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Interesting Email I Received from Pinterest

I received an interesting email from Pinterest. The email backs up what I’m always telling wedding planners — that content is more than copy! Use images to grab the attention of your DREAM wedding clients + then send them to read some JUICY content.

Use pinterest for wedding business — to book more weddings.

Keep this in mind: Pinterest is a SEARCH ENGINE. Yes, you read that right.

Pinterest is only second to Google, so make sure that you are pinning, filling in a description + sending them to JUICY content on your website or blog. It’s the #1 way to use Pinterest for wedding business success.

Pinterest for Wedding Planners

BTW: This is for promotion of a pin, but you can accomplish what I describe by simply pinning!

Pinterest search results drive millions of visits to other sites through referral traffic.
When you add Pins from your website to Pinterest, people can click through those Pins and buy your products or services.An example of a business using Pinterest to reach their business goals: Artifact Uprising is a Denver-based company that makes tangible goods from digital photos. After one of their Pins took off, the company went from basement startup to multi-million dollar company seeing triple digit growth in under 18 months.

Artifact Uprising rigorously tests its Pins, integrates Pinterest on its website and emails, and allocated its advertising budget almost entirely to Pinterest.

Promote your Pins so you can reach more customers. It only takes a few minutes to set up, and there’s no minimum spend.

Create a Wedding Content Pin

Once you have a juicy info-filled blog post ready to publish, create a pinnable pin for Pinterest. A pinnable pin is attractive but it’s also a long image. There are two go-to resources for creating pins that look like a pro did it.

  1. PicMonkey: I love this monkey! (Maybe I just like monkeys in general because I’m a MailChimp fan too.) I use PicMonkey to create my own “teaser” pins. You can edit a photo online, add text + add other embellishments. Again, you don’t have to be a design genius to figure this stuff out, but it can help you look like a genius when it comes to promoting your wedding business on Pinterest.
  2. Canva: Canva has some free pro layouts specifically for Pinterest. It offers some free layouts + embellishments + some are paid (I think they are like $1 for each one you use). Awesome way to create professional looking pins for Pinterest. Here’s a little hint, too. You can use any of the layouts for free if you switch out the photo to use one of your own photos or one of the free photos Pinterest has.

Schedule it to Pin to Pinterest

The Pinterest pros all tell you that you have to pin to Pinterest about 30-50 times per day. Doing this manually is insane. You can automate it by using Tailwind (I am so in LOVE with Tailwind + Pinterest).

Tailwind is a scheduler for your Pinterest pins. I use it + love it. If you use my link, you get your first month of Tailwind for FREE. As a wedding pro, if you’re not using Pinterest, start using it now. Brides + grooms are all over Pinterest AND Pinterest is the second largest search engine (second only to Google).

CONFESSION: Some of the links are affiliate programs so I receive some cashola if you buy. I’ll tell you this, though, I usually only tout programs/books/online courses/whatever it is that you’re looking at because I’ve used the stuff myself, liked it + had good results from it.

Complete the Pin Description

Make sure that you complete the description for each pin using keywords. The best way to figure out which keywords to use for Pinterest descriptions is to do a search on Pinterest.

Make sure you also have a call to action in your description so they’ll actually click on the pin, website or link to get to your website, blog + information.

Pin it to Relevant Boards

Add your pins to boards that are relevant. In other words, pin to the boards that make sense for the information you’re sharing. Pin to multiple boards (as long as it’s relevant). You can accomplish this by scheduling pins on Pinterest or repinning or by using the interval feature on Tailwind.

The moral of the story is that brides + grooms are all over Pinterest. This means that you as a wedding professional should be all over Pinterest, too. It’s the perfect way to get in front of the brides + grooms you’re trying to book.

Get pinning, my wedding-planning friend.

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