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When you’re a wedding professional, the focus of your marketing efforts is generally your local market. Whether you’re running a wedding venue or working as a wedding planner, here are five different local marketing strategies that you can use to take your wedding business to the top in your area.
1. Utilize Online Business Listings
An online business listing is going to help potential customers find you easily. You’ll want to make sure that all of your business information is on sites like Google, Bing, Yelp, Foursquare, and Nextdoor. Not only can new clientele find you this way, but you can have other clients leave reviews for your business. Word of mouth is one of the best ways to generate business. Getting reviews on Nextdoor, for example, helps future brides in your neighborhood choose your business to work with.
2. Use Social Media for Local Marketing Strategies
You already know that it’s important to have an online presence when it comes to social media. Whenever you are at a venue or wedding-related location, tag your location on your social media account. This shows couples people that you’re out in the field frequently planning + coordinating weddings in all the hot spots all over town.
3. Utilize Local Media
A lot of businesses neglect to use local media as a resource for marketing. It doesn’t take a ton of money to create a local radio commercial or local TV spot. You can run it occasionally + many wedding business owners find that this is a great way to generate interest. People who are getting married in the next year or so are going to + from work each day, just like everyone else. If they catch your ad on the radio during their commute, they might be inclined to look you up later when they get home.
4. Use Content Marketing on Your Website
Make sure that your wedding website has a blog. You can include all kinds of articles that generate wedding traffic. This can include tips on saving money, DIY products for a wedding, where to shop for a wedding dress, etc. Utilize SEO marketing techniques to increase your search engine results. Most couples use the internet to plan the majority (if not all) of their wedding. You want to make it easy for them to find your information + see what you’re all about.
5. Work Closely with Local Vendors
It’s imperative that you build up a reputation in your area with other wedding vendors. If someone contacts a catering company to find out more about food for their wedding, they can get your name for the services that you provide. This saves the bride + groom a lot of time trying to find everything on their own.
With so many different aspects of planning a wedding to consider, it’s a good idea to help couples in any way that you can. You want to help streamline the process of planning their wedding to generate positive feedback from happy clients. Make sure you maintain a good online presence + use any local resources that you can in order to get the word out about your business.