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When wedding planners hear they have to offer potential brides + grooms a wedding freebie, they get this stunned look in their eyes. After all, aren’t they in business to make money, not give away stuff for free?
While this is true in many respects, the free offer can be a highly valuable + effective marketing strategy when you know how to work it + why it benefits your wedding business.
3 Advantages of a Wedding Freebie
#1 It Creates a Give + Take Relationship
In reality, you are giving away something for free—be it a checklist, download from you website, or a free ebook. The key to this marketing strategy though is the take part of the equation. In exchange for you giving the brides + grooms a valuable tool or resource for free is they have to provide you with information too—usually their name + email address (sometimes, just the email address) + maybe a wedding date.
Some wedding planners take it a step further + ask the couples to answer a couple of questions. Based on the responses, the planner can further qualify the wedding couple to see which service fits the subscribers’ needs.
Then, this is where the magic happens…
You can base an entire marketing strategy + campaign to target each group of wedding couples to send them additional information that leads them into the appropriate service package you offer.
#2 It Shows What You Can Do
Giving away some valuable information is also your chance to show brides + grooms what you can do for them. This is your chance to shine. It’s your 15 of fame.
Would you buy a perfume or cologne without smelling it first? Probably not because you have no idea if it smells good or terrible.
Would you buy a car (a much more expensive item than perfume or cologne) without taking it out on a test drive? Nope, nope, nope.
Especially when you’re dealing with higher ticket items (+ emotionally charged events) like weddings, your potential brides + grooms want to make sure they’re getting their money’s worth.
Giving them a “preview” of the power of your services can intrigue them enough to want more. When you’re showing them what your potential is, though, you have to find a balance between giving them enough information without giving them too much.
#3 Opens up the Lines of Communication
The most important benefit of a free offer is that it’s your chance to open up the line of communication with these brides + grooms. If they are interested in your free offer then chances are good that they are interested in your wedding planning services.
Now that you have the lead on these potential brides + grooms, it’s time to communicate with them consistently + convert them into booked weddings. If they opted to receive your free offer, they want to hear from you with more information + hear more of what you have to say as the expert that you are.
The free offer can pack a powerful punch to your marketing efforts. It’s a great way to build your opt-in list + open up the lines of communication with brides + grooms. Once the lines are open, you create opportunities to convert these couples into BOOKED weddings.
It’s as simple as that.
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.