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Pinterest is a BIGGIE. If you’re not familiar with Pinterest, all it really is is an electronic bulletin board where you can pin the ideas you come across so you can access them later.
Here’s the thing about Pinterest, though. While it seems like it’s just a big electronic bulletin board, it’s really a search engine.
In fact, it’s the second largest search engine (ONLY second to Google).
This has a lot of implications for your wedding business, but essentially, if you manage it right (with SEO, etc.) when you pin your posts to Pinterest, you have the opportunity for search engines like Google to rank your Pinterest pins + you have the opportunity for brides + grooms searching on Pinterest to find your post pins.
Super quick example. For all three of my daughters’ first birthdays, I POURED over hundreds (if not thousands) of party themes + ideas. I planned all three of their parties from Pinterest pins.
MORE importantly for you, I bought a lot of the products I needed for the parties because I found it through Pinterest.
I have to say, brides, grooms, couples, wedding party members are all OVER PINTEREST.
Whether your biz is product or service based, Pinterest works. AND if you are a wedding pro of ANY kind, you need to be where your potential clients are – they are on PINTEREST.
Here’s how it might go down.
A couple is searching for wedding theme ideas. They see your pin for a guide with 100s of wedding theme ideas. They click on the pic you pinned. They click on the guide pic that opens up OR they click on the website below that says where the pic is from + voila they’re reading your guide.
Keep in mind that your guide + the pic that you’ve posted to Pinterest sits on your blog.
As they peruse your fab guide, they realize that you sell some of the fabulous theme items (or offer the theme services) that you feature in your oh-so helpful guide. They buy said products (or book your services). A SALE + all because they came across a picture you posted on Pinterest that led them to a guide that led them to the products/services you’re selling that they want to buy.
Remember, Pinterest works just as well for services. If you offer a guide on the top 100 ways to throw a big wedding on a small budget and you’re a wedding planner, you’re setting yourself up to land some business.
If you’re a DJ and you offer a guide on the top 10 ways to put together your reception song list, again, you’re getting in front of couples that are likely to book your services.
Now it goes a lot deeper than this because people can turn around + pin your pins, which again is how the word spreads + how sales numbers get a boost.
From a business owner’s perspective, this is what you want to do to share your content. First, open an account on Pinterest.
You can use your personal Pinterest account or open an account for your business. That’s up to you. One thing, you want to do is create boards for your pins.
When you post a pic with your blog posts (which every blog post should have a picture), you can then pin this picture to your Pinterest account on the appropriate board.
Complete each section of the pin, starting with a keyword rich title, fill in a keyword rich description + input the link that takes them directly to the content where it sits on your blog. If you are location specific in where you work (which most of you probably are), then you might want to throw in some keywords here that mention your coverage area.
If you’re offering a free guide or download of some sort through the pin or as a content upgrade from the post, you want to mention this in the pin description as well.
In other words, try to add a call to action to the description, so you can get them to click on your pins.
Pin it and you’re done. It’s now searchable, pinnable + shareable.
Another thing you can do is create “a teaser” pic. This is where you choose a photo + use a site like PicMonkey or Canva to add some text to the photo. You take the same steps to get it on Pinterest + it can have the same effect.
Pinterest also offers promoted pins now, so you can pay to promote specific pins. It’s a great way to share your free opt-in + get couples to JUMP. ON. YOUR. LIST.
You can pin your posts manually or you can schedule pins using a tool like Tailwind. If you use my link, you get your first month for free. I use Tailwind + love it.
Not only should you be pinning to your own boards, but you should be pinning to group boards, too.
Find + join group boards that cater to wedding couples, engaged couples + even other wedding vendors. When you’re a member of a group board, you can pin your pins to the board—getting it in front of an audience that you might not have an opportunity to get in front of otherwise.
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.