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When you sit down to write your marketing copy for your business, you probably pause when you come to certain words. You may stare at your copy and wonder if the word you are using is the best one. Is it the word your ideal clients are going to identify with and move them to act? Whether a word resonates with your ideal clients depends on who your clients are, but there are some marketing words and phrases you can use as a general guideline.
Is it the word your dream clients are going to identify with and move them to act? Whether a word resonates with your dream wedding couples depends on who your couples are, but there are some marketing words and phrases you can use as a general guideline.
As you go through the list, keep in mind that some words will be appropriate for your wedding business and some will not. You can also test out words by using the same copy, but simply change one word.
Send the two content pieces out to your list on two separate occasions and test the response of each. You can also combine two or more words to create phrases, but be careful the statement still makes sense and is not simply words strung together.
Authentic/Genuine: “Authentic Vera Wang Gown”: Your clients want to know that what they are buying is the real deal. If it’s not the real thing, that may be acceptable too, but “authentic” is a great word to use when you are trying to separate the real thing from the look-alikes, replicas, or imposters.
Complete: “Complete Guide to Wedding Flowers”: Brides and grooms like to know that they are getting a complete view rather than a piece of it.
Discount/Special/Bargain: “Enjoy a Discount if You Book Today”: Everyone loves to feel as if they are saving money or getting something they want at a bargain rate. This is a great tactic if you are participating in a bridal show. If they book you at the show then they get a discount.
Endorsed (or “As seen on…”): “Endorsed by the National Association of Wedding Professionals”: Especially in wedding industry, when your service is endorsed by a wedding guru, association or a recognizable figure, it helps to overcome the objections of your dream clients.
Exclusive: “Exclusive Sale for Clients”: Exclusivity can be an attractive feature for your services.
Expert: “Wedding Photo Expert”: Everyone wants to work with, do business with, and book the go-to person in the wedding industry or in your area of the wedding industry. No matter what type of wedding business you are in, you are ian expert in that area.
Improved: “New and Improved Formula”: This is especially popular if your service has had problems or issues in the past.
Popular Action Phrases
- Act now!
- Bonus offer.
- No obligation.
- Book now.
- Call now.
- Try before you buy.
- Money back guarantee.
- Satisfaction guarantee.
While this is by no means a comprehensive list of marketing action words, it gives you an idea of some of the words and phrases that get the attention of brides and grooms and urge them to act.
I’m Kristie Lorette McCauley. I have a word addiction and I’m not afraid to use it (or admit it).
In my past life, I was a certified wedding planner. In my current life, I am the wedding planner content + copy writer.
I use my writing + wedding planning experience to turn your thoughts into words that land you DREAM brides + grooms + book your calendar solid.