Wedding marketing has so many benefits for your wedding business that there is no way to list them all here. Some of the wedding marketing benefits are getting your business information in front of the brides + grooms that need it + growing your wedding business. Learn how to promote all of your content (like blog posts) + how to promote your wedding business online.
After all, you can have the greatest wedding business ever or write the most useful + relevant blog post in the wedding universe but if the wedding couples you are trying to attract don’t see it then it’s like a tree falling in the forest.
As a movement, wedding marketing with Pinterest has been picking up a lot of steam in the wedding industry. I love the way Book More Brides sums it up in this infographic. Marketing 101 is that you have to be where the wedding couples are + wedding couples are on Pinterest.
Benefits of Wedding Marketing
So what are the benefits of using content for wedding marketing? Content marketing a wedding business:
- Increases visibility of your brand
- Develops long-lasting relationships with your audience
- Improves brand awareness + recognition
- Creates loyalty + trust with current clients + prospective clients
- Helps you build credibility
- Positions you as an expert in the wedding industry
- Generates traffic to your website to increase wedding leads
- Generates traffic to your website to improve the quality of wedding leads
- Helps wedding couples to decide to hire you more quickly
According to HubSpot in the State of Inbound 2018 report, with wedding marketing offering so many benefits, companies in all industries, including the wedding industry are focusing marketing efforts on inbound marketing — driving traffic to a website, for example, to gather wedding leads.
Financial Benefits of Wedding Marketing
Wedding marketing, when done right, can be free or low-cost + bring you tons of financial benefit in the form of booked weddings. The more wedding leads you have, the more opportunities you have to book business. Booked wedding business equals more money in your business bank account.
Basic Wedding Marketing Skills
Using content for wedding marketing does require some basic skills. Number one on the list is perseverance. Clayton Johnson from the Forbes Council probably says it best,
Content marketing is a tough business. Getting rejected is just part of the journey. People might even make negative comments about your content. But if you want to succeed in this industry, you need to have a thick skin. You can’t take these comments to heart. Roll with the punches and keep pushing forward.
Another basic skill for using content for wedding marketing is that you are able to write. Writing content for your blog + for your website is the #1 way you can share your expertise + knowledge. It allows you to attract the right brides + grooms to your business, to build credibility with them + is what allows you to enjoy all of the benefits of wedding marketing we talked about earlier.
Finally, is being able to push your content out into the wedding universe. Again, you can write + hit the publish button all day long, but you have to take the steps necessary to get your information out to the wedding universe so wedding couples see it, read it + visit your site.
Check out this video or guide on 7 ways you can use wedding marketing to get your information in front of the brides + grooms you are trying to attract.