Wedding marketing has so many benefits for your wedding business that there is no way to list them all here. Some of the wedding marketing benefits are getting your business information in front of the brides + grooms that need it + growing your wedding business. Learn how to promote all of your content (like blog posts) + how to promote your wedding business online.
After all, you can have the greatest wedding business ever or write the most useful + relevant blog post in the wedding universe but if the wedding couples you are trying to attract don’t see it then it’s like a tree falling in the forest.
As a movement, wedding marketing with Pinterest has been picking up a lot of steam in the wedding industry. I love the way Book More Brides sums it up in this infographic. Marketing 101 is that you have to be where the wedding couples are + wedding couples are on Pinterest.
Benefits of Wedding Marketing
So what are the benefits of using content for wedding marketing? Content marketing a wedding business:
- Increases visibility of your brand
- Develops long-lasting relationships with your audience
- Improves brand awareness + recognition
- Creates loyalty + trust with current clients + prospective clients
- Helps you build credibility
- Positions you as an expert in the wedding industry
- Generates traffic to your website to increase wedding leads
- Generates traffic to your website to improve the quality of wedding leads
- Helps wedding couples to decide to hire you more quickly
According to HubSpot in the State of Inbound 2018 report, with wedding marketing offering so many benefits, companies in all industries, including the wedding industry are focusing marketing efforts on inbound marketing — driving traffic to a website, for example, to gather wedding leads.
Content marketing — writing blog posts, doing guest posts, pinning your pins on Pinterest — are all ways of using content wedding marketing to create inbound wedding leads.
Financial Benefits of Wedding Marketing
Wedding marketing, when done right, can be free or low-cost + bring you tons of financial benefit in the form of booked weddings. The more wedding leads you have, the more opportunities you have to book business. Booked wedding business equals more money in your business bank account.
Basic Wedding Marketing Skills
Using content for wedding marketing does require some basic skills. Number one on the list is perseverance. Clayton Johnson from the Forbes Council probably says it best,
Content marketing is a tough business. Getting rejected is just part of the journey. People might even make negative comments about your content. But if you want to succeed in this industry, you need to have a thick skin. You can’t take these comments to heart. Roll with the punches and keep pushing forward.
Another basic skill for using content for wedding marketing is that you are able to write. Writing content for your blog + for your website is the #1 way you can share your expertise + knowledge. It allows you to attract the right brides + grooms to your business, to build credibility with them + is what allows you to enjoy all of the benefits of wedding marketing we talked about earlier.
Finally, is being able to push your content out into the wedding universe. Again, you can write + hit the publish button all day long, but you have to take the steps necessary to get your information out to the wedding universe so wedding couples see it, read it + visit your site.
Check out this video or guide on 7 ways you can use wedding marketing to get your information in front of the brides + grooms you are trying to attract.
Essential Wedding Marketing Tools
You do not need a ton of tools to get started with wedding marketing but you are going to need some essential tools to get started in marketing a wedding business.
Another useful tool is a theme for your blog. Most wedding professionals have their blog as part of their website (which is smart) so choosing a theme is not only about the layout of your blog but it is also about the design on your website.
You’re going to want to set up all of your social media accounts, such as Pinterest, Instagram, Facebook + Twitter. You’re also going to need to set up a social media scheduler to manage all of your posting on social media.
You’re also going to want to have a way to build an email list from your website or blog. Then, of course, you’re going to want an email marketing platform to communicate with your list once you have it in place (+ continue to grow your list).
Types of Online Wedding Marketing
As a wedding professional, you have a lot of options when it comes to the type of wedding marketing you use. When you’re just getting started in promoting your business, think of what you want to get out of it.
Here’s a short list of the various types of wedding marketing you can use to grow a wedding business:
- Blog posts (on your blog)
- Newsletters (online)
- Pinterest pins
- Social media updates (FB, Twitter, Instagram)
- Guest posts (on someone else’s blog)
- Search Engine Optimization (SEO)
- Website pages
- Affiliate Marketing
This is not a comprehensive list of all of the ways you can market a wedding business online. I love Heidi Thompson’s 100 Powerful Wedding Marketing Ideas on Evolve Your Wedding Business.
Learn All About Wedding Marketing
Are you ready to jump stylish flats first into wedding marketing? I have a lot of informative articles on the topic. Take a look down below, where you can find everything from the perfect email follow-up for wedding planners to 40 marketing lessons for wedding professionals.
Lastly, I don’t have much info about advertising, but it’s a super important part of wedding marketing, so I recommend this guide by Johnson Jones Group.