Copy Tip #112

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One of the biggest website copy essentials is to…

Create a Need or Desire

When you are writing website copy, you are a storyteller or a picture painter. You need to write it a way that draws the visitor into a situation they identity with, so that you can then convince them that they need the product or service you are offering.

When you tell the story the right way, you create a need or a desire for what you are selling with compelling copy that convinces the visitor to become a client.

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