stream of new wedding leads. Regularly update your business page + even your personal page with statuses where you share yummy (+ I do mean scrumptious) wedding content with your followers.

Share articles about the local wedding market (either ones you’ve written or that are published online already). Give them quick tips + advice on weddings. Share quick tricks on how to find wedding vendors, how to pick flowers, or even how to make a list of shots for the photographer.

You don’t have to stick strictly to sending out wedding planning topics. You can share related information with your audience so they look to you as a wedding resource — a resource they call upon when it’s time to start planning their big day.

#4 Lead Magnet

When you have a bunch of brides + grooms landing on your site, do you have a way to capture their info? Offer them a freebie (like a free planning checklist on how to navigate the wedding planning process) in exchange for their email address.

It doesn’t matter what it is.

Decide + make sure you have a way of capturing info on the brides + grooms who are visiting your site so you can communicate with them on an ongoing basis. (So you can turn the wedding leads into booked weddings.) Keep reading for lead magnet or opt-in ideas wedding planners can use.

#5 Be Mobile

With 66% of emails + 30% of website traffic coming from mobile devices (phones + tablets), your site best be mobile friendly. The best way to generate leads is to make sure your site is usable on any device — laptop, desktop, smartphone, or tablet.

The fastest way to lose those leads is for your site not to work on a mobile device.

It’s a well-known fact that BRIDES + GROOMS love to get stuff for free. As a wedding planner you can capitalize on this phenomenon in order to capture wedding leads from your wedding biz website by giving away something for free on your site in exchange for the bride + groom’s name + email address.

And before you start to hem + haw about them not being quality leads, there is a way to cater your free offer in order to attract the right leads.


Opt-in Lead Ideas for for Wedding Planners

Whether you give away your free offer on the Home Page of your website or you create a special landing page that you drive wedding traffic to, the first step is to make sure that you have a subscription box or form that allows the brides + grooms that are visiting your site to opt-in to receive your free offer. In exchange for their name + email address they receive your freebie.

You may also want to include one or two questions that the bride or groom has to answer. These should be qualifying questions to help you understand the wedding couples visiting your site better. The questions you pose should be very strategic — allowing you to gather information that is helpful for your wedding business.

You can also opt to gather their name + email upfront. Then, ask the qualifying questions in a follow-up email. The reason being brides + grooms like to hand over as little info upfront as possible.

#1 An Ultimate Guide

An ultimate guide is a tell all on a wedding topic of your choice. It should give them a lot of information on every aspect of whatever the topic is that you choose.

For example, a wedding planner may offer brides + grooms an ultimate guide that gives them all the information they need to plan the wedding of their dreams on a small budget.

Another option might be an interactive wedding planning checklist. A third option can be a seating arrangement plan. These ultimate or interactive guides come as a download or you give the couple access to a site after they subscribe.

#2 Special Report

Along these same lines, another option for opt-in lead ideas for wedding planners is a special report.

For example, a wedding plan can offer a special report on 101 Little Known Ways to Throw a Wedding on a Budget without Sacrificing Your Dreams.

#3 E-news

Probably one of the most popular free offers in order to gather wedding lead information is a free e-newsletter. E-newsletters are popular because brides + grooms receive free wedding information from you on an ongoing basis.

Whatever you give away there are two staples of making it a successful lead fishing expedition. First, you have to provide free information that is attractive to brides + grooms planning their wedding.

If you offer relevant information to them + they accept, then you know that they are potential wedding clients for your wedding business. Second, you have to provide really JUICY content without giving too much away. Think long + hard about the information you’re giving away + make sure that it is rich enough to intrigue brides + grooms.

It’s Like Dating

It’s like a first date. You want to put your best foot forward + then see where it goes from there. Once you gather their information + show them how great you are, then you can move on to trying to up-sell them into one of your wedding planning packages or services.

Lead to a Booked Calendar

You have to have wedding leads to book your calendar with weddings. You have work to do in between finding the lead + booking the wedding, but use one or all of these lead ideas for wedding planners to start pulling in new leads today.

Some wedding planners do a great job of collecting a bride + groom’s information when the couple lands on their wedding business website. BUT (+ this is a big but) then the bride or groom leads simply sit in the planner’s database + nothing ever happens with them.

If all you do is capture leads, then nothing is going to happen.

Sounds obvious, right?

You have the perfect intentions by gathering the wedding leads in the first place but maybe you feel paralyzed because you’re not really sure what to do with the brides + grooms’ information that you have collected. So instead of doing something, you just FREEZE.


Gathering leads is a continuous process, but there is another side to the process, which involves communicating with these leads so you can convert them into BOOKED WEDDINGS for your business — so you can BOOK your calendar solid.

Communicating with Wedding Leads

Some low- and no-cost ways you can communicate with these brides + grooms:

  • Monthly promotions/coupons via email
  • E-newsletters
  • E-mails—sharing an article of interest, a special promotion, exclusive deals
  • Surveys
  • Polls
  • Contests

Remember, the whole reason you want to stay in touch with these wedding couples is to stay front of mind + start to convert them into BOOKED wedding dates on your calendar. There are various tools you can use to engage your wedding couples + the more you engage brides + grooms, the better chance you have to convert them into booked weddings.

Here are a few tools you can use to gather + communicate with wedding couples:

Sumo: I’ve been using Sumo as part of my list building for quite some time now. Some big names that you probably recognize use it, too (AirBNB, theChive, Tony Robbins, Tim Ferriss).

Sumo is a suite of tools that help automate your business’s growth. What I love about this tool is it is something that is used by some of the biggest sites on the Internet but is also easy to use + accessible for people like me and you.

: I use + highly recommend Mailerlite. It’s a free (or low-cost option) + easy service that allows you to manage your email list AND build + send e-newsletters + email blasts that look like a pro did it. If you’re on my list then you’ve seen how it works first hand.

: Milotree offers a pop-up that allows you to grow your social media followers on networks such as Pinterest, Instagram, YouTube + Facebook. As a BONUS, it also allows you to grow your email list so it is a pop-service that combines growing your following via email + on all your social media networks.

Sell ‘em

It’s important that your interactions with your current + potential wedding couples aren’t always blatant attempts to sell them your products or services. You need to find a balance between sharing important information with them + leading them to become paying clients.

To make it simple, you can apply the “one in every four rule,” which states that every fourth email you send can be a promotion that is only about your business, products, or services. The other three emails should be informational in nature.

Sample Schedule

So your communication schedule for the month of October may look something like this:

October 2: Send your bi-monthly e-newsletter with a combination of wedding tips, tricks + advice + a sprinkle of information about your services

October 16: Send your other bi-monthly e-newsletter with a combination of wedding tips, tricks + advice + a sprinkle of information about your services

October 21: Send a solo email announcing your new service

October 28: Send an article you found in the Wall Street Journal on the average cost of today’s weddings

October 30:  Send out a quick stat that the Wedding Report published showing what percentage of the wedding budget couples are spending on a planner, photographers or whatever your piece of the wedding industry is

Gather to Convert

Once you gather your wedding leads you have to take the next step to convert them. This step is all about communicating with them on a consistent basis in order to get your chance to convert them into BOOKED WEDDING business.

Need lead ideas for wedding planners you can use to entice wedding couples to jump on your list in the first place? Download my 25 opt-in ideas for wedding planners.

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