You can have the prettiest website design of all the wedding planners, but pretty doesn’t do you any good if your website copy, words + messaging are not engaging the brides + grooms that land on your pretty site.
I’m going to show you how to get started with website writing for wedding planners, from basic skills + techniques to learning how to write website copy that engages the wedding couples you want to work with + books you weddings.
Benefits of Good Website Writing
So what are the benefits of having good website copy? While there are too many to list them all here, the primary benefit is that good copy can book you more weddings.
If the website copy you write engages the right wedding couples, then it leads to more booked weddings. The copy you write on your website helps to build a relationship with the brides + grooms that are reading your site. If your website copy is fabulous enough then it sells them on hiring you before they ever get to the consultation.
Financial Benefits of Good Website Writing
Although there might be a financial investment involved in setting up a website + the time it takes you to write the copy, the time investment + money investment has its benefits.
Let’s face it, the purpose of your website is to set it up so that it books weddings for you (or at least with minimal effort on your part). The goal is to have brides + grooms land on your site, read your fabulous copy + have them dial you up for a consultation.
Ultimately, having a beautiful website with great great copy saves you time + money. If you are writing website copy that instantly engages wedding couples, it convinces them they want to hire you before they ever book an appointment to meet with you.
It turns the consultation appointment into a formality where they’re signing your wedding contract + handing over their deposit to book you.
There’s no back + forth with emails. There’s no back + forth with phone calls. Your website copy has already convinced them that you are the wedding expert they want to work with on their wedding so they are ready to hire you.
Basic website writing skills for wedding planners
Writing website copy does require some basic skills. You do have to be able to string a sentence or two together. The great news is that you already have one of the other skills — knowledge + experience in the wedding industry.
There are a few things you need to know before writing website copy. Check out this video on the 5 ways to write winning website copy or you can download the playbook.
Essential Website Tools
You don’t need a lot to start a wedding planning website up but there a few essential tools you need to get started. First, if you don’t already have one, you’re going to need to buy a domain. Second, you need to set up a hosting plan for your site.
You also need to choose which platform you’re going to build your website. I highly recommend WordPress but there are other options as well.
I love how GoLive outlines the website lingo you need to know in this infographic.
Once you have the technical side of your website done, it is time to add the content or start website writing. You can take a course or read an ebook on the techniques of copywriting for wedding couples.
You can also use tools like Grammarly to help you grammar + sentence structure.
Types of Copy
As a wedding planner, you have a lot of options when it comes to marketing your business. While we’ve been talking about writing website copy for wedding planners, there are other online mediums you can write copy for as well:
- Emails (autoresponders)
- Newsletters (email)
- Website pages
- Landing pages
- Social media updates
- Facebook ads
- Freebies or opt-ins
Learn All About Writing Website Copy
Are you ready to jump stylish flats first into writing website copy for your wedding planner site? I have a ton of informative articles on the topic. Take a look below to find everything from how to write headlines that book more wedding business to how to write copy that Google loves.
Finally, I don’t have much information on SEO but it’s super important when it comes to writing website copy so I recommend the free (+ paid) course Stupid Simple SEO.