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OK…here is the last ingredient you need to mix up a super-duper landing page that is going to convert visiting brides into booked weddings.
- A headline
- The deets
And…now it’s time for the wrap up. It’s the end all and be all of landing page copy. It’s the call to action.
So, put on your bossy pants because now, right now, it is time to tell them what you want them to do next.
A Call to Action
After the headline, the call to action is one of the most important items on each page of your site. While the headline grabs their attention, the call to action is their purpose for being on the landing page to start…
It’s to grab their free offer.
It’s to buy the info product you’re selling.
It’s to register for your webinar.
Whatever it is…now is the time to tell them how to get it.
It might sound strange that you have to tell them at all…but trust me, this is not something you want to leave to chance.
You want to lead them.
You want to guide them.
You want to tell them, so, well…they’ll do it!
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.