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With the Millennial generation making up about one-third of the population (and the part of the population that is getting married), it’s time to pay attention to them. Marketing strategies and techniques to those born between 1979 and 2000, however, are a bit on the different side.
Here’s what you need to know.
Your Website Better be up to Snuff
Millennial brides and grooms are content hounds. They research every single topic until they exhaust their resources. While word of mouth is important to them, word of mouse is even more important. This means your website copy and content better be worth their time or they are likely to move on to the next wedding planner.
- Make sure your website is phone and tablet friendly
- Update your blog – regularly
- Share relevant and hot wedding topics on your blog – consistently (They are reading these blogs and hunting down the information they want). Topics they want to see are real weddings, realistic and practical wedding planning tools, and real wedding advice.
Messaging Better be Right
The words you use, the marketing messages you are sending better be right too, or this group moves on to the next. About 65% of grooms are involved in the wedding planning and decision-making process. While brides are still important, be sure your website copy and messaging talks to the couple and not just the bride (if you’re targeting Millennials).
Additionally, they don’t want you to “take care of everything, so they can relax and enjoy.” Instead, this generation is very much into collaboration. They want to partner with you and work with you on planning the wedding they want to have.
Trust & Authenticity
Personality, trust, and authenticity are major factors with these couples. About 49% of them are interested in becoming friends with their wedding planner (and other wedding pros). They don’t want to read one message on your website and then show up for a meeting with you to find a completely different person. Keep this in mind when you are writing your website copy, coming up with your messaging, and sharing your content. Be you! You’re the only one that can do it.
One of the biggest social media networks Millennials use for planning their wedding is Pinterest. If you are not using Pinterest for your biz now, you better start. One in three engaged couples is using Pinterest to plan their wedding. Use it to get in front of them. If you don’t know how, check out this free webinar by pinning expert, Melanie Duncan.
If Millennials are your target audience or niche, then use these tips to get on their radar screen. It can really ramp up your business and book your calendar solid.
Want to see if Millennials are your dream clients? Download the Build Your Dream Client Worksheet to find out who your DREAMIEST of dream clients are.
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.